Candice D. Hall
Fishers, IN |-| linkedin.com/in/mrscandice/ |-
Strategic Finance & Revenue Operations Leader
Commercial Finance Strategy, Subscription & SaaS Revenue Models & FP&A Leadership
Enterprise Forecasting ▪ Margin Optimization ▪ Fosters Values-Driven Culture ▪ Executive Influence & Board Reporting
MBA-trained finance and revenue operations leader with success across CPG, SaaS, and DTC models, including General Mills,
Stanley Black & Decker, and SpotOn. Guides executive strategy through FP&A, forecasting, commercial insight, and RevOps
alignment. Trusted to build and mentor high-performing, cross-functional teams. Translates data into growth strategies and connects
finance to brand and GTM execution, scaling infrastructure, improving performance, and driving sustainable market leadership.
P&L Ownership &
Commercial Finance
→
Operational Finance &
GTM Alignment
→
Cost Strategy,
Forecasting, & Risk
Management
→
Notable Highlights:
Drove margin turnaround from −2% to 4% in 4 months for Products unit acquired from
Stanley through pricing, cost controls, and team accountability. At SpotOn, enabled $140M
in booked business through financial planning, segmentation analysis, and GTM alignment.
Launched first Sales Operations function within Stanley Security, aligning compensation,
forecasting, and analytics with business performance. Increased SaaS margin and sales
consultants’ performance by linking financial models to GTM strategy.
Built dynamic pricing and cost control strategies that preserved 95% of Securitas’ financial
targets during inflation spikes. At General Mills, supported investment planning, risk
mitigation, and FP&A across global business units, including M&A and treasury functions.
Areas of Expertise:
Financial Planning & Analysis | P&L Management | Strategic Finance | Gross Margin Improvement | Cost Optimization |
Compensation Design | Dynamic Pricing | Go-to-Market Strategy | Cross-Functional Leadership | Financial Modeling | SaaS Metrics |
Performance Management | Business Partnering | Data-Driven Decision Making | Operational Efficiency
PROFESSIONAL EXPERIENCE
SpotOn | Remote
Fast-growing SaaS platform transforming restaurant operations through payments, POS, and analytics.
2023 – 2025
HEAD OF REVENUE STRATEGY & OPERATIONS (formerly Sales Ops)
Directed revenue operations for 400-person national sales team during rapid SaaS growth. Served as strategic advisor to executive
leadership, guiding forecasting, compensation, performance optimization, and territory planning. Collaborated on lead management
strategy and Salesforce (SFDC) reporting to enable go-to-market execution and visibility.
• Drove $140M in Year 1 ARR and shifted 75% of Year 2 deals to high-value restaurant clients through strategic customer
segmentation and sales focus realignment.
• Built company’s first enterprise-wide revenue forecast model, supporting margin expansion, revenue predictability, and
aligning financial strategy with sales performance data and Salesforce pipeline insights.
• Elevated quota attainment by 10% through restructured compensation models aligned with performance goals.
• Improved leadership visibility and pipeline execution through dashboards tracking ARR, churn, CAC, and LTV across
business units.
• Increased engagement and alignment across sales leadership by successfully executing company’s 1st combined President’s
Club and Manager Meeting.
• Managed and mentored 25-person operations team, supporting professional growth and resulting in 2 internal promotions.
Securitas Technology | Fishers, IN
2021
– 2022
Acquired Stanley’s security unit, positioning company as leading global provider of tech-enabled security solutions and products.
DIVISION CFO, SECURITAS PRODUCTS
Oversaw all financial operations for Securitas Products during acute supply chain disruption and inflationary pressure. Partnered with
GTM, sourcing, and accounting to drive strategic cost management, pricing innovation, and operational discipline across division.
• Turned division profitability within 4 months, improving gross margin from -2% to 4% through strategic pricing adjustments,
R&D cost reclassification, and finance team accountability.
• Preserved production stability and limited margin erosion at just 5% despite 20–50% cost surges by securing microchip
supply, introducing dynamic pricing, and restructuring labor and expense timing.
