Carolina Lorenzo
Digital Marketing Consultant
LinkedIn
Twitter: @Carol_Lorenzo
Over 3.918 followers
Contact Info:--
-
Address
1 Grove Isle Dr, Miami, FL 33133
(US)
Calle de Serrano, 81. 3ro DRCHA
28006, MAD (ES)
Willing to relocate: Yes
TECHNICAL SKILLS
Content Management Systems
Social Media Experience
Google Adwords and Analytics
SEO content writing
Microsoft Office
Adobe Illustrator & Photoshop
2010 – Current
Freelance Digital Marketing and Growth Marketing Consultant (B2B and B2C)
Identify and create win-win partnerships and attract technical talent with
leadership potential to join Turing Talent (tech talent accelerator based in
London).
Develop, implement and optimize marketing plans and campaigns (SEM &
Social ads) and coordinate events for small business and entrepreneurs in
Belo Horizonte, Miami, San Francisco (one of MIT Technology Review
Spanish Edition´s Innovators Under 35) Ciudad de México, L.A., Panamá,
Caracas (presentation for EO’s entrepreneurship awards), Madrid and
Sevilla (Microsoft Gold Certified Partner in Andalucía, Spain).
Write SEO-optimized articles about digital products for an online business
school with the goal of sustaining its top 3 ranking on Google search results.
Team building speaker on empathy and productivity (online teaching).
Write book reviews for the Spanish Political Communication Association.
Lead content creation initiatives (creative direction).
2018
Spanish Web Editor and Social Media Specialist at UNDP, New York
- Improve information sharing across social media accounts and language
parity (4 months’ internship for Master students).
- Edite / translate and generate web content in Spanish and English.
- Conduct data research about women empowerment and other topics.
- Create the concept note for the Innovadoers, an initiative which aims to start
a start-up incubator inside the UN (related to sustainable development).
2014 – 2018
Digital Marketing Consultant and Chief of Staff at @ENPaisZeta
- Website re-launch and implementation of other digital marketing strategies
based on Google Analytics, resulting in a 27% increase in readership.
- Responsible for website re-launch and implementation of other digital
marketing strategies based on Google Analytics, resulting in a 27% increase
in readership.
- Work alongside the VP, web developers and social media consultants.
- Lead public relations efforts including media statements during emergencies
- Media statements during emergencies.
- Edit online contents and check compliance with corporate policies.
2013 - 2014
Corporate Volunteer Coordinator at United Way Venezuela
Coordinate and supervise 15 volunteering activities in 9 months.
PR and institutional relations with United Way Miami, Shell, IBM, 3M, The
Walt Disney Company, Hewlett-Packard and SAP.
2012
Solutions Assistant at Everis
- Content generation, Community Management (Transforma Es) and live event
coverage (TEDxPlazaCibeles).
- Plan/coordinate monthly events to gather information about digital
transformation inside organizations like Coca-Cola, Air Europa & Self Bank.
- Conduct data trend research to generate whitepapers.
- Transform large presentations into simple one pager or video script
- Direct team of graphic designers and content creation initiatives
ACHIEVEMENTS AND EDUCATION
LANGUAGES
Spanish (native)
English (fluent)
German (intermediate)
French (basic)
2016 Digital Marketing Management Diploma at Universidad Central de
Venezuela
5-month executive program for Digital Marketing Managers
2012 Bachelor in Journalism at Universidad Carlos III de Madrid
Best academic record (#1), Class of 2012
