Carol Chung
Content Designer-| - |- Yonge Street, Toronto ON, M2N 0L8 Canada
Summary of Qualifications
▪ Content Designer with experience crafting clear, consumer-facing content that meets all
product requirements and directly impacts business outcomes.
▪ Demonstrated track record of delivering content solutions and strategy on time while
managing multiple projects in a fast-paced environment.
▪ History of working collaboratively with cross-discipline partners including UX designers, UX
researchers, full-stack developers, and marketing and product partners to apply
human-centered solutions to end-to-end projects.
▪ Experience advocating for customers, adhering to style guides and standards, ensuring
content is accessible and inclusive, and delivering high-quality, error-free content that aligns
with UX standard processes.
▪ Knowledgeable in digital platforms including Jira, Confluence, Figma, and Microsoft Office,
with the adaptability to learn new technologies for content design including content
management systems and generative AI applications.
Experience
CIBC, Toronto ON, Canada
Content Designer, June 2021-present
▪ Design web and mobile content from concept to launch for customer-facing products and
services such as CIBC’s Costco Mastercard portfolio, cookie consent management platform,
credit card insurance, and business loan repayment solutions.
▪ Achieved the successful product launch of the CIBC Costco Mastercard as a Content
Designer overseeing acquisition flows, contextual help, account page updates, banners,
emails, product tiles, a mobile product page, and a special banking offer.
➢Facilitated digital credit card registrations for 2.5 million customers whose accounts
were transferred to CIBC from Capital One.
➢Enabled the redemption of more than 320,000 CIBC Costco Mastercard gift
certificates in the first 2 months of certificate availability.
➢Drove the opening of more than 4,000 new CIBC deposit accounts among Costco
Mastercard holders within the first 2 weeks of a limited-time banking offer.
▪ Collaborate with UX designers, developers, product owners, and business partners to
ensure content design helps drive engagement and conversion, and takes into account
evolving requirements, UX research, and legal and compliance feedback.
▪ Present content to senior leadership with clear rationales and demonstrate the ability to
support choices and negotiate/compromise when needed.
▪ Provide critiques of content and product design during the peer review process, upholding
content standards and encouraging others to build their content skills.
▪ Ensure content design is inclusive by adhering to accessibility and plain language principles.
Jerry, Toronto ON, Canada
Content Editor, August 2020-May 2021
▪ Wrote SEO articles incorporating customer data for the advancement of Jerry’s editorial
strategy and to attract new app users.
▪ Edited questions and answers on topics including car insurance, home insurance, and auto
financing with a publishing output of at least 200 Q&A per week.
▪ Mentored a team of 5 writers, assigning tasks, providing feedback, and requesting revisions
to adhere to the style guide, brand voice, and SEO strategy.
▪ Managed Jerry’s digital and social media platforms, writing and publishing up to 18 posts
per week for X, Instagram, Facebook, Pinterest, YouTube, and LinkedIn.
Lombardi Publishing Corporation, Vaughan ON, Canada
Copy Editor (Financial Newsletters), August 2019-August 2020
▪ Edited, proofread, and fact-checked 19 newsletters and up to 20 reports each month.
▪ Assigned reports to a team of 6 writers and sought progress updates if necessary.
▪ Assisted writers in interpreting financial/technical information and translating it into clear
how-to language that was understandable to an American audience of stock investors.
Copy Editor (Marketing and Special Reports), March 2016-July 2019
▪ Developed a monthly editorial calendar involving up to 8 writers and assigned reports.
▪ Edited, proofread, and fact-checked health and financial reports, SEO articles, and blogs.
▪ Reviewed copy in traditional and digital marketing campaigns—including mailings, landing
pages, pop-ups, order cards, squeeze pages, AdWords copy, and eblasts—for consistency,
brand voice, and adherence to Lombardi’s style guide.
Metro News, Toronto ON, Canada
Copy Editor (News and Business), March 2009-February 2016
▪ Assembled news articles, columns, briefs, photos, and infographics for distribution across
up to 10 Canadian markets while meeting nightly deadlines.
▪ Edited, proofread, and fact-checked content to ensure the absence of spelling, grammar,
punctuation, structural, and factual errors as per The Canadian Press style guide.
▪ Advised on content ideas throughout the publication process including photo selection,
page design, display copy, and social media engagement for the Metro News brand.
Education
Toronto Metropolitan University, Toronto ON, Canada
Bachelor of Journalism,-
