Carlos Dreyfus

Carlos Manuel Dreyfus Veverkova 1412/4, Prague Czech Republic Tel: - E-mail:- EDUCATION __ University of North Florida Jacksonville, FL Coggin College of Business, AACSB Accredited December 2010 Masters of Business Administration GlobalMBA Program University of Warsaw & Cologne University of Applied Sciences Warsaw, Poland & Cologne, Germany European Masters December 2010 Intercultural Communication and International Management University of North Florida Jacksonville, FL Coggin College of Business, AACSB Accredited May 2009 Bachelor of Business Administration Major: International Business EXPERICENCE__ VidaPlayer LLC Remote Co-founder February 2014 - Present During my free time I helped create a fully automated e-commerce store which sells digital gaming goods (PSN & Xbox Live) Managed the development of the website through the use of freelance developers over a period of 6 months with initial investment funds deriving from a basic MVP of the business model which was used to test the market and help fund scaling. Provided full UX of the frontend and backend as well as developed solutions for problems caused by technical limitations. AVAST Software s.r.o. Prague, CZ UX Manager (Customer Experience and Retention) March 2014 - January 2016 Managed the user experience with the focus on retention, and identified reasons for uninstalls and found solutions to reduce the uninstall KPI. Built user profiles in order to better optimize our marketing and retention campaigns A/B Testing and analyzed data through a variety of marketing tools Managed the launch cycle of online and in software projects (concept, copy review, design, development, test launch, data collection, result interpretation, concept) UX Specialist (General Web and Product Pages for Free Product Lines) January 2013- March 2014 In charge of enhancing the user experience and optimizing the website’s marketing funnels in order to increase desired KPIs. A/B Testing and analyzing data through a variety of marketing tools (Google Analytics, Google Experiments, Site Catalyst, Test & Target). Manage the launch cycle of web optimization projects (concept, copy review, design, development, test launch, data collection, result interpretation, concept) Hitfox Group Berlin, DE Product Manager/Sourcing Specialist December 2011- December 2012 Analyze product data in order to find areas of concern or areas of interest that may affect primary and secondary KPIs. Examples: Shopping Process, Marketing Channels, Technology Compatibility Develop hypothesis based on analysis and create product concepts Manage the launch cycle of optimization projects (Concept, Design, A/B test, UX test, Development, QA, Launch, and Analyze). Source products for the e-commerce platform and negotiating prices based on the market environment Build relationships with suppliers from all over the world in order to build better sourcing conditions MECLABS Jacksonville, FL Marketing Analyst May 2011- December 2011 Develop, deliver, and maintain digital marketing campaigns that involve optimizing the conversion rate of sales and marketing processes, develop and/or optimize every element of partners' marketing and sales funnel for maximum financial performance, and conduct a thorough analysis of their focus areas (e-commerce landing pages, Google campaigns, long-term, complex sales processes, etc.) Create and manage 6-24 month project schedules that involve a variety of deliverables and internal resources (graphic designers and web developers) Provide high-class customer service to executive level individuals (Boston Globe, New York Times, Bank of America, Verizon Wireless, and Royal Bank of Canada) SKILLS & EXPERTISE _ Analytics, Online Marketing, Brand Architecture, Customer Acquisition, User Experience, Consulting, Marketing Strategy, Email Marketing, New Business Development, Landing Page Optimization, Conversion Optimization, A/B testing, Multivariate Testing, Project Management, Google Analytics, Omniture, Wireframes, Mockups, Google Website Optimizer (Experiments), Competitive Analysis, Entrepreneurship, SMB, Telecommuting, Remote Office