Carolina Della Corte

Carolina Della Corte Integrative Nutrition Health Mentor // Digital Products Management & Business Strategy Consultant // Start-Ups // Digital Marketing // Advisor // Mentor BARCELONA & REMOTE ​|​ Italian & Argentine ​|- ​|​ - ​| ​Skype id: carolinadc www.linkedin.com/in/carolinadellacorte/ SKILLS Health Mentor - Business Coach - Nutrition - Eating Habits - Managing Director – Entrepreneur / StartUp Leadership – COO - Market Creation / Expansion – Project Manager – Product Management & Development – New Products & Services Market Launch – Marketing & PR – Digital Marketing, Content & Analytics – Business & Strategy Consultant - Chatbot / Email Marketing Automation Implementation Advanced knowledge in: Asana - Basecamp - Wordpress - Active Campaign automations - Zapier - ManyChat - Botsify - Slack - Google Suite - Mailchimp Contentools - Buffer - CampaignTrackly - Zendesk - Canva - Typeform SurveyGizmo - Facebook pages, groups and ads - Hotjar Internet / Digital / SaaS Software / Health & Wellness Industry. EXPERIENCE HEAD OF PRODUCT, MARKETING DEC 2017 – DEC 2018 & OPERATIONS ​– IASO HEALTH - AUSTRALIA MVP creation and development management. Chatbot design. MVP recruitment and launch owner. Strategy advisory and digital marketing definition & implementation. PRODUCT & MARKETING CONSULTANT ​– CONTENT DOCTOR - AUSTRALIA OCT 2017 – DEC 2018 Business & marketing strategy. Overall digital marketing management including email automatization and chatbot implementation. Digital campaigns acting project owner. Product owner (definition & implementation projects). Content definition & improvements for websites about medical training, health and wellbeing. Content development. INTEGRATIVE NUTRITION HEALTH MENTOR MAY 2017 - PRESENT I’ve been studying food, exercise, spirituality, relationships and wellbeing for many years. I've integrated most of my studies in the Health Coach Program of the Institute for Integrative Nutrition. Their holistic approach to wellbeing includes analyzing relationships, career, spirituality and exercise as part of a healthy lifestyle. DIGITAL ADVISOR – ​ SUB SECRETARY OF CITIZENS’ PROCESS & DEMANDS - GOBIERNO DE LA - ​ARGENTINA MAY 2016 – FEBRUARY 2017 CIUDAD DE BUENOS AIRES Product & Project Manager for new scheduling and queue management system (web & app). Promoted & Delivered new tools for internal communications. Analysed & Designed future versions of existing apps and new requirements. Analysed procedures, identifying inefficiencies and delivering improvements for the citizen's experience. MANAGING DIRECTOR​ MARCH ITURNOS.COM (​HTTP://AR.ITURNOS.COM​) 2009 – MARCH 2016 -A ​ RGENTINA Launched iTurnos in 2009, currently a profitable business having scheduled ​6 million online appointments​​ for ​1 million users​​ in more than 800 online agendas and growing. Boosted company ​revenue​​ by more than ​56%​​ during my last year in the company. Created ​new revenue streams​​ through complementary products such as SMS reminders and notifications. iTurnos Web Platform & Mobile App: leadership during R&D, market research, testing, production, implementation and feature releases. Created Corporate, Marketing & Pricing Strategy. Formulated Business Plan. Analyzed business developments and monitored market trends. Directed product development using in-depth knowledge of vendor landscape and industry insight. Designed and managed marketing strategy and participated in campaigns (Online Marketing, Trade Shows, Direct Marketing, Radio and Press - Spokesperson). Supervised rebranding and new website development. Earned exceptional brand awareness and testimonials from clients thus consolidating a leading position in the industry for the company. Created product positioning and messaging to differentiate products in market and expand visibility. Developed pricing strategies while balancing firm objectives with customer satisfaction maximization. Coordinated and participated in promotional activities and trade shows. Coordinated art and graphics creation for effective merchandising. Implemented innovative recommendation programs to further increase the number of clients. Carried out sales and training meetings with clients and potential clients. Selected personnel, trained them to ensure smooth adoption of their daily work and supervised them, offering constructive feedback on their work performance. Reviewed sales, customer concerns and new opportunities to drive business strategy and defined clear targets and objectives and communicated them to other team members (staff of ​5 employees​​) at weekly planning sessions. BUSINESS ANALYST​ – MARCH MCKINSEY 2008 – MARCH 2009 & COMPANY - ​BRASIL Researched clients' business issues and goals to offer appropriate solutions. I participated in 5 projects in the following industries: Consumer Goods, Telco, Agro, Media and Finance. These projects in areas: Marketing, Acquisitions, Strategy and Operations. Developed marketing positioning for a cell phone manufacturing company. Performed competitor benchmarking analysis, defined market positioning and identified potential product enhancements for a cell phone manufacturing company. Recommended operational improvements based on tracking and analysis for a telco company. Defined 5 year strategy for a media company assessing the impact of current business processes on users and stakeholders. Analyzed and valued a potential acquisition for an agro company. Performed a research analysis for a pro-bono client. EDUCATION INSTITUTE FOR INTEGRATIVE NUTRITION​, H ​ TTP://INTEGRATIVENUTRITION.COM INTEGRATIVE HEALTH COACH – NOVEMBER 2016 - NOVEMBER 2017 THE WHARTON SCHOOL EXCHANGE PROGRAM – UNIVERSITY OF PENNSYLVANIA​, ​USA – AUGUST-DECEMBER 2005 UNIVERSIDAD DE SAN ANDRÉS​, A ​ RGENTINA BACHELOR IN BUSINESS ADMINISTRATION (B.B.A.) - Graduated Magna Cum Laude Class’ Best Grade Average Recipient of “Argentinean Math Olympics” ​Scholarship​​ (National Instances in 2002 & 2001) AUSTRALIAN COLLEGE OF ENGLISH​, ADVANCED BUSINESS ENGLISH COURSE LANGUAGES A ​ USTRALIA – 2003 SPANISH​: NATIVE. ENGLISH​: FULL PROFESSIONAL PROFICIENCY. TOEFL SCORE: 283/300 IN 2005. PORTUGUESE:​​ FULL PROFESSIONAL PROFICIENCY. OTHER CERTIFICATES & INTERESTS CONSCIOUS NUTRITION COURSE ​(EL JARDÍN DEL FENIX ‘WINE 2015) KNOWLEDGE AND TASTING INTRODUCTION’ (EAS SCHOOL COURSE SCUBA DIVING ​(PADI OPEN WATER ADVANCED 2015) L’OREAL BRANDSTORM M ​ ARKETING​ GAME (NATIONAL FINALS SOCIAL ENTREPRENEURSHIP S ​ EMINAR​ ​(2005) SWIMMING​ BRONZE MEDAL (JUVENILE TOURNAMENT YOGA, ASTROLOGY, FENG SHUI & MEDITATION 2002) 2006) 2015)