Carol Andersen

CAROL ANDERSEN CREATIVE DIRECTOR SUMMARY CONTACT-- Visionary Creative Director and award-winning designer with a passion for brand building and a proven track record of leading cross-functional teams. Entrepreneurial, collaborative, and highly detail-oriented with deep experience across digital, print, packaging, and campaign development. Adept at managing large-scale initiatives from concept to execution, delivering results on time and within budget. Known for elevating brand presence and streamlining creative operations across organizations. 235 Harbor Dr. Anderson, SC https://www.linkedin.com/in/ carol-andersen-4439b1/ https://indd.adobe.com/view/ 2cb1969b-f44a-42a4-a4c9b547a209d5a8 EXPERIENCE Creative Director Sheer Science, Melville, NY Mar 2022 – Present • Lead creative strategy and execution for Sheer Science’s family of brands across digital, social, web, direct mail, and TV. • Initiated rebrand of top-performing product line “Plexaderm” for retail expansion (CVS, Walgreens, BJs). • Spearheaded launch of new brand “Dekliderm,” overseeing packaging, web, email, and direct mail creative. Managing Priorities Leadership Development Coaching Self Evaluation Managing Emotions • Designed and implemented systems to manage 400+ creative projects per month efficiently. • Built and managed multidisciplinary creative teams, including design, production, web, and photography. • Developed and enforced brand style guides for multiple brands and campaigns Leadership Development: • Managed creative budgets, vendor relationships, and external freelancers. PROFESSIONAL DEVELOPMENT 1800Flowers Corporate Training: • • • • • Selected as executive mentor to SVP/CTO as part of leadership development initiative Creative Director Drive DeVilbiss Healthcare, Port Washington, NY EDUCATION BFA, Graphic Design Fashion Institute of Technology (FIT), SUNY Magna Cum Laude, GPA 3.73 – May 1995 AAS, Advertising Design Fashion Institute of Technology (FIT), SUNY Magna Cum Laude, GPA 3.68 – May 1993 AAS, Advertising Communications Farmingdale State College (SUNY) Dean’s List, GPA 3.5 – May 1992 Graphic Design Study Abroad Jun 2016 – Feb 2022 • Directed global creative efforts across U.S., Europe, Middle East and Latin America, aligning brand identity and marketing assets. • Launched new premium product line with cohesive packaging, digital campaigns, and direct mail strategies. • Led major U.S. rebrand initiative, producing updated visual identity, style guides, and marketing templates. • Introduced and managed a global digital asset management (DAM) system for 45,000+ files. • Managed 250+ active monthly projects, overseeing creative, copy, web, photography, and asset teams. • Negotiated vendor partnerships, reducing print costs by 20% while maintaining high-quality standards. • Collaborated with web agencies to integrate creative with metadata-driven content systems. Nottingham Trent University, UK – Dec 1994 German Language Study Goethe-Institut, Germany – June 1988 1 President, Brand Marketer, Creative Strategist Apr 2004 – Jun 2016 Knack4 Design Inc., Huntington, NY CONTACT • Founded and led award-winning branding and creative agency; won 14 Best of Long Island (BOLI) awards. • Directed global brand launch for a client’s 340-SKU product line over seven years. • Partnered closely with clients to understand business goals and deliver strategic, tailored creative solutions. • Created detailed brand style guides and oversaw execution across print and digital platforms. • Hired, mentored, and led internal and external creative teams. • Handled bookkeeping tasks including recording financial transactions, processing payroll, and filing quarterly taxes --235 Harbor Dr. Anderson, SC https://www.linkedin.com/in/ carol-andersen-4439b1/ https://indd.adobe.com/view/ 2cb1969b-f44a-42a4-a4c9b547a209d5a8 SKILLS Design Manager (Consultant) Del Labs, Uniondale, NY Sep 2003 – Sep 2004 • Restructured creative team, introduced new project workflows and Digital Asset Management systems (DAM). • Provided design and illustration for packaging, ads, and promotional materials. • Led organizational change, identifying challenges and delivering practical solutions. Creative & Strategic Brand Strategy, Art Direction, Packaging, Campaigns, Global Branding, Style Guides Technical Creative Director 1-800-Flowers.com, Westbury, NY Aug 2000 – Mar 2003 Adobe Creative Suite (Photoshop, InDesign, Illustrator), Microsoft 365, DAM (Extensis & Brandfolder), PIM • Directed complete corporate rebrand and produced the company’s first catalog. • Created standardized brand guidelines, templates, and print systems. Leadership & Operations • Cut print production costs by 40% ($1M annually) through vendor negotiations. Team Building, Project Management, Budgeting, Workflow Optimization, Vendor Negotiation • Managed 140+ concurrent projects, built cross-functional teams, and mentored leadership. • Oversaw photoshoots, press checks, and trade show representation. AWARDS Senior Art Director Medallion Integrated Creative Services, NY, NY • Best of Long Island (BOLI) Won 14 design awards • Enhanced Barnes & Noble’s in-store branding with cohesive display and signage systems. Developed style guides and designed high-impact promotional material Art Director INTERESTS • • • • • • • Travel Interior Design Fitness & Wellness Cooking Animal Welfare Cultural Studies Mentoring Youth Nov 1998 – Aug 2000 Himark Enterprises Inc., Hauppauge, NY Jun 1995 – Nov 1998 • Rebranded company and created cohesive visual identity across product lines and marketing materials. • Designed packaging, catalogs, POP displays, and trade show exhibits. • Managed creative team and coordinated product photography. 2