Carlisle Searles
E-mail:
-
Phone:
Tel:-
Address:
Carellie Gardens, Castries
Qualifications
Degree in Management / Marketing UWI Cave Hill Campus
Associate Degree in Marketing
Associate Degree in Graphic Advertising Art
Certificate in HTML and Web development
Google AdWords Fundamental Certified
Google Video Advertising Certified
Google Display Advertising Certified
Google Analytics Certified
Work experience
Vision Express (2016 - to -current) Still working with Vision Express as a consultant to the CEO
- Marketing Consultant / Previous Marketing Executive
Digital Marketing Consultation, manage all marketing efforts for four companies
which involves developing Marketing Strategies, Marketing Management, Social
Media Management, Creative Development, Marketing Budget Development, Media
Planning and Evaluation, Promotional Strategies & Development, Negotiating with
service providers. The companies are in the medical field, clothing and apparel,
Optical Care and Real Estate.
It also entails direct reporting to the CEO, sales team and Head Office Staff
members to ensure cohesion and clarity with marketing initiatives as it relates to
company and marketing objectives.
Global Directories Caribbean Limited (2003 - 2015) Moved to St. Lucia
- Creative Services Supervisor / Eastern Caribbean / Barbados / Aruba
- Ag Publishing Manager- Eastern Caribbean / Barbados (Move to St. Lucia with Family)
My responsibilities were to development and manage advertising for printed and
online telephone directories of several Caribbean islands. This involved managing a
team of artist / publishing personnel across islands, managing a Publishing team,
liaison with sales, marketing department, regional management, telecommunication
companies, South American Printing Companies and advertising agencies to ensure
all necessary objectives were met and data is collected in a timely manner, while
ensuring the quality of the directories were at a high standard while meeting all
necessary deadlines. It also involves postproduction of all advertising material and
print quality control.
Other activities were to develop and modify processes to
improve productivity and create better customer focus environment, training and
improve the skill set of all staff members with new software and techniques and
meeting with customers to resolve any issues.
Cable & Wireless (2003 - 2000) Department was sold to Global Directories
- Web Developer - Barbados Yellow Pages
Responsible for the development and management of the online Barbados
Yellow Page website and Print Production.
E-International Business (2000 - 1998) Office Closed
- Senior Advertising Consultant
Development of Direct Marketing Advertisement in New York USA.
Chrysalis Development Inc. (1998 - 1994) Resigned to join E-International Business
- Team Leader / Head Artist
Manage a team of IT professional to develop digital training software for the
international market for several large IT companies, such as Microsoft, Novell, IBM,
SmartForceCBT Systems. This involved working with Subject Matter Experts on new
(unreleased) technologies, to ensure the accuracy of training software. Manage a
team of artist to digitally illustrate several new technological concepts.
Interests
Photography and Video production, Wildlife, Fine Art, Outdoors living,
Digital technology, Cooking, Animation development, Music development,
Artistic Expressions, Swimming, Football, Tennis, Athletics, Animals, Fishing
References
Alec Giddings – General Manager – VELOX Performance St. Lucia
Tel: 1-758 -
David Clarke - General Manager of Marketing Innovations
Tel:-
Skills
Digital
Marketing,
Project
Management,
Research
Development,
Animation,
Photography, Video Production, Music Production, Advertising Development, Web
Development, Office Suite, Adobe Suite. Publication Development, System
development.
Achievements
Employee of the year 4 years Straight Chrysalis Development
Former Second Vice President Coleridge & Parry Alumni
Honorable Mention in the Fine Art Crop Over Exhibition 2010
National Gold and Silver Awards for Music (NIFCA)
National Silver and Bronze Award for Fine Art (NIFCA)