Caroline Consten

Caroline CONSTEN -/ Linkedin.com/in/consten-caroline/ 32 Rue des Batignolles, 75017 Paris- (- AREAS OF EXPERTISE • New Operations Launches: Design and implementation of operational and communication strategies to support the rollout of new business units, services, or products. • Interim Management: Taking on executive roles temporarily to fill leadership gaps or facilitate crossfunctional collaboration by breaking down silos. • Business Transformation & Restructuring: Guiding organizations through restructuring phases or business model shifts with strategic and operational alignment. • Crisis Management: Leading teams and managing priorities eTectively to navigate operational emergencies and high-pressure situations. • Performance Optimization: Streamlining and improving existing processes to enhance profitability and boost organizational eTiciency. EXPERIENCES & ACHIEVEMENTS Start-ups / Small Businesses: • SFIRT SARL – Interim Manager (part-time) of a family-owned real estate company leasing oTice spaces. Took over and monitore bookkeeping and monthly management reports, negotiate with prospective tenants, draft commercial leases in collaboration with a legal advisor, manage landlord-related maintenance works, and handle tenant relations. • Nor Aleppo (Yerevan, Armenia) – Consultant for the layout and launch of a Middle Eastern cuisine restaurant in 2023. Improved customer journey and visibility by commissioning a life-sized camel as signage. • rBlox (Blockchain - Armenia) – Developed a communication strategy and press kit for VivaTech 2022. • Latulpa – Supported the development of a communication strategy for a project involving innovative, autonomous, and eco-friendly housing (2019). • Repat Armenia – Created slogans, newsletters, and press releases to support the communication of the 2018 start-up mentorship program. • Bouigue Développement (Mauritius - 2012) – Within the scope of promoting a luxury IRS real estate complex (90M€ investment, 25 hectares, 34 villas, 46 apartments, 40room/18-suite hotel, wellness center), developed the full investor and client documentation package. Business Units: • Orange Labs (Orange Group) – Translated lab innovations into marketable products and services showcased to the EXCOM and key B2B clients and partners during the 2009 Innovation Exhibition. • MaLigneTV, France Telecom (Orange France) – Interim management role to secure the IPTV services launch with Canal+ during a hiring freeze prior to Orange’s 2006 rebranding. International Institutions: • ECIC Holdings (Indigenous Caribbean banks) – As part of an EU-funded project to facilitate diaspora remittances from the UK and Europe to the Caribbean, organized launch and feedback seminars with government oTicials and private stakeholders. Established a regional media database to disseminate the project’s conclusions. Large Corporations: • Hard Rock Café Yerevan (March–Sept. 2022) – As interim marketing & communications manager, ensured on-time delivery of both teaser campaigns and corporate-compliant launch campaigns per HRC guidelines. • Orange Mayotte–Réunion (Oct. 2019 – Dec. 2021) – As interim Chief Operations OTicer, led a two-year acceleration plan focused on profitability and customer experience. Implemented a new organization and digital tools, expanded the distribution network, launched a local-language call center for prepaid clients, improved logistics processes, and led monthly executive committees. Moved from third to second place in the mobile market segment. • ETHIO Telecom – Ethiopia (Oct. 2017 – Apr. 2018) – Monopolistic operator facing potential market liberalization. Designed a 360° communication strategy positioning ETHIO Telecom as a future challenger. Led B2B and B2C customer focus groups, mentored internal creative, marketing and communication teams. • Djezzy – VEON Group – Algeria (May 2016 – Apr. 2017) – Following a major crisis, took over as Communications Director during the digital transformation of the operator. Led the rebranding, successfully launched 4G services, organized a nationwide triplebroadcast to celebrate the company’s 15th anniversary, and initiated programs to identify and support entrepreneurial talents nationwide. • ATM Mobilis – Algeria (Apr. 2013 – Apr. 2016) – State-owned mobile operator facing major challenges with the government-mandated 3G rollout. Reported directly to the CEO and Deputy CEO, built a disruptive communications strategy with innovative branding that significantly improved brand perception and led to a #1 ranking in the bidding process. Audited and upskilled teams across marketing, sales, customer service, training and IT over three years of deployment. • Telecom Company of Iran (July – Dec. 2012) – 60,000 employees across 30 independent provinces. Designed an 18-month internal communication strategy to support organizational transformation. Implemented surveys to assess communication gaps between middle management and operational teams and introduced tools like a quarterly internal newsletter. • Orange Armenia (Sept. 2009 – June 2012) – Brought in to support an inexperienced local team and secure the operator’s launch. Successfully led marketing and advertising for the oTers, supported company growth, upskilled marketing and communications teams, and fostered collaboration with technical teams. • Orange Niger (Feb. – July 2008) – Managed under pressure due to tight launch deadlines imposed by a new license. Selected suppliers, negotiated procurement contracts, developed multilingual customer communication (3 languages), advertising, website, and launch events amidst challenging country conditions. • Djezzy – Orascom Telecom Group – Algeria (Apr. 2006 – Dec. 2007) – As marketleading private operator, Djezzy needed to reinforce its leadership. As Communications Director, managed an $80M annual budget, a team of 19, two creative agencies and one media agency. Subscriber base grew from 7 to 10 million.