Carina de Lemos

CARINA DE LEMOS-|- | Connecticut Summary Seeking a role that will support and expand my passion for Public Relations, Social Media, Influencers and Creative Marketing. Education and Training Bachelor of Arts: Media Communications, Minor in Marketing Experience Global PR and Influencer Manager 2017 Roger Williams University | Bristol, RI 06/2017 - Current Patchology | Norwood, MA • Manage all paid influencer collaborations and platforms • Negotiate and manage brand partnerships and sponsorships • Manage PR agencies in the US, France and UK • Construct year-long PR plans with US, French and UK agencies • Present monthly PR and influencer reporting to management • Assist Marketing Team by planning and implementing influencer campaigns to maximize new product launches • Organize and attend PR and influencer events globally • Collaborate with subscription box companies for sampling opportunities • Plan and attend trade shows to educate consumers and network with influencers • Responsible for tracking Marketing budget Influencer Marketing Coordinator 01/2017 - 06/2017 Patchology | Norwood, MA • Recruited influencers and managed relationships • Managed influencer platforms by creating campaign briefs • Oversee and approve influencer content for various platforms • Provide analytics on influencer ROI to management • Initiated relationships with media outlets to pitch new products • Presented monthly press coverage to management Marketing and Public Relations Intern 05/2016 - 08/2016 Tarte, Inc. | New York, NY • Developed and presented ideas for social media campaign and events for potential new product line • Created and posted content for social media promoting new products and brand • Created and sent out product launch packages for beauty editors and social media influencers • Assisted Creative Team with content for social media Skills • Microsoft Excel, Word and PowerPoint • Mention • Google Docs • Meltwater • Netsuite • Dovetale • Shopify Key Accomplishments • Managed PR agencies in the US, UK and France that resulted in 800+ media mentions with 7.2B+ impressions in 2019 • Initiated 7K+ influencer relationships that resulted in 41.3MM+ social media impressions in 2019 • Gained brand exposure through facilitating 200+ brand partnerships and sponsorships