Camille Siegel

CAMILLE SIEGEL - • Paris, France •-LINKEDIN: https://www.linkedin.com/in/camille-siegel-b573472a PORTFOLIO OF ARTICLES: https://62011a-.site123.me/ CONTENT MANAGER + WRITER + COMMUNICAITONS PROFESSIONAL SUMMARY As a seasoned Content and Communications Manager with 33+ years of global experience across diverse industries, I specialize in content creation, communications, SEO optimization, and stakeholder engagement. My expertise spans writing, editing, and marketing, driving significant increases in company blog readership, and managing impactful global marketing campaigns. KEY SKILLS • Content Manager & Communications Manager, Content Writer • Writing, Editing, Proofreading, Research, and Strategy • Content Editorial Calendar Management and Content Strategy • Microsoft Pack, MailChimp, WordPress, Visage, Canva, Uberflip, and Google Analytics • Search Engine Optimization (SEO) • Write Internal and External Communications • Brand development and Marketing + Social Media Manager + Event Planning • Stakeholder Engagement • Language Proficiency: Native English + Basic French • Project Management • Strategic Planning and Market Trends WORK HISTORY CONTENT WRITER, TEMENOS, PARIS (2023) • Developed content to position Temenos as a leading content resource for financial technology on topics such as SaaS, BaaS, retail, wealth management, business, corporate banking, and ESG. • Wrote and edited SEO blogs, white papers, landing pages, infographics, and social media. • Conducted interviews with SMEs to generate leads with insightful content via cross collaboration. • Researched timely topics and leveraged my expertise in content strategy, SEO, and content marketing best practices, user personas, and marketing and sales funnels to write content that resonates with readers to drive leads for results-oriented outcomes. • Wrote branded content to communicate the corporate solution objectives via the funnel stages. CONTENT & COMMUNICATIONS MANAGER, DALENYS/PAYPLUG, PARIS (2022) • Wrote content and communications by editing and researching compelling copy for topics ranging from e-commerce knowledge, payments, gaming, business, and travel. My articles effectively positioned the company as a solid content resource. • Wrote, edited, and researched blogs, internal and external newsletters, internal communications, white papers, infographics, social media copy, landing pages, and thought leadership content addressing merchant pain points. • Identified opportunities to position the company by researching industry trends. • I developed the content calendar by managing deadlines with creativity and initiative. • Collaborated with SMEs to produce lead-generating content aligned with objectives. • Implemented efficient content workflow processes to enhance productivity. PRINCIPAL MARKETING CONTENT MANAGER, AXWAY, PARIS, FRANCE -) • Spearheaded a 300% growth in company blog readership, achieving 2.84M+ unique views and 13,323 views in a year. • Wrote and edited blogs, landing pages, SEO posts, social media copy, infographics, internal communications, customer case stories, and newsletters on topics ranging from APIs, MFTs, open banking, financial services, healthcare, employee profiles, and Hydrogen Integrations Platform. • Achieved SEO success with articles on Google's page one on topics on APIs, API Call, and HIP. • Facilitated a comprehensive content management calendar aligned with global KPI objectives. • Collaborated with and interviewed SMEs and teams to develop captivating content for four blogs. • Managed content within the WordPress and Axway.com domains. Wrote social media copy. • Updated copy and performed a content overhaul to keep four websites up to date. • Developed an interlinking strategy to bolster Search Engine Optimization (SEO) efforts. • Directed the content strategy to increase website traffic and brand positioning. WRITER & COMMUNICATIONS MANAGER, BETTYCONFIDENTIAL.COM, NYC -) • Wrote, researched, and edited engaging and informative articles across diverse subjects such as luxury products, health, fashion, women's issues, travel, divorce, and pet care. I thrived as a freelance contributor, operating remotely in NYC. Wrote internal and external communications. SENIOR PROOFREADER AND EDITOR, MRM-MCCANN, NEW YORK CITY, -) • Edited a variety of multi-media advertising assets and direct mail campaigns for large advertising clients such as Verizon and Chase Bank by conducting meticulous fact-checking across media, websites, newsletters, ads, CVAs, conference materials, direct-mail, branding, TV commercials, radio transcripts, email correspondence, print collateral, digital banners, pitches, and new business. • Deadline savvy: I never missed a proofreading and editing deadline for large clients. • Provided mentorship and guidance to staff as assistant manager, facilitating internal communications, composing client-specific style guides, organizing weekly team meetings, and overseeing the Editorial services department. • Created and wrote the formal Proofreading and Editing Style Guide for the company. • Handpicked by the VP of Marketing to lead cross-departmental collaborations, culminating in proactive solutions addressing departmental challenges as a Senior Representative. • Wrote departmental memos and consulted with departments for prompt issue resolution. PROOFREADER AND EDITOR, DRAFTFCB, NEW YORK CITY -) LEADERSHIP DEPT. MANAGER, HADASSAH, NEW YORK CITY -) LEGAL RESEARCH EDITOR AND WRITER, AKST & AKST LAW FIRM, NYC -) LUXURY BRANDS SALES ASSOCIATE, SAKS FIFTH AVENUE, NEW YORK CITY (1988) EDUCATION •Hunter College, Bachelor of Arts, Political Science major/English minor, 1990. • Florida State University, Tallahassee, FL, 1985−1987. Florida State University London Study Center, London, England, ACHIEVEMENTS • Author: Chaucer’s Chronicles (A Dog’s Story). (Amazon & Kindle). Write content for my blog. • Spearheading 300% growth in Axway’s blog readership, reaching 2.84M+ unique views and 13,323 views in a year. • I achieved SEO success with articles on Google's page one on topics like APIs, API Call, and HIP. Edited book proposals for New York Times bestselling authors. Former Director of Operations for Beauty Cares, a non-profit dedicated to combating domestic violence.