Carol La Garde

CAROL LA GARDE Cell: - Email:- EXPERIENCE MC FRANK AND WILLIAMS NEW YORK, NY Director of Client Services, December 2017 to September 2018 Responsible for the implementation of media plans and advertising initiatives for the TSA account • Prepare media plans for recruiters for hiring Transportation Security Officers for over 400 airports across the country • Conduct research for advertising in print, online, out of home, radio and movie theaters • Handle all media buys including price negotiation, securing contracts and following up to ensure placement of ads throughout various markets • Organize vendor meetings and maintain team calendars for TSA accounts • Lead conference calls with recruiters on a weekly and daily basis to provide updates on requests • Ensure billing is correct and all proofs of print are received from vendors • Work exclusively with the CEO on new SaaS software development • Handle all of CEO’s tasks as required including personal calendars, setting up meetings and conducting research across multiple programs including LinkedIn and Hoovers TKM SERVE FLORAL PARK/MINEOLA, NY Administrative Assistant, July 2009 to December 2017 Responsible for coordinating all administrative functions for a small business • Prepared quotes for bidding on jobs including setting up appointments for estimates, ensured quotes were accurate and answered any relevant questions regarding information requested • Documented and reviewed RFPs for bidding by ensuring all documentation was received, as well as reviewing plans and insurance requirements for projects and bids • Managed daily, weekly and monthly reports for on-going projects • Contacted vendors and researched internet sites to find the best prices on materials needed for projects, as well as negotiated with vendors for the best material pricing • Interacted with project managers to ensure projects are being completed in an orderly and timely fashion and helped to resolve issues and provide status updates to clients • Handled certified payroll and timesheets for Prevailing Wage jobs throughout the city and the surrounding areas • Completed AIA billing for various projects on a weekly and monthly basis • Prepared marketing initiatives including company advertising and brochures and helped to update company website • Managed business and personal calendars for partners and project managers and made travel arrangements for projects out of town POSNER ADVERTISING NEW YORK, NY Senior Account Executive, November 2002 to July 2009 Responsible for the implementation and facilitation of client’s advertising initiatives in various mediums • Prepared all weekly advertisements for various newspapers by ensuring copy, logos and contact information is correct and complete • Researched all client requests for internet, newspapers and special upcoming events including job fairs and special sections • Prepared, proofed and ensured all billings are correct and contain correct contact information • Updated and educated clients on internet advertising and prepare presentations outlining cost effectiveness of sites for various industries (i.e. Real Estate, Hospitality) TMP WORLDWIDE NEW YORK, NY Account Executive, June 1999 to November 2002 Responsible for the implementation of key advertising and marketing campaigns, media strategies and marketing research. • Liaison between the production team and the client to assist in the development and creation of creative and results-oriented advertising • Assisted in generating and presenting short- and long-term strategic marketing plans to existing and potential clients • Researched developed and implemented specialized advertising recommendations to meet client needs • Served as team partner in the development of communication tools, including 4-color brochures, promotional events, direct mail pieces and premium items • Augmented client’s advertising agenda by researching, testing, presenting and implementing Interactive placements EDUCATION BARUCH COLLEGE BBA Marketing & Advertising NEW YORK, NY SKILLS Microsoft Office Suite, Lotus Notes/Calendar, MAS90, Social Media account management including Facebook, Twitter, Instagram and blog posts, AIA Billing, Certified Payroll, Salesforce, Canva, Google Docs, Mailchimp, Constant Contact, LinkedIn, Hoovers