Carolina
Guillermo Vicaría
Bogotá-Colombia
Mobile-
E-mail-www.linkedin.com/in/carolinaguillermovicaría
PROFESSIONAL EXPERIENCE
WHO AM I
Marketing professional, bilingual (spanishenglish). I have more than 5 years of
working experience with the creation and
logistics of events,
customer
service,
attracting
new
customers,
brand
disclosure in companies, BPO, insurance
companies, oil & gas.
Marketing professional
09/2019
12/2019
(Bogotá D.C)
EDITORIAL PLANETA,
Freelance-events
Assigned tasks:
Creation and execution of launch events, relaunches, workshops, of the books published by
the publisher.
Achievements:
PROGRAMS
• Book launch"The family and the society",
Edgar Alberto Rodriguez.
Microsoft office
Canva
World office
Adobe Acrobat
• Colciencias book workshop "Wild stories
for nerds" events were made in Tunja and
Bogotá.
• Book launch "Mochi and his magic bag"
events were made in Bogota and
Medellin.
PROFESSIONAL SKILLS
• Information analytics
• Identification of customer´s
special needs
• Marketing planning
• Comercial
• Event logistics
• Imports
• Preparation of reports
• Prepararation of quotes
• CRM (Zendesk)
LANGUAGES
Spanish : Native
English : B2
08/01/2017
08/05/2019
(Bogotá D.C)
GLOBAL INDUSTRIAL LTDA,
Marketing assistant
Assigned tasks:
KPI's measurement and fulfillment of the
objectives set
Creation of market strategies
Corporate image redesign
Competitor analysis and benchmarking Weekly
imports
Customer loyalty
Management of accounting software World
office
Stock control
Support for general management
Government public bidding logistics
Coordinate the dispatch the commodities by
courier
File and organize correspondence
Request new supplies
Costs reports
Achievements:
• Increasing the brand's positioning in the oil
and gas sector.
• Up to 95% compliance with delivery times
promised in the purchase orders.
• 100% PQR'S solution.
• Redesigning of corporate image (100%)
• Enhancement of performance of operational
and administrative management
• Keep all office supplies up to date.
02/08/2016
11/16/2016
(Bogotá D.C)
ATECSA LTDA,
Customer service coordinator
Assigned tasks:
Customer loyalty
Lease insurance sell
Benchmarking
Customer service staff management - (4 people in charge)
Strategic alliances
Support for operational management
Achievements:
• Weekly reports to management with team performance (100%).
• Increasing of customer's satisfaction level up to 85% in surveys.
• Returning customer rate of 80%
04/06/2015
09/15/2015
(Bogotá D.C)
AFIANZAR SOCIEDAD ASESORA EN
SEGUROS
Comercial director
Assigned tasks:
Creation and structuring of the commercial department.
Creation of strategies to attract new customers.
Achievements:
• Insurance marketing research by 100%.
• Cross sell plan by 80% with the current customers.
STUDIES
Bogotá-Colombia
Diplomado marketing digital
Politécnico superior
2018
Bogotá-Colombia
Mercadóloga
Universidad Jorge Tadeo Lozano
2020
