Carmen Lucia Gonzalez
Managua, Nicaragua • - •-• linkedin.com/in/carmenlgd/
Dynamic and results-oriented Marketing Coordinator and Executive Assistant with a proven track record
of driving revenue growth and fostering client relationships. Expertise in leading program expansion
initiatives, executing successful Email Marketing Campaigns, and managing cross-functional teams
nationwide. Adept at cultivating lasting client relationships, advocating sales programs, and mentoring
team members to achieve organizational goals. Proficient in project management, data analysis, and
social media management. Demonstrated ability to deliver exceptional results while maintaining a high
level of professionalism and efficiency. Passionate about delivering innovative solutions and driving
business success in fast-paced environments.
PROFESSIONAL EXPERIENCE
The DocSites
Marketing Coordinator / Executive Assistant
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
Handling email communications, scheduling, and domain management.
Assisting in the setup and configuration of new technical tools and platforms.
Manage the executive’s calendar, ensuring smooth scheduling of meetings and travel.
Handle emails, prioritizing and responding to key communications.
Prepare meetings with clear agendas and detailed minutes, ensuring follow-up on tasks.
Arrange travel with attention to detail, making sure itineraries are efficient.
Organize documents and keep confidential information secure.
Developing and sharing content across Instagram, TikTok, Facebook, and LinkedIn.
Conducting research to identify and implement the latest trends and best practices.
Managing and maintaining a content calendar to ensure consistent and timely posts.
Monitoring and analyzing the performance of social media campaigns and Facebook ads.
Preparing detailed reports with key metrics and insights to inform future strategies.
Creating content for webinars and trade shows, ensuring effective communication of key
messages.
Plan and schedule marketing campaigns, ensuring they run smoothly and on time.
Manage and update the company’s website and social media channels.
MasayaCo
B2B Sales Coordinator
o
o
o
o
May 2024 – Present
June 2023 – May 2024
Led the expansion of B2B programs targeting US customers.
Acted as the primary point of contact for clients, nurturing strong connections and promptly
addressing challenges with professionalism.
Cultivated and sustained enduring relationships with B2B clientele by leading calls and
presentations.
Advocated sales initiatives by crafting proposals and delivering project quotes, consistently
surpassing monthly targets.
o
o
o
o
o
o
o
Demonstrated proficient project management skills by overseeing email campaigns from
inception to successful execution and effectively leading cross-functional teams.
Provided proactive support via phone and email, ensuring efficient resolution of client needs.
Developed and executed successful Email Marketing Campaigns, leveraging CRM and
Marketing Automation tools to achieve a significant revenue increase of $50k within a
4-month period.
Efficiently coordinated cross-functional teams across the US and locally to ensure prompt
and effective follow-up with new leads.
Proficiently onboarded and mentored up to 10 sales representatives, contributing to their
success and growth within the organization.
Conducted thorough analysis of key metrics and performance data to evaluate sales
strategies and team effectiveness, presenting valuable insights to the board for strategic
decision-making.
Developed and implemented merchandising strategies for multiple US showrooms,
optimizing product presentation and enhancing customer experience.
Remote Talent LATAM
Marketing & Client Relationship Coordinator
o
o
o
o
o
o
o
o
o
o
o
April 2023 – September 2023
Identified potential clients and generated leads through targeted Email Marketing campaigns.
Developed and executed Email Marketing initiatives to attract new leads and expand the sales
funnel.
Collaborated closely with the team to align lead generation efforts with the company's goals.
Conducted thorough market research to pinpoint potential clients and comprehend their specific
needs.
Implemented strategies to generate leads through various channels, leveraging Email Marketing
as a primary tool.
Crafted compelling marketing materials that proficiently showcase the agency's capabilities and
allure potential clients.
Managed and organized a comprehensive database of potential clients in close collaboration
with the recruiting team.
Maintained regular communication with clients to comprehend their evolving needs, provide
pertinent information, and build rapport through personalized Email Marketing efforts.
Managed social media accounts by creating and scheduling posts to attract customers.
Supported content creation efforts, such as writing blog posts or designing social media visuals.
Worked closely with the CEO supporting the coordination of marketing projects, managing
timelines, and communicating with team members.
MasayaCo
Jan 2022 – Apr 2023
Sales Representative
o Created professional relationships with existing customers via email or phone.
o Collaborated with the marketing department to promote new products and services.
o Educated new staff on sales techniques.
o Scheduled and planned fairs/trade shows.
o Targeted new prospects using sales tools.
o
o
o
o
o
o
o
Qualified leads based on budget/requirements.
Collaborated with US designers, sold/managed hospitality projects.
Created accurate architectural drawings.
Optimized space layouts with interior designers.
Strong project management skills, coordinating with clients, contractors, and suppliers for
seamless execution.
Managed multiple projects, met tight deadlines.
Excellent communication/presentation skills.
MasayaCo
Data Entry Specialist
o
o
o
o
o
o
o
o
o
o
o
Feb 2021 – Jan 2022
Identified new product opportunities through market research.
Conducted thorough research on materials and techniques.
Enhanced existing products through iterative improvements.
Inputted material data into catalog and Shopify platforms for seamless accessibility.
Ensured accuracy and consistency of data entry across all platforms.
Managed and organized large volumes of data efficiently.
Created and maintained databases for easy retrieval of information.
Verified and corrected data errors to maintain data integrity.
Collaborated with team members to streamline data entry processes.
Generated reports and analyzed data to identify trends and insights.
Implemented data quality assurance measures to uphold data standards.
EDUCATION
Universidad Americana (UAM)
Bachelor’s degree – Architecture
Postgraduate Degree – Vivienda Colectiva
2016 - 2022
CERTIFICATIONS & SKILLS
HubSpot Academy
2023
Email Marketing
Fundación Carlos Slim
Cultura Urbana
Hard Skills: HubSpot (CRM), Notion, Monday, Shopify, Klaviyo, Adobe Illustrator, Adobe InDesign,
Adobe Photoshop, Sketchup, Revit, Rhino 3D, AutoCAD, Lumion, Enscape, Microsoft Office.
Soft Skills: B2B & B2C Sales, Client Relations, Project management, Email Marketing, Team
Management, Client Success, Customer Service, Business Development.
Languages: Spanish (native) and English (C1-C2)
