Caroline Lambert
Copywriter | Content Writer
SEO | GEO | AEO | E-E-A-T
Email:-Phone: -
Location: Johannesburg, South Africa
Portfolio: https://carolinelambert0.wordpress.com/clients/
LinkedIn Profile: https://www.linkedin.com/in/caroline-lambert-75a29839/
Languages: UK, US, AU, CA, and SA English
Professional Summary
I’m a results-driven copywriter and SEO content writer with 8+ years of experience delivering
high-performing digital content for international B2B and B2C clients. My expertise spans
SEO, GEO, AEO, and E-E-A-T-compliant content, with a strong track record in translating
complex topics, including AI, cryptocurrency, SaaS, and health science, into clear, engaging,
and conversion-focused copy. I have the proven ability to produce long-form articles,
technical content, marketing collateral, and affiliate-driven editorial that boosts search
visibility, audience engagement, and brand authority. I’m also experienced working across
diverse markets, including the UK, US, AU, CA, and Asia, and I’m adept at leveraging content
strategies to drive measurable results in competitive digital landscapes.
Core Skills
SEO & Content Marketing
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Keyword research
Search intent analysis
On-page SEO optimisation
Internal linking strategies
SERP ranking optimisation
Content optimisation for organic traffic
Content & Copywriting
● Conversion-focused copywriting
● Long-form editorial content
● Thought leadership content
● Brand voice development
Technical & SaaS Writing
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AI and emerging technology content
SaaS platform content and service pages
Technical concept simplification
Product-led storytelling
B2B solution messaging
Digital Publishing & Affiliate Content
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Monetisation-driven editorial writing
Authority site content production
Reader engagement optimisation
Editorial trust signals and E-E-A-T implementation
Tools & Platforms
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WordPress CMS
Google Docs
Content management systems
SEO content workflows
Professional Experience
B2B & B2C Copywriter / SEO Specialist
Rank Flux Digital - Scotland, United Kingdom
Nov 2024 - Dec 2025
● Produced high-volume SEO and editorial content across crypto and iGaming verticals.
● Delivered deadline-driven client work for the UK, US, AU, CA, and Asian markets.
● Created long-form articles, landing page content, and affiliate-focused editorial pieces
designed to improve search visibility.
● Operated under NDA with performance verification available via reference.
Reference:-
AI & B2B SaaS Copywriter
Pulsion / Requiment / Velappity / ITCONSULTANT.AI - Scotland, United Kingdom
Jan 2024 - Dec 2025
● Developed blog content, service pages, and educational resources for SaaS and IT
consulting platforms.
● Contributed UX and UI text improvements for websites and landing pages.
● Structured and published content within WordPress environments.
● Supported content development for the launch of ITCONSULTANT.AI, an AI
development platform.
● Collaborated with marketing teams to ensure consistent messaging and positioning.
Reference:-
Outline Developer / Copywriter (Contract)
Publishing Life Services - Hawaii, United States
Mar 2024 - Sep 2024
● Planned and developed structured outlines for books across multiple genres.
● Produced author bios and marketing copy designed to improve conversion rates.
● Worked closely with editorial teams to deliver publication-ready outlines and
supporting materials.
Reference:-
Health & Fitness Copywriter (Contract)
BetterMe - Kyiv, Ukraine
Aug 2022 - Aug 2024
● Produced research-driven health, fitness, and wellness content for app users.
● Delivered medically sensitive material aligned with editorial compliance guidelines.
● Contributed numerous published articles supporting user education and engagement.
Portfolio: https://betterme.world/articles/author/caroline-whittington/
Reference:-
E-E-A-T Content Writer & Copywriter
Venture 4th Media - North Carolina, United States
Aug 2021 - Dec 2023
● Produced SEO-focused content for multiple niche authority websites.
● Implemented E-E-A-T principles to improve credibility and search performance.
● Covered specialised consumer and hobbyist verticals across multiple digital
publications.
Portfolio samples:
● https://avidtoyinsider.com/author/caroline_whittingtonavidtoyinsider-com/
● https://avidplush.com/author/caroline_whittingtonavidplush-com/
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https://avidcollectibles.com/author/caroline_whittingtonavidcollectibles-com/
https://scentchasers.com/author/caroline-whittington/
https://tarottechnique.com/author/caroline-whittington/
https://rockerainsider.com/author/caroline_whittingtonrockerainsider-com/
https://thespongeclub.com/author/caroline_whittingtonthespongeclub-com/
https://thepartyinspo.com/author/caroline_whittingtonthepartyinspo-com/
Ghostwriter / Content Writer
The Urban Writers - Ontario, Canada
2017 - 2021
● Ghostwrote 86 books across psychology, parenting, health, wellness, and personal
development topics.
● Produced SEO content supporting marketing campaigns and digital publishing
initiatives.
● Developed foundational expertise in research-based writing, SEO content creation,
and persuasive copywriting.
Reference:-or-
Founder & Director
Antique Hoarders - Johannesburg, South Africa
2004 - 2017
● Founded and operated an e-commerce antique retail business.
● Managed online product listings, digital marketing, and early SEO strategies.
● Developed brand positioning and customer engagement strategies through online
platforms.
