Carla Jessa Duenas

Carla Jessa Dueñas Business Virtual Assistant About me I am an HR professional and strategic business partner with nearly 10 years of experience helping organizations grow and enhancing operational efficiency. A graduate of a Master’s in Business Administration, I focus on aligning HR strategies with business goals while combining my creativity to improve processes, enhance employer branding, and support a positive workplace culture. With experience in social media management, content creation, and internal communications, I use digital platforms to help strengthen brand presence and attract talent. By blending HR expertise, business knowledge, and creative ideas, I aim to help organizations build a solid foundation for long-term success. What i can do Basic Video Editing Basic Social Media Management Schedule posts, engage with audiences, and maintain consistent online presence across platforms. Tools & Platforms Basic Graphic Designing Create simple, visually appealing graphics using tools like Canva or similar platforms. Edit short videos, such as personal vlogs, with clean cuts, transitions, and background music for a polished finish. “DRIVING BUSINESS GROWTH THROUGH INNOVATIVE HR STRATEGIES AND IMPACTFUL BRAND DEVELOPMENT” Vision COMMITTED TO BEING A RELIABLE BUSINESS PARTNER, RECOGNIZED FOR COMBINING FORWARD-THINKING PEOPLE STRATEGIES WITH ADVANCED DIGITAL SOLUTIONS TO HELP ORGANIZATIONS THRIVE AND SUSTAIN A Mission TO DRIVE BUSINESS GROWTH BY DELIVERING INNOVATIVE SOLUTIONS SUCH AS CONTENT CREATION AND DIGITAL INITIATIVES TO ENHANCE BRAND VISIBILITY AND FOSTER EMPLOYEE COMPETITIVE ADVANTAGE. Branding & style I CRAFT GRAPHIC DESIGNS THAT SEAMLESSLY ALIGN WITH MY EMPLOYER'S BRANDING WHILE INCORPORATING MY PERSONAL STYLE, WHICH EMPHASIZES MINIMALISM, SIMPLICITY, AND VISUAL APPEAL. MY APPROACH AVOIDS CLUTTER, FOCUSING ON DELIVERING CONTENT AND VALUE IN A CLEAR, IMPACTFUL, AND REFINED MANNER. ENGAGEMENT. Corporate experience Social Media Content Management - Company Facebook Page Role: HR Officer / Admin Support Tools Used: Canva, Facebook Page Manager Developed engaging social media content for company advertising, including: Recruitment announcements Greetings for engagements Promotional materials Highlights of new product features Samples Content Created Designed and executed engaging hiring announcements aimed at attracting candidates for my employer's food and beverage business. Took the lead in crafting targeted messaging to address a competitive talent market, overcoming challenges in candidate availability. This effort resulted in a successful recruitment campaign that efficiently fulfilled staffing requirements. Disclaimer: Due to the company's confidentiality policies, these are mock-up designs only and not the original creations. Samples Content Created I crafted product feature designs and promotional posters that drive instore sales. Conceptualized and implemented innovative product features while taking on the responsibility of designing promotional posters aimed at enhancing in-store sales. Overcame challenges such as tight deadlines and aligning designs with brand identity, resulting in a noticeable increase in customer engagement and sales performance. Disclaimer: Due to the company's confidentiality policies, these are mock-up designs only and not the original creations. Moringa-Infused Bread Product Feature Carousel Sample content created for engagement I designed carousels and infographics for our Facebook page and group to boost engagement with employees and the public. Examples of announcements include highlighting the benefits of an ingredient in the preparation of an upcoming product or creating infographics about practicing safe workplace conditions to raise awareness among our on-site employees. Testimonial "She demonstrates exceptional teamwork through her initiative and willingness to go above and beyond. She is approachable, cooperative, and always ready to assist, even with tasks outside her usual scope." -Belle Ermino, Area Manager, Company Confidential. I also spearheaded the development and implementation of the HR Monthly Bulletin email campaign, partnering with crossfunctional teams to deliver compelling and informative content. While leading the project efforts, I managed tasks such as arranging and researching pictures and captions, as well as copywriting, before handing them over to the design team for final refinements. The role is both demanding and rewarding. The challenges arise from coordinating with diverse departments, some situated internationally, which can occasionally lead to hurdles. Nevertheless, the satisfaction of delivering desired outcomes and achieving project goals on time makes it highly fulfilling. Disclaimer: Due to the company's confidentiality policies, these are mock-up designs only and not the original creations Other projects (academic requirement) I produced a video advertisement in the business communication course as part of the requirements for my master’s degree program I designed a sample professional website header for my business plan proposal, fulfilling the requirements of my entrepreneurship course in my master’s degree program. Created slide presentations, as I frequently utilize them as teaching materials for class lectures in my role as a part-time college professor. Conclusion My portfolio reflects a robust corporate experience where I have demonstrated my ability to manage company pages and social media platforms. By leveraging my creative skills in crafting engaging social media content and designing impactful graphics, I have contributed to driving business growth and strengthening brand presence. My dedication to delivering innovative solutions underscores my commitment to helping organizations thrive in a dynamic digital landscape. Karla_noona Elijah carlajessa