Carmen Apostu

CARMEN APOSTU - - - carmenapostu @carmenluiza Results-driven, experienced marketing & communications professional, with a strong track record of creating and implementing successful growth initiatives for startups. EXPERIENCE PRODUCT/GROWTH MARKETING CONSULTANT TRADESHIFT | JAN 2016 - PRESENT Reviewed and wrote persuasive product copy, landing pages, blog posts, email flows and descriptions. GROWTH MARKETING MANAGER KOOMBEA | OCT 2015 - PRESENT Planned and implemented new B2B and B2C marketing programs (inbound and account-based), to promote the company's initiatives, projects, and thought leadership, which led to a 150% increase in marketing-generated leads and a 4x bigger contribution to the opportunity pipeline. Consolidated the company's marketing department, processes and specific documentation. Advised startups on growth, monetization, user acquisition, engagement and retention. MARKETING COORDINATOR KOOMBEA | DEC 2014 - SEP 2015 Implemented marketing strategies for Koombea and its products, Dashable and Convergely. Managed content production, conversion strategies using gated content, lead nurturing through email marketing, product go-to-market and growth for Convergely, sponsored content and community management. EVENTS AND MARKETING OFFICER SOLAR POWER EUROPE | MAY 2014 - NOV 2014 Managed event partnerships and sponsorship opportunities. Oversaw the production of marketing materials and infographics. Managed the organization's presence and visibility during fairs and events. Email marketing and community management. COMMUNICATIONS AND MARKETING COORDINATOR PARIS EVENTS | FEB 2013 - JUN 2013 Established and maintained a solid brand presence on the local market through digital marketing initiatives. EDUCATION MASTER'S DEGREE - POLITICAL AND INSTITUTIONAL COMMUNICATION CELSA - PARIS SORBONNE | 2013 - 2015 MASTER'S DEGREE - INFORMATION AND COMMUNICATION PARIS SORBONNE NOUVELLE | 2012 - 2013 BACHELOR'S DEGREE - COMMUNICATION AND PUBLIC RELATIONS BABES-BOLYAI UNIVERSITY | 2008 - 2011 CERTIFICATIONS GOOGLE ADWORDS INBOUND MARKETING CERTIFICATION (HUBSPOT) INBOUND SALES CERTIFICATION (HUBSPOT) AREAS OF EXPERTISE Strategic planning CRO Web&mobile analytics Copywriting A/B testing Public speaking Lead generation & nurturing PPC advertising Content marketing Account-based marketing SEO & SEM Product strategy