Graphic Designer
Digital Marketing
--
Carla Martinez Farina
CMGraphy
CMGraphy_
Branding
My name is Carla Martinez and I am a
multidisciplinary Graphic Designer
with 10+ years of experience in
sectors such as Branding and Retail,
where I combine the Master in Digital
Marketing and Social Media with my
knowledge and experience, that
allows me to develop and implement
graphic and content solutions in an
effective, attractive and meaningful
way, in any of the platforms required
to achieve the objective.
EDUCATION
MASTER IN DIGITAL MARKETING
AND SOCIAL MEDIA
CICE - SPAIN. 2017 / 2018
BRANDING Y MONITORIZATION
HOOTSUIT OFFICIAL
CICE - SPAIN. 2017
DIGITAL STRATEGY WORKSHOP
EDIT - SPAIN. 2017
DEGREE IN GRAPHIC DESIGN
URBE - UNIVERSITY "DR. RAFAEL BELLOSO CHACÍN"
VENEZUELA. 2006
"BACHELOR OF ARTS IN GRAPHIC DESIGN
(EQUIVALENCE OF STUDIES AT URBE)
INTEDCO - USA. 2009
EXPERIENCES AND INTERESTS
English Teacher
Music
Photography
Cinema/Series
Books
Travel
TECHNICAL SKILLS
Photoshop
Illustrator
Indesign
Lightroom
Monitorization (Hootsuite/Buffer)
Wordpress
Email Marketing (Mailchimp)
Google Adwords
Google Analytics
XD (UI)
INTERPERSONAL SKILLS
Bilingual (English)
Communication
Adaptation
Initiative
Teamwork
Resolving Capacity
Creative Thinking
Collaborative
Organized
Decision Making
EXPERIENCE
JUN 18 - JUN 19
Hill International
AUG 16 - JAN 18
Vanessa Farina
2015
Bravo Deli Café
MAY 2014 - AUG 2014
Citylife Group S.L.
SECTOR / Consultancy
SECTOR / Retail - Fashion
SECTOR / Graphic - Food
SECTOR / Service and Entertainment
Graphic Design - Digital Marketing
Graphic Design - Digital Marketing
Social Media - Branding
Graphic Direction - Branding - Social Media
Graphic Design - Marketing - Social Media
Graphic design for client offers (national and
international), corporate and event advertising arts.
Management and design of the internal quarterly
newsletter for the communication of news related to
the company and its field.
Graphic design to promote the collection
assigned in their Social Media. Marketing plan
for the brand, organic implementation SEO /
SEM generating 20% more sales, visibility and
positioning in its sector.
Branding proposal for the local Latin-American
food, representing the colorful and good taste
that they want to transmit with their food and
image.
Support in event coordination, marketing in
social networks and arts design, increasing the
attraction of followers and visibility of both
companies (Nightlife and Citylife).
OCT 2011 - JUL 2012
SEP 2011 - NOV 2012
OCT 2012 - DIC 2013
DIC 2008 - JUN 2010
Kyros
(Bimonthly Newspaper)
SECTOR / Graphic
Graphic Design - Layout - Photographic Edition
Re-design and assembly of the newspaper,
creation of graphic arts for the promotion of
events and image renewal, generating an
effective communication, increasing its
audience and visibility in its social networks.
Textiles Gams C.A.
Durant & Diego
Tarbay
SECTOR / Retail - Fashion
SECTOR / Retail - Haute Couture
SECTOR / Retail - Luxury Jewellery
Graphic Design - Illustration
Graphic Design - Editorial
Graphic Design - Branding - Photographic
Edition - Social Networks - Visual Marketing
Design and illustration of arts for the printing on
garments of the assigned collections,
distributed in their stores "Ovejita" (Venezuela
and Colombia).
Concepts designed (print-digital) for the
promotion of the collections, generating greater
visibility of the brand through its social and
advertising media.
Design of arts to advertise products and events
in their Social Media and Web, increasing
visibility, interaction and sales both in store and
online.
