Camille Villanueva

Camille Villanueva Laguna, Philippines | - |-EDUCATION University of the Philippines Los Baños (UPLB) Bachelor of Science (BS) in Development Communication, Cum Laude Los Baños, Laguna Aug 2018 – 2024 WORK EXPERIENCE Cubic Promote Sydney, Australia (Remote) Content Manager July 2024 - August 2024 • Oversaw content development, editing, and publication across all channels; manage the editorial calendar. • Wrote and implemented copy across various platforms, ensuring alignment with brand messaging and strategic objectives. • Reviewed and edited content for accuracy, clarity, and adherence to brand guidelines. • Implemented SEO best practices; optimize website content (product pages, category pages, blogs, etc.); conduct keyword research; monitor content performance. • Supervised writers, designers, and marketing teams; coordinated content projects from start to finish. • Developed content strategies; identify new content opportunities. Den Defenders California, US (Remote) Content & SEO Specialist Sep 2022 – July 2024 • Performed keyword research and competitor analysis every 3 to 5 months • Executed on-page optimizations for the company’s official website, resulting to a 30% increase in traffic • Recommended best practice changes in blog content and web page structures to optimize rankings for target keywords • Devised and executed methods to track, report, analyze and improve SEO performance across multiple Google Business accounts, generating 600 leads in the first 2 months • Managed content production by planning content calendars for the website, Instagram, and Meta, and managing SEO Content Writers • Developed and implemented comprehensive link-building strategies to improve website visibility and authority • Utilized tools such as Google Search Console and SEMrush to actively monitor and analyze SEO performance metrics Everyworks Singapore Singapore (Remote) SEO Content Editor/Digital Marketing Assistant Nov 2021 – Sep 2022 • Conducted thorough market research to identify consumer trends, resulting in a 20% increase in web page traffic and a 15% boost in engagement on social media platforms. • Implemented new organizational systems and led junior team members, improving team productivity by 30% in 2 months. • Conducted thorough and extensive keyword research to identify valuable keywords with high potential • Managed administrative tasks including coordinating meetings, and drafting correspondence for multiple departments, resulting in improved communication efficiency between team members. Foundation for Economic Freedom Social Media Manager Quezon City Jun 2021 - Aug 2021 • Implemented innovative strategies to increase online community engagement, resulting in a 70% increase in sales and a 20% boost in followers across Facebook and Instagram. • Conducted comprehensive analyses of engagement data to identify emerging trends in customer interactions and develop effective digital marketing campaigns that increased organic traffic by 30%. • Collaborated with external partner institution to execute highly targeted social media strategies for national events CERTIFICATIONS Google Digital Marketing and E-Commerce Professional Certificate Six Sigma Academy Amsterdam Lean Six Sigma Green Belt Hubspot Coursera March 2024 - present Udemy Feb 2024 - present Hubspot March 2024 - present Inbound Marketing Certification SEMrush Crafting a Winning SEO Strategy: A Guide for In-House Marketers SEMrush Academy Apr 2023 SEMrush SEMrush SEO Crash Course SEMrush Academy Apr 2023 SEMrush SEO Fundamentals SEMrush Academy Apr 2023 PROJECT EXPERIENCE UP Community Broadcasters' Society Gandingan Awards 2020 – Social Media Manager Los Baños, Laguna July 2020 ● Curated social media content for the event and collaborated with the marketing team to develop an effective social media campaign for Facebook and Twitter. Gandingan Awards 2021 – Video Editor ● May 2021 Processed the raw footage of the first online implementation of Gandingan Awards, including color correction, audio mixing, and adding special effects. CDC Student Council UPLB February Fair – Marketing Committee Head ● Oversaw social media content creation and planning of marketing activities SKILLS ● ● ● ● ● ● ● ● ● Backlinks Campaign development Content creation Content strategy Copywriting Keyword Optimization On-Page Optimization Organic traffic Social media marketing Feb 2020