• Maintained 95% of financial targets through rigorous cost containment and responsive financial planning.
• Elevated pricing transparency and revenue predictability with dynamic pricing models tailored to inflation volatility.
• Built performance-focused finance team, growing business partnerships and data-driven decision-making across functions.
• Safeguarded compliance and internal controls in alignment with global financial governance standards.
Stanley Black & Decker | Fishers, IN
Global manufacturer driving growth through tools, storage, industrial solutions, and engineered security.
2017 – 2021
VICE PRESIDENT, STRATEGIC OPERATIONS (FINANCE-LED GTM ENABLEMENT) (2019 – 2021)
Built and led company’s first sales operation function, driving GTM strategy, revenue growth, and operational scalability during SaaS
expansion. Oversaw CRM and ERP optimization, serving as business unit lead for SAP implementation and driving Salesforce
(SFDC) efficiency across sales organization.
• Launched sales operations from ground up, developing charter, business case, and 10-person team to scale cross-functional
impact.
• Increased SaaS attachment rate by 10% and expanded margins by 100 bps through sales strategy alignment and performance
optimization.
• Designed variable compensation plans linked to company goals, improving quota attainment and revenue probabilities.
• Served as strategic partner across Sales, Marketing, Finance, HR, and Legal, collaborating with AR and AP teams to align
GTM execution, cash flow planning, and operational compliance.
COMMERCIAL FINANCE & CHANNEL DEVELOPMENT DIRECTOR (2018 – 2019)
Led financial planning and strategic insight for GTM teams across sales, product, and marketing.
• Developed integrated financial models to improve forecast accuracy and budget alignment across commercial functions.
• Informed leadership decisions with actionable analytics on pipeline health, sales trends, and revenue performance.
• Co-led GTM strategy for new SaaS offerings, increasing customer retention and driving 1st year sales growth.
COMMERCIAL FINANCE LEADER (2017 – 2018)
Directed core finance functions for sales operations, pricing strategy, and revenue planning.
• Improved revenue predictability and pipeline accuracy through refined forecasting models and in-depth sales analytics.
• Increased profit margins and operational efficiency by streamlining RFP workflows, leading deal desk approvals on 80% of
contracts, standardizing discount governance, and optimizing financial reporting in line with internal controls.
Angie’s List | Indianapolis, IN
– 2017
Online platform connecting consumers with vetted service providers through reviews, deals, and support.
2015
DIRECTOR, SALES FINANCE
Owned end-to-end sales finance operations during organizational transformation, partnering with executive leadership to align
financial planning with evolving sales strategy.
• Elevated sales productivity and forecasting accuracy by managing budgeting, incentive planning, and performance analytics
across sales organization.
• Drove quota attainment by designing and rolling out targeted compensation structures tied to evolving business goals.
General Mills | Golden Valley, MN
– 2015
Global food company delivering household brands across cereals, snacks, meals, and baking.
2003
TRADE FINANCE MANAGER
Progressively advanced through multiple finance roles, FP&A, treasury, trade finance, logistics, and M&A, supporting growth, risk
management, and financial governance across key business units.
• Delivered insight and oversight across planning, investment modeling, cash flow, and performance management.
• Advised on M&A strategy while strengthening financial reporting, compliance, and enterprise risk controls.
EDUCATION & CERTIFICATIONS
Master of Business Administration | Strategy, Marketing, & Finance | University of Chicago, Booth School of Business
Bachelor of Science | Accounting, Minor in Finance | Purdue University
Black Executive Leadership Program | McKinsey & Company
BOARD MEMBERSHIP & VOLUNTEERING
Board Member | The Woman Print Foundation, 2024 – Present
Board Member | Boys & Girls Club of Noblesville, 2023 – 2024
Guest Speaker | Purdue University, 2020 – Present
Member | Jack and Jill of America, Inc., 2020 – Present
Fishers, IN |-| LinkedIn |-
