CARMEN APOSTU
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carmenapostu
@carmenluiza
Results-driven, experienced marketing & communications professional, with a strong track record of creating
and implementing successful growth initiatives for startups.
EXPERIENCE
PRODUCT/GROWTH MARKETING CONSULTANT
TRADESHIFT | JAN 2016 - PRESENT
Reviewed and wrote persuasive product copy, landing pages, blog posts, email flows and descriptions.
GROWTH MARKETING MANAGER
KOOMBEA | OCT 2015 - PRESENT
Planned and implemented new B2B and B2C marketing programs (inbound and account-based), to promote the
company's initiatives, projects, and thought leadership, which led to a 150% increase in marketing-generated leads and
a 4x bigger contribution to the opportunity pipeline.
Consolidated the company's marketing department, processes and specific documentation.
Advised startups on growth, monetization, user acquisition, engagement and retention.
MARKETING COORDINATOR
KOOMBEA | DEC 2014 - SEP 2015
Implemented marketing strategies for Koombea and its products, Dashable and Convergely.
Managed content production, conversion strategies using gated content, lead nurturing through email marketing,
product go-to-market and growth for Convergely, sponsored content and community management.
EVENTS AND MARKETING OFFICER
SOLAR POWER EUROPE | MAY 2014 - NOV 2014
Managed event partnerships and sponsorship opportunities.
Oversaw the production of marketing materials and infographics.
Managed the organization's presence and visibility during fairs and events.
Email marketing and community management.
COMMUNICATIONS AND MARKETING COORDINATOR
PARIS EVENTS | FEB 2013 - JUN 2013
Established and maintained a solid brand presence on the local market through digital marketing initiatives.
EDUCATION
MASTER'S DEGREE - POLITICAL AND INSTITUTIONAL COMMUNICATION
CELSA - PARIS SORBONNE | 2013 - 2015
MASTER'S DEGREE - INFORMATION AND COMMUNICATION
PARIS SORBONNE NOUVELLE | 2012 - 2013
BACHELOR'S DEGREE - COMMUNICATION AND PUBLIC RELATIONS
BABES-BOLYAI UNIVERSITY | 2008 - 2011
CERTIFICATIONS
GOOGLE ADWORDS
INBOUND MARKETING CERTIFICATION (HUBSPOT)
INBOUND SALES CERTIFICATION (HUBSPOT)
AREAS OF EXPERTISE
Strategic planning
CRO
Web&mobile analytics
Copywriting
A/B testing
Public speaking
Lead generation & nurturing
PPC advertising
Content marketing
Account-based marketing
SEO & SEM
Product strategy
