PROFESSIONAL EXPERIENCE
Facebook Ads Manager / SMM
Healthy Food & Beverage Group
Ontario, Canada
Carla Mae Paras
Facebook Ads Manager | Social Media Manager
PERSONAL SUMMARY
Amplifying the Maximum Potential of your
Business thru a proven Facebook Marketing
Strategy that converts Target Audiences
into High Value Loyal Customers.
CONTACT INFORMATION
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linkedin.com/carla-mae-paras-/
facebook.com/carlamae.paras/
onlinejobs.ph/jobseekers/info/-
CORE SKILLS
Facebook Advertising, Ads Manager, Graphic
Design thru Canva, Copywriting, Social Media
Management, Social Media Marketing, Google
Docs, Sheets, Slides, CRM: Zapier
EDUCATIONAL BACKGROUND
BACHELOR OF ARTS IN PSYCHOLOGY
Central Luzon State University
2010 - 2014
Market research & Audience building
Launching Ads/testing multiple Adsets and
Creatives
Analyzing metric performance and tweaking
Ads for improvement
Scaling & Optimization
Retargeting by creating Custom Audiences &
Lookalike
Assets creation & production (photo & video
editing)
Copywriting
Organic Marketing - creating & scheduling
content posts, improve engagements,
expanding organic reach.
Facebook Ads Manager/ General VA
Legacy Digital Agency - FitnessLab Gym
Sydney, Australia
In-charge of all Social Media accounts
(Youtube, Instagram, Facebook, Google,
Website)
Participate in Marketing strategies and
implementation
Graphic Design (Youtube thumbnails/IG/FB
posts)
Writing engaging Copy/content
Launching, monitoring, scaling of Facebook
Ads (Lead Gen campaign)
Day-to-day business & clients monitoring
through PTminder system
Facebook Ad Specialist
Real Estate/Car Dealership/Transport
Company/Online Veterinary Store
Philippines
Conversion, Lead Generation,
Messaging Campaign
PPE,
&
HR Officer (7 years)
Clark Airport Support Services Corp.
All facets of Human Resources (end-to-end
recruitment process/compensation and
benefits/employee relations/training &
development/payroll & timekeeping/admin
clerical tasks)
