Carl Reive G. Alberto
$35/hr
Full-stack WP engineer with 12+ yrs in replatforming, multisite,WooCommerce, and custom dev.
Carl Alberto | Full Stack WordPress Engineer
Summary
Enterprise WordPress engineer with 12+ years of experience delivering large-scale digital solutions
for Fortune 500 companies, global publishers, and universities. Specialized in enterprise
replatforming, Multisite and Multilingual architectures, WooCommerce performance optimization,
and cloud integrations with AWS, GCP, and Azure. Experienced across major enterprise hosting
platforms including WPVIP, Pantheon, WP Engine, and Kinsta. Early member of Pantheon’s
Professional Services team, where I helped retain $2M ARR by bridging Sales and Support through
consultative, solution-based technical evaluations. Active WordPress contributor through community
initiatives, open-source plugins, translations, and WordCamp talks.
Experience
The Code Company | Brisbane, Australia (remote)
Senior Full Stack Web Engineer | Apr 2024 – Present
● Replatformed large-scale enterprise WordPress sites (single and multisite) from Drupal, Django,
Rails, Sitecore, Substack, Contentful, and custom PHP into WordPress. Reduced infrastructure
costs by up to 30% and improved page load speeds by 40% across VIP, WP Engine, Pantheon,
and Kinsta for global media publishers and a leading camera brand.
● Built an AWS-based Laravel boilerplate with Python migration scripts to automate data imports
from REST APIs, GraphQL, MongoDB, PostgreSQL, and MSSQL. Cut manual data handling time
by 80%.
● Accelerated editorial workflows by replacing Elementor and Beaver Builder with native Gutenberg
blocks and custom plugins built to WPVIP Coding Standards. Improved editorial efficiency by 3x
and increased site scalability.
● Enhanced internal engineering frameworks such as TCC MVC, TCC Base Theme, TCC Coding
Standards, and CI/CD pipelines across GitHub, GitLab, Bitbucket, TravisCI, and CircleCI.
Enabled faster, more consistent multi-host deployments and reduced project setup time.
● Reverse-engineered and stabilized a legacy Node.js application on AWS Lambda integrating
external sports data APIs with WordPress Multisite. Reduced technical debt, streamlined
maintenance, and achieved 99.9% real-time data accuracy with fewer required personnel.
● Improved client codebases by refactoring legacy components, strengthening security, and
optimizing database performance resulting in higher page speed scores.
● Partnered with global client teams on API integrations and multi-vendor initiatives, ensuring
seamless interoperability and data consistency.
● Improved internal documentation in Confluence and ensured clear task visibility and
accountability through Jira, resulting in better team coordination and delivery quality.
Pantheon Platform | San Francisco Bay Area, US (remote)
Solutions Architect / Implementation Consultant (Professional Services) | Jul 2021 – Apr 2024
● Early member of the PS team, created to bridge the gap between Sales and Support for
high-ARR clients; owned high-risk migrations, performance optimizations requiring code changes,
and third-party integrations (CDN/Fastly/Cloudflare, AWS S3, Single Sign-On), driving $2M ARR
retention by resolving enterprise technical blockers for Fortune 500 and global universities.
● Developed platform helper plugins saving 500–1,000+ support hours/month, improving support
resolution times and developer experience. (Easy Symlinks, Tika Doc-PDF Indexer, Easy IP
Blocker)
● Helped in maintaining up-to-date public documentation, aligning it with evolving platform features
and processes to improve customer adoption.
● Improved platform plugins by incorporating customer feedback and QA insights, increasing
stability and user satisfaction.
● Partnered with Sales, AEs, and PMs on RFP/RFI responses, providing technical scoping, risk
assessments, and tailored demos/POCs to influence enterprise decision-making.
● Scoped and delivered 1TB+ enterprise migrations which includes complex WordPress Multisite
networks and high-traffic WooCommerce stores from external hosts to Pantheon, combining
technical optimization with performance benchmarking to demonstrate measurable gains and
strengthen client confidence during RFP evaluations.
● Built an interim dashboard enabling customers to self-manage Advanced GCDN operations,
reducing dependency on engineers and meeting rising demand until native platform functionality
could be delivered.
● Created migration scripts to clone client sites into Pantheon for early load/performance
testing(Locust/BS4), surfacing bottlenecks pre-migration and tuning MySQL configs to outperform
legacy hosts.
● Automated QA with Playwright (functional flows: forms, checkout, logins) and BackstopJS (visual
regression) to ensure migrated sites matched the original without broken functionality.
● Partnered with Onboarding & Success teams to deliver seamless, low-friction migrations,
maximizing customer confidence and satisfaction.
● Represented Pantheon at WordCamps & DrupalCamps across Asia, delivering thought
leadership and platform demos.
Team Lead / Senior Customer Success Engineer (Customer Success) | Apr 2018 – Jul 2021
● Scaled the APAC support organization from 20 to 100+ engineers across the Philippines,
Bangladesh, and India by recruiting, training, and mentoring new hires, resulting in a 60%
improvement in resolution time while maintaining 90%+ CSAT.
● Worked with external plugin and theme developers to diagnose bottlenecks and contribute code
fixes, improving performance and platform compatibility at scale.
● Designed automation tools (Slackbot, CLI, LMS) that reduced onboarding time by 40% and
improved escalation handling.
