CAMILO REINA
CLL 151 # 11 - 62 T1 - 701, Bogotá - Colombia
--https://www.linkedin.com/in/camiloreinah/
Industrial Engineer and Master of Science in International Business (U. of Ulster – London), highly interested
in digital marketing and online strategies for brand growth. Skills in information analysis and market research
with experience in banking, fintech industry and media agency. Vision for decision making, excellent
interpersonal relationships with high degree of initiative and adaptability.
EDUCATION
Oct 2014 – Oct 2015
Msc International Business, University of Ulster, London
Dissertation (Honoured with Distinction): "Exploring the Use of Social Media as a Customer Service Tool".
Modules include International Business Environment, E-business, International Marketing, International
Management and International Entrepreneurship.
International context awareness of determinant factors impacting companies and business activities
at the international level.
Knowledge of International strategies including identification of business opportunities and threats as
well as new trends in international markets.
Feb 2006 – Mar 2011
BEng Industrial Engineering, Escuela Colombiana de
Ingeniería Julio Garavito, Bogotá (Colombia)
Modules include Finance, Optimisation, Statistics, Production Planning and Control, Product Design, Project
Planning and Evaluation.
Skills in planning and improvement of administrative and operational business activities through
design and optimisation of both processes and organisational strategies.
Aptitudes for information analysis and use of statistical tools for decision-making.
EXTRA ACADEMIC FORMATION
Aug 2013 – Sep 2013
Management risk awareness through study of trading operations and technical analysis of stocks
listed on the Colombian Stock Exchange.
Jun 2013 – Jul 2013
Certified Course: Technical analysis of stock investment,
Colombian Stock Exchange
Certified Course: Fundamental strategy of stock
investment, Colombian Stock Exchange
Financial skills through application of fundamental analysis in companies listed on the Colombian
Stock Exchange.
WORK EXPERIENCE
MediaCom - GroupM (WPP), Bogotá (Colombia)
One of the world's leading media agencies responsible for planning and purchasing media for customers
around the world.
Jul 2016 – Present
SEO Senior.
Responsible for global SEO strategies and implementation for P&G brands such as Gillette, Pantene, Head &
Shoulders, Pampers, Ariel, Always.
• Strategist: Design and implement on-site and off-site SEO strategies for positioning rankings in
organic search engine results.
• Opportunity seeker: Conduct keyword research, content structuring and thematic search analysis to
identify content opportunities.
• Web Analyst: Monitoring and analysis of website and SEO initiatives, use of Google Analytics, Search
Console, Screaming Frog, MOZ and other rankings tracking tools, etc.
• Website reporting: Measurement and tracking of SEO and website KPIs.
• Problem detector: Identification and solution of technical problems on the website. Work with the
engineering technical team to ensure technical SEO implementations.
• Brand awareness driver: Development and implementation of linkbuilding strategies.
• Seo tag optimizer: Content update and tagging optimisation to improve rankings and traffic with
strategic keywords, use of CMS - SiteCore.
• Customer relationship management: Presentation of performance reports of the implemented digital
strategies.
TransferWise, London (United Kingdom)
Leader in online money transfer service based on a peer-to-peer system.
Aug 2015 – Jan 2016
SEO Analyst.
Responsible for the execution of the global SEO strategies.
Market Research: Execute keyword research, content structuring and search theme analysis for
content opportunities.
Web Analytics: Track and analyse website analytics and SEO initiatives, use of Google Analytics,
WebMaster Tools, Screaming Frog, rank tracking tools, etc.
Reporting: Monitor, report SEO KPI and website performance, perform search engine crawls to
identify SEO opportunities.
Teamwork: Work with the development team to ensure SEO implementations.
Content Optimisation: Content update and tagging optimisation to improve rankings and traffic with
strategic keywords, use of CMS – WordPress.
Banco AV Villas - Grupo Aval, Bogotá (Colombia)
Recognised financial institution belonging to the largest financial group in Colombia.
Jun 2013 – Sep 2014
Acquiring Analyst.
Responsible for processes associated with sales generated by affiliated establishments, via credit card.
Analysis and problem solving: Control of fraud and analysis of transactions alerted in establishments.
Decision making: Determine the permanence of customers according to the potential risk of fraud.
Teamwork and creativity: Design and optimisation of fraud rules with fraud prevention team.
Attention to detail: Control of enrolment process, linkage and capture of customer data.
Communication: Generate and present acquiring reports and performance indicators.
Jun 2012 – Jun 2013
Issuing Analyst and Transactional Monitoring.
Responsible for processes derived from credit card issuance.
Supplier Management: Coordinate with the embossing plastics suppliers the generation of credit
cards to be issued and coordinate the response times of credit card distribution suppliers.
Time Management: Ensure the issuance and delivery of credit cards in established times.
Planning and controlling: Inventory control and forecasting of credit card plastics.
Supervision supporting: Support operational coordination and supervise the performance of
monitored transactions by transactional monitoring section.
High volume reporting: Generation of credit card issuance reports and performance indicators.
Constructora Bolívar - Zuana, Bogotá (Colombia)
Recognised construction company, leader in hotel construction in Colombia.
Oct 2011 – Jun 2012
Information Analyst.
Responsibilities include analysis, control and evaluation of information in the collections department.
Coping with deadlines: Reporting to administrative and financial management by the required dates.
Defining performance standards: Setting goals and indicators to be achieved by collection analysts.
Performance management: Measuring and evaluating the performance of collection analysts.
IT literacy: Proficient user of Excel for management, control and database optimisation.
Multitasking: Support operational coordination of collection analysts in the collections department.
LANGUAGES
Spanish: Mother tongue.
English: Professional Level.
INTERESTS AND PERSONAL SKILLS
Sports: High interest in sports practise, football, basketball, ping pong and chess player.
Computer skills: Strong interest in computers and use of software, Microsoft Office: Excel – Access,
Visual Basic, AutoCAD, SolidWorks and digital marketing tools.
