Carolina Melo

 Carolina Melo Miami, FL | - |-| linkedin.com/in/caromelo SR. COMMUNICATIONS STRATEGIST Dynamic and results-driven media and communications professional with expertise in crafting impactful content, global events, leading high-profile projects, and fostering collaborative success. Thrives in fast-paced environments, blending creativity, strategy, and precision to deliver exceptional results. AWARDS News and Documentary Emmy Award for Outstanding Coverage, 2019 Daytime Emmy Award for Outstanding Morning Program, 2016 Emmy Award for Best Interview / Discussion Program, 2006 KEY SKILLS Strategic Communications| Project Management | Event Planning & Logistics| Content Development | Media Relations | Influencer Collaboration | Cultural Competence | Bilingual DREAM BIG MEDIA Sep 2023- Current Communications Strategist Planned and executed impactful communication strategies that amplify brand impact, drive engagement, and effectively manage reputational challenges across multiple platforms. WARNER BROS DISCOVERY March 2014 – Sep 2023 Editorial Producer | Digital | CNNE | Designed and executed high-profile live and taped events and communications across the US and Latin America, leveraging resources to drive traction and elevate brand visibility. Excelled in managing all aspects of event production, from conception to execution, overseeing every logistical detail of production elements. Collaborated with cross-functional teams to define project scopes, objectives, and strategies, consistently achieving successful outcomes. Established a robust influencer database to enhance content quality, media coverage, and increase viewership and marketability. Orchestrated foundational corporate strategies through direct engagements with government officials, corporate CEOs, and local business stakeholders. Formulated and negotiated trades and strategic partnerships to diverse event initiatives. Trained team members to enhance business unit productivity and efficiency. WARNER MEDIA Jan 2011 – March 2014 Associate Producer | CNNE | Coordinated event logistics, ensuring seamless execution and 100% on-time delivery by managing timelines, resources, and communication. Managed timelines, allocated resources, facilitated communication channels, and coordinated cross-functional work streams to complete projects with efficiency. Developed and delivered compelling editorial content and social media strategies, fostering engagement through storytelling and collaboration with media outlets, influencers, and short-form video content creation. VISTA LENDING GROUP June 2007 – Dec 2009 PR and Marketing Coordinator | Led B2B communications and marketing initiatives, driving brand exposure and customer satisfaction. Crafted detailed marketing campaigns, leveraging audience insights and distribution strategies, resulting in greater brand exposure. Developed and implemented customer service satisfaction programs, significantly enhancing client experience and retention. HISPANIC AMERICAN BROADCASTING March 2005 – May 2007 Host Producer | Office Manager | Applied strong project management skills to develop compelling storytelling, oversee logistics, and manage budgets for original TV shows. Hosted, planned, and executed the production of a daily morning show, increasing audience engagement and viewership. Procured and managed external vendors, budgets, and personnel, ensuring projects were completed on time and within budget. EDUCATION B.A in Business Administration - Universidad de San Buenaventura, Colombia Certificate Media Manager Director - Georgetown University