Carolina Kiyuna

Carolina Kiyuna Mob.:- |- Rowville, VICTORIA, 3178 https://www.linkedin.com/in/carolinamidori/ PROFILE Passionate senior public relations professional with solid experience in corporate communication and administrative skills, interface with clients, managing various projects in a high-volume portfolio, coordinating and allocating team staffs, managing budget and payroll (xero). Knowledge in various retail industries, including hospitality. Have been working in in the industry for the last 4y+ for Essence Crew and understand F&B duties and customer service high standards. Seeking to leverage strong leadership skills, optimize people assets and increase business results. Motivated and solve problem attitude. ADDITIONAL SKILLS MS Office literate (Especially Word, Excel, PowerPoint and Outlook) Intermediary knowledge in Canva, Adobe Creative Suite and Project Libre. Essential understanding: Shopify, HTML, SEO. ADDITIONAL CERTIFICATIONS: RSA Certificate. RGIT Melbourne Barista Course _ Basic introduction Full Australian Driver License National Australian Police Check (Issued on November 2020) CAREER HISTORY BW ARMY AFL CARDS COLLECTABLES Jul 2018 – Present Assisted on the market evaluation strategy to define a competitive pricing structure, including sales negotiation and B2B liaison, which resulted in the increase of sales profit margin and accurate investment on product stock based on the demand and potential increase of customers. Implemented new administrative systems and efficient database to reduce manual work and improved business control, reduced errors and time consumption. The time optimization reduced in 14% the time waste and improved daily productivity. Managed the product stock, courier activities, provided consumer service, ordering supplies and administrative tasks. Run the performance metrics based on store sales volume and market share/competitors position, enabling to compare financial results and define strategies to increase sales. Monitor trends permit me to draw new approaches to the increase financial performance, as to adjust the prices according to the demand on a specific item as in collectables the pricing strategies is very dynamic. ERIK’S CONTINENTAL CAKES [Casual position held during study period] - Apr 2017 – Present Responsible for production line (e.g. preparing sweets, baking, finishing); Control of Products and supplies stocks; Maintenance and cleaning of all working facility; Packing orders in a fast-paced production facility; In charge of orders invoicing and packing; Healthy Food Handling knowledge. ESSENCE CREW [Casual position held during study period] - Sep 2016 - Present All-around staff, with ability to carry 3 plates; and 5 at clearing. Experience in corporate functions, fine dining, graduations and bar staff providing excellent customer service. Worked on the floor as food & beverage waitress, food runner, buffet style serving at universities; also experienced working in the kitchen helping chefs with food preparation, organization and cleaning. Easily adapted to different function needs. Ability to work in a fast paced environments and big events (e.g. Melbourne Spring Racing and Moonee Valley Racing.) Experience in cash handling and post event stock control reporting. Help on food preparing; Able to operate commercial dishwashing; Some of the clients: Port Melbourne F.C., Alexandra Club, University College, St. Hilda’s College, University of Melbourne, Flemington Racecourse, Moonee Pounds Racecourse, Smart Brown Catering, Mary and Steve Catering, etc. EDELMAN Edelman is a global communications firm with 6,000 people in more than 60 offices around the world. Mar. 2011 – May. 2016 PR Account Supervisor/Manager Delivered media pitches, copywrite press materials, PR planning, product placement achieving tier 1 of national outlets. Resulting in Samsung’s brand and TV and Audio&Video’s unit exposure increase. Media achievements and accurate PR/social media integrated strategies generated a growth of 35% in volume of media articles on top tier mediums same as in PR value. I have coordinated interstate and international events with on-site support guaranteeing successful results and on time reporting. Achievements results ended up in my promotion as Sr. PR Account Executive. My promotion made me the PR strategist to all others Samsung’s business units, including Home Appliances, IT and Corporate. In this role I have ensured the KPI’s are met and in parallel, I worked as a Project Coordinator on executing all areas communication business plans strategies, and more importantly increased clients’ visibility per business and as corporation. My effort was proved with a significant increase in number of positive media articles on national outlets, same as in trade publications with positive product reviews. The PR strategies proposed generated an average 20% increase in annual revenue to the agency from product and corporate activations and general projects coordination. Increase in agency profitability plus exciding client’s satisfaction overcoming their goals expectations which resulted in my promotion to PR Account Supervisor for Hyundai Motors. In two years, I expanded the original media relations contract with extra projects (e.g. media training, events, press events, publications redesign and printing) increased agency’s revenue and added internal communication services to the regular contract. I was responsible for the development and training of junior employees. In addition to that, I was part of Edelman Rising Start Program Coaching on improving staff personal / professional skills at work. I was responsible for bringing new clients to the area, such as Yahoo! Brazil delivering media strategies and generate 20% plus increase of annual contract fee after the first year. In business prospecting front, I we added Continental Tires and Bridgestone Firestone Tires to the agency’s portfolio, creating and implementing integrated communication strategies for Soccer World Cup 2014 and Rio Olympics 2006 respectively. The scope of work for those clients included PR, Social Media, Employee Engagement and Crisis Management. All achievements reflected on pay raise recognition. As PR account leader at Edelman I was responsible to manage the finances of the operation and secure agency’s profitability rates are in accordance to internal goals. PERSPECTIVA COMUNICACAO (PR AGENCY) - PR ACCOUNT EXECUTIVE Oct. 2010 – Feb. 2011 G&A COMUNICACAO (PR AGENCY) - PR ACCOUNT EXECUTIVE Aug.2010 to Oct. 2010 HILL + KNOWLTON STRATEGIES - PR ACCOUNT COORDINATOR FOR LG ELECTRONICS H+K is an international PR company with over 80 offices around the world. Jul.2009 to Aug. 2010 KETCHUM ESTRATEGIA – JR. PR ANALYST TO LG ELECTRONICS (IN-HOUSE TEAM) Leading global communications consultancy in over 70 countries. Ketchum named PRWeek's Agency of the Past 20 Years Oct. 2006 to Jul.2009