Pro le
CARLOS MARIO
BRICEÑO ESLAVA
Creative Brand Thinker,
Creative Director, Art Director,
Graphic Designer
C.C 79’795.514
April 19 1978
Bogotá, Colombia
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email-url
behance.net/calaicher
creativepool.com/carlos-briceno
linkedin.com/in/calaicher
A strategic and visionary creative director with 18 years of solid advertising and design
experience, high integrity, leadership, and management. In my specialty as Art Director, I have a
solid and versatile trajectory in the execution of strong, clean, and powerful designs for print,
digital, and television media. At a strategic level, I have a proven track record in e ective
process E es, an understanding of market trends and innovative solutions, and e cient
implementation of the creative strategy. As a leader, I consider myself someone who always
seeks to take care of his team as people, not only seeking to favor those who stand out but also
giving everyone the opportunity to contribute, grow and carry out their ideas for the best
possible result.
Summary
During my professional career, I have developed brand strategies, communication campaigns,
branding, and graphic design for brands such as Ford, General Motors, Subaru, Hero Motors,
Nokia, Hewlett Packard, Telmex, Etb, Phillip Morris, Bavaria, Postobón, Grupo Exito, Nestle,
Juan Valdez, Banco Colmena, Banco de Occidente, Cusezar, Sedal, J & J, Bayer, TQ, Sano ,
Profamilia, Norma, among others. With which each result obtained has cemented my
experience, which has gone hand in hand with the main creative groups, photographers,
illustrators, designers, directors of television commercials, producers of digital content, sound
producers, and even choreographers.
vimeo.com/calaicher
Experience
Creative Director - Art Director - Head of art
Top Skills
Branding, Packaging, Typography, Creative
Strategy, Photoshop, Illustrator, InDesign
Languages
English - Basic
Portuguese - Intermedie
Español - Native
InsideStudio
Actuality - 2019
Bogotá D.C. Colombia
Currently, my greatest satisfaction in 2 years is having achieved 2 E es awards for Juan Valdez,
not only for what that recognition means but for being able to achieve it in an agency that does
not belong to the large networks and much more the fact that it is for a "country brand" that I
have had for the 3rd time in my professional career and that I can continue to build and de ne.
Creative Director - Art director
Sancho BBDO
2013 - 2018
Bogotá D.C. Colombia
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I assumed the role of Creative Graphic Director within the Postobón account scheme (Sodas,
Water, Tea, Juices, Energy Drinks and communication company) with the main objective of
improving the performance in terms of creativity and graphic development of the group. A goal
for an account and a group that had a long-overdue thought process and level of performance
turned into a very worthwhile achievement.
In my third year, at the agency I had the opportunity to lead a totally new group, with this and
preserving the Postobón soft drink category and adding a large-scale retail brand such as Éxito,
after a year we relaunched the most important brand in the portfolio from Postobón with a great
campaign (Apple - Life's Better in Pink), and we also managed to build a communication
platform focused on supporting sports.
Education
Fundación Universidad de Bogotá
Jorge Tadeo Lozano UJTL
Degree, Graphic Design
1996 - 2001
I actively participated in several bidding processes where we won 3 important accounts and
from there I had the opportunity to work with them: Bacardí and his entire portfolio, Juan
Valdez, an iconic Colombian brand and Cusezar (construction company) with the latter and with
a multidisciplinary team focused on digital, we managed to have the recognition of (2 EFFIES GOLD and SILVER).
Ponti cia Universidad Javeriana
Composition and 3D Max
2006
On a personal level, having been able to go through di erent categories and having many and
di erent talents within large groups and great challenges, I have strengthened the role of
creative director, I have learned how important it is to understand each team member as unique
and valuable, to understand more deeply brand strategies, change processes and the digital
environment that together has given me the tools to have a comprehensive and constantly
learning pro le.
ADEN International Business School
Multidimensional Leadership
Specialization
Management skills program
2014 - 2015
Senior Art director
IDEO U
Hello Design Thinking
Core skills and mindsets of design thinking
2020
JWT
2008 - 2012
Bogotá D.C. Colombia
In 2008 I joined JWT as Art Director; within a league of art directors of the highest level at that
time and a team of passionate about advertising where my work was always tested to a high
standard that consisted of creating, development, and implementation of proposals and
creative concepts of ATL for di erent local and network brands. Then I had "Redd's beer" as
the only account with which I had the opportunity to generate pieces of high visibility and
experience in OOH, then I had the experience of directing a creative group together with highly
experienced directors.
Awards
E e Awards 2020
Silver
Low budget category
Art Director
E e Awards 2020
Silver
Category restaurants and fast foods
CCCP E.U
2007 - 2008
Bogotá D.C. Colombia
E e Awards 2017
Gold
Category home real estate and construction
I was invited to not only raise my level but to push everyone to go for something bigger without
even knowing what it meant. As an art director in a small agency in terms of the number of sta
but large in terms of creative development, we strive that each piece was something that would
leave us happy from a creative point of view, achieving clients with little or no creative demand.
They will become dependent and demanding of creativity for their projects, thus giving us the
opportunity to produce better and better pieces for them so that as a team we can build a
portfolio that is generous in ideas and visually attractive.
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Art director
La Fabrica Publicidad
2005 - 2007
Bogotá D.C. Colombia
Within this agency, he explores multiple capacities by assuming di erent roles as a designer, art
direction trainee, and responsible for print production.
I assumed the role of graphic and team leader of the other members of the graphic group,
thanks to the trust of the directors of the agency who allowed me to proactively assume various
roles to make the agency more e cient and therefore my work, organize the equipment and
request the tools to make work more uid and natural, this evidenced some changes in
personnel, the purchase or update of equipment, software and adequate lighting conditions.
Art director
Level Comunicação
2002 - 2005
Recife. Brasil
I started my experience in Brazil, where I arrived with a university portfolio and with the
foundations of graphic design, there I initially carried out corporate image projects, brochures
and institutional material and over time I was taking part in projects as a graphic creative
learning from a group of creatives senior and immersing myself in a culture that I still miss
today.
It was there where I understood the role of an art director within the agencies, the
methodologies to create an advertising campaign based on a brief and over time I achieved an
invitation from the agency to process my application for a work visa in it. and occupy the
position as art director and de nitely join the agency's creative team. Contributing in graphic
executions and thinking a di erent point of view.
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