CARLOS MASS Y RUBI
MEDIA BUYER | GOOGLE ADS & META ADS SPECIALIST
- |-| Linkedin
PROFESSIONAL SUMMARY
Results-driven digital marketing professional with two years of experience specializing in paid
media and SEM. Proven track record of developing and executing successful campaigns across
Google Ads and Meta Ads platforms, consistently exceeding client expectations and delivering
significant ROI. Expertise in audience segmentation, budget management, keyword optimization, ad
creation, and campaign management. Passionate about leveraging data-driven insights to drive
growth and achieve business objectives.
AREAS OF EXPERTISE
Professional Skills
Paid Media Strategy & Execution
Campaign Optimization & Management
Budget Management
Audience Segmentation & Targeting
Ad Copywriting
Data Analyst & Performance Tracking
Technical Skills
Google Ads
Google Analytics
Meta Ads Manager
Google Tag Manager
Google Suite
CRM
WORK EXPERIENCE
Media Buyer & Digital Marketing specialist, Freelance
Jun 2024 - Present
Developed and executed successful Google Ads and Meta Ads campaigns, generating
qualified leads and increasing sales.
Implemented data-driven strategies to optimize campaign performance and maximize ROI.
Strategically allocated and managed budgets to ensure optimal spending and maximize
returns.
Google Ads Optimization Specialist, Cognizant
Jun 2022 - Jun 2024
Managed and optimized 250+ Google Ads accounts across diverse industries.
Conducted keyword research and analysis, crafted compelling ad copy, and optimized bids
and budgets.
Analyzed performance data and provided actionable insights and recommendations to
clients.
Logistics Analyst, Elogistica
Jun 2020 - Jun 2022
Promoted from Logistics Operator to Logistics Analyst due to demonstrated proficiency in
process optimization and data analysis.
Optimized delivery and distribution processes, improving efficiency and reducing costs.
Implemented technology solutions for inventory management and order tracking.
Analyzed logistics data to identify areas for improvement and propose solutions.
EDUCATION
Psychology
Yacambu University, Venezuela
Present