● Continuously improve public facing documentation so it is up to date with the latest process and
products in the platform.
MLA Web Designs / IsTilFest.dk / Mighty Mo Design Co. (remote)
WordPress Full Stack Developer | 2014 – 2018
● Built custom themes(underscores), plugins, and WooCommerce integrations for global clients.
● Migrated sites from static/legacy systems (HTML, Joomla, Drupal) to WordPress.
● Maintained cPanel servers, applying updates, patches, and security hardening measures to keep
customer sites stable and secure.
● Implemented routine updates, SEO optimizations, performance tuning, and security
enhancements aligned with client growth, accompanied by detailed monthly reporting.
Aussiecom Internet Consulting / BlueMind (remote)
Web Developer | 2011 – 2014
● Converted PSD designs to custom themes across 100+ sites built on static HTML, PHP, Joomla,
Shopify, Drupal, Magento and WordPress.
● Automated processes with custom PHP scripts and implemented SEO-focused builds to boost
traffic.
● Integrated payment gateways and APIs while maintaining security across 100+ managed sites
through Dedicated VPS with WHM cPanel.
IBM Solutions Delivery – Mead Johnson / Teleperformance (onsite)
Technical Support | May 2007 – Feb 2011
● Delivered onsite technical support for enterprise migrations (apps, mail, Novell to Active
Directory).
● Managed IT assets including Cisco switches & routers, laptops, printers, scanners, and POS
devices.
Core Skills
● Languages & Frameworks:
PHP (OOP), JavaScript (ES6, React, Vue.js, TypeScript, jQuery,AJAX), Python, HTML/5,
CSS/SASS/LESS, Laravel, Node.js, VCL, GoLang, Bootstrap, Tailwind, PWA, Bash
● WordPress Expertise:
Enterprise replatforming, Multisite, Multilingual, WooCommerce, WPML, ACF, LMS, custom
blocks/plugins/themes, Headless WordPress, WP-CLI, Composer dependency management,
PHPUnit, Roots.io/Bedrock, WCAG compliance, Elasticpress, Solr
● DevOps & CI/CD:
GitHub Actions, GitLab CI, CircleCI, Bitbucket Pipelines, TravisCI, SVN, CodeRabbit, PHPCS,
automated testing (Playwright, Jest, BackstopJS, PHPUnit), Composer, NPM/Yarn, Gulp,
Webpack, SSH
● Cloud & Infrastructure:
AWS (Lambda, EC2, EBS, S3, RDS, Lightsail, CloudFront, Route53, CloudWatch,
CloudFormation), GCP(Computer Engine, Cloud Functions, BigQuery Cloud SQL), Azure(Virtual
Machines, Azure DevOps), Docker, Kubernetes, NGINX, Apache, Redis, Cloudflare, Fastly CDN,
Akamai, BunnyCDN, Terraform, SSO Integration
● Data & Integrations:
REST API, GraphQL, MySQL/MariaDB, PostgreSQL, MongoDB, MSSQL, API integrations,
ETL/migration pipelines
● Hosting:
WordPress VIP, Pantheon, WP Engine, Flywheel, Kinsta, Pressable, DigitalOcean, Vultr, Linode,
Bitnami, aaPanel, WHM cPanel
● Other Tooling:
VSCode, Jira, Confluence, Basecamp, Trello, Asana, Slack, New Relic, Postman, Locust,
BeautifulSoup, Looker, Saleforce, Firebase, Ollama, Google Analytics 4, Miro, Figma,
GoHighLevel
Community & Contributions
● Speaker:
○ WordCamp Brisbane 2025 - Offline AI Pair Coding with Ollama
○ AWS Community Day Philippines 2023 - WP in AWS
○ WordCamp Asia 2023 Bangkok - Automating QA through Visual Regression Testing
○ WordCamp Gresik 2022 - Site Optimization Techniques using Edge Computing
○ DrupalCamp Cebu 2020 - Automation and Visual Regression Testing
○ WordCamp Iloilo 2019 - Getting Started with Plugin Development
○ WordCamp Singapore 2019 - WP Plugin Development Basics
○ WordCamp Cebu 2019 - Composer Dependency Management in WP
○ WordCamp Manila 2017 - WordPress Security
● WordCamp Organizer - WC Manila 2016, 2017, 2018, 2023, do_action Manila 2019
● Open Source WordPress Plugins – Easy Symlinks, Tika Doc-PDF Indexer, Easy IP Blocker.
● Contributor – WordPress.org (translations, plugins, support, community & meetup organizer).
Certifications
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AWS Certified Cloud Practitioner – Amazon Web Services (Oct 2024)
New Relic Observability Foundations – New Relic (Jun 2023 – Jun 2025)
DevOps Foundations (CI/CD, Continuous Delivery) – LinkedIn Learning (Nov 2022)
Google Cloud Platform for Administrators – LinkedIn Learning (Nov 2022)
MySQL Advanced Topics – LinkedIn Learning (Nov 2022)
ICT Project Management - Dept. of Communications & Technology Philippines (Sept 2021)
Educational Credential Assessment – WES (Jul 2016)
IELTS (Band 7) – British Council (Aug 2016, expired)
Education
B.S. Electronics & Communications Engineering - AMA University
