Candice La Terza Machado

I am a senior specialist in Corporate Communication, Organizational Culture and Brand Positioning, with over 30 years of professional experience, including 20 years leading Communication and Marketing functions within multinational organizations.

My work focuses on transforming communication into a strategic lever for culture, engagement and business performance. I design and implement communication systems that organize people, align leadership and protect corporate reputation.

Throughout my career, I have worked in highly complex environments with international reporting lines, leading communication restructurings, global centralization processes driven by foreign headquarters, crisis management, rebranding initiatives and the implementation of communication governance models across national and Latin American operations.

Today, I act as a strategic consultant for organizations that need to:

·        Strengthen culture and employee engagement

·        Professionalize internal communication and leadership communication

·        Structure EVP, Employer Branding and employer reputation

·        Protect brand reputation in scenarios of risk and transformation

·        Establish robust corporate communication governance

Communication is not a support function. It is a system of alignment, influence and performance.

Areas of Expertise

Corporate & Institutional Communication

·        Internal Communication and Leadership Communication

·        Culture, Engagement and Organizational Climate

·        External Communication, Media Relations and Institutional Affairs

·        Crisis and Reputation Management

·        Social Responsibility and Community Relations

Brand & Positioning

·        Branding and Rebranding

·        EVP and Employer Branding

·        Institutional campaigns

·        Strategic events, trade fairs and leadership positioning

Management & Governance

·        Structuring and restructuring communication functions

·        Team and vendor management

·        Budget planning and financial control

·        Implementation of regional and international governance models

International Experience

·        Reporting and projects with the United States, France, Chile and Spain

·        Leadership of teams across Latin America

·        Strong exposure to global corporate environments

Sincerely,

Cândice La Terza