Camille De Castro

CAMILLE de CASTRO Marketing Project Manager Digital Marketing Professional PHONE: - EMAIL:-LINKEDIN: linkedin.com/in/camille-decastro1 Production & Category Management Professional Summary Dedicated strategic marketing project manager experienced in overseeing and delivering production marketing projects, from inception to completion, for global CPG brands, as well as family-owned businesses. Recognized for building rapport and staying calm in fast paced, high demand environments. Highly organized and proactive; projects are managed with a meticulous attention to detail; results are delivered with a steadfast focus on contributing to a company’s profitability and sustained success. Proficient in identifying risks, streamlining quality control process and continuously optimizing creative operations to ensure projects are completed on time and within budget. Ability to leverage customer insights throughout the product lifecycle; analyzing performance and identifying new product opportunities and product enhancements. Flexible and responsive, facilitating collaboration across departments; communicating progress and results to multiple stakeholders. Core Competencies Creative & Digital Project Management * Data & Trend Analysis * Client Relations * Innovative Promotions * Quality Control * Asset Management * Risk Containment * Cross Functional Collaboration * Project Planning & Execution * Budget Management * Stakeholder Management * Effective Communication Skills * Creative * Language Translations * Launch Execution * Process Improvement * Critical Thinking * Collaborative * Team Leadership & Support * Market Research & Testing * Learning Agility Professional Experience OLIVER Agency. New York New York Project Manager (Contract) May 2024 – June 2024 The world's first and only company to exclusively design, build, and run bespoke in-house agencies and marketing ecosystems for brands. • • • • • • • Management of project types across various brands. Monitored project progress to ensure on-time completion. Internal team and client facing support in the management of projects from start to completion. Interrogated proposed briefs, assigned responsibility, booked studio time, distributed feedback and managed project progress. Created and managed timelines and status documents for all projects. Led status meetings with various clients/brand team members. Collaborated with internal team members (Creative Studio Director) to ensure creative is correct and consistent. Monitored and incorporated feedback from the clients and/or internal team for continuous workflow improvement. adm GROUP. Stamford, Connecticut Project Manager Mar 2021 – Nov 2023 adm is a global marketing and brand execution partner providing dedicated client service teams to deliver proprietary workflow technology for some of the world’s most iconic brands, with 46 offices in 33 countries. • • • • • • • • • • Led project on the development of proprietary merchandise and e-commerce platforms for global enterprise clients. Served as central point of contact between account management, development, creative and client to ensure project remains on track, on brand, and on budget. Managed multiple online and email promotional campaigns; Analyzed and presented campaign results to all stakeholders. Facilitated communication between developers and non-technical stakeholders to ensure all parties have shared understanding. Managed relationships with clients, CTO, and developers on continuous platform enhancements to prepare for upcoming global expansions. Facilitated project/feature lifecycle; from documenting technical scope, estimating development cost, obtain budget approval and invoiced work completion. Created, managed, and communicated project timelines to internal and external stakeholders. Coordinated technological enhancements and campaign development. Solicited, reviewed and incorporated feedback from multiple stakeholders during all project phases. Assessed work and communication styles of team members to improve efficiencies in both process and communication. Camille de Castro - COMBE, INC. White Plains, New York Global Project Manager - May 2016 – Dec 2020 Combe is a privately held family-owned American personal care company with products sold in 64 countries on six continents. • • • • • • • • • Led cross-functional teams, from concept to commercialization, to launch breakthrough, patented product innovations, improvements and technologies in Men’s Gray Care, Men’s Grooming, Women’s Intimate Health, and Oral Device Care. Managed over 100 International creative projects in all product categories for media and digital channels which include TV, Radio, Print, 25 Websites, and Digital. Oversaw various online promotions working with different departments from inception to execution. Responsible for ensuring all key milestones are met on time and within budget. Created and maintained open and constant flow of communication with cross-functional team members across multiple countries and other key stakeholders to keep projects moving along and develop a tactical plan when necessary if there were risks to project completion or agreed upon timeline. Sourced and compiled translations from up to 8 languages necessary for new creative copy; also managed language adaptations of existing creative assets. Ensured all projects are following necessary protocols and are compliant across categories and regional markets. Recommended best practices and key learnings to inform future initiatives based on insights developed from program performance/ROI. Proactively monitored global production marketing projects to ensure accuracy in creative copy and assets across platforms. Led the migration of 32 websites from WordPress to Magento. Assisted the IT project manager and backend IT developer in image upload and text revisions. GANNETT COMPANY, INC., The Poughkeepsie Journal, Poughkeepsie, New York Marketing and Sales Manager Oct 2014 – May 2016 Gannett publishes USA TODAY along with hundreds of local media outlets across 43 U.S. states, and over 150 news brands. • • • • Created and implemented sales and marketing campaigns via traditional and non-traditional sales channels including, but not limited to, print ads, direct mail, email, inserts and digital marketing. Identified marketing opportunities by identifying consumer segments; defining target market, competitors' strengths and weaknesses; analyzing market trends. Met marketing and sales financial objectives by forecasting sales volumes, revenues and expenses; oversees preparation of the annual sales budget; analyzes variances; initiates corrective actions. Communicated and presented programs, results and accomplishments to senior management and local publishers. PEPSICO, Pepsi Americas Beverages, Purchase, New York Marketing Analyst, Shopper Marketing | May 2010 – Aug 2014 May 2005 – Aug 2014 Global Leader in Convenient Foods and Beverages PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries. • • • • Developed, implemented and analyzed innovative promotions for five strategic National Grocery customers, including Kroger and Safeway, that drove business results, built brands and engaged consumers. Led post-program analysis of retail programs using external measurement data and third-party feedback to measure program ROI and determine enhanced strategies for future programming. Managed designated marketing budgets totaling more than $5 million. Provided brand teams with timely actionable budget insights resulting in more targeted and efficient spend allocation decisions. Managed external agency relationship by composing detailed briefs designed to align creative deliverables with brand and customer objectives, developing and enforcing project timelines, establishing and monitoring budgets, and providing constructive feedback during creative process. Senior Promotion Services Coordinator | March 2005 – May 2010 • • • • Responsible for the logistics of integrated consumer promotions: in-store sweepstakes, online, magazine, television and radio. Developed a process for all Trade POS/coupon development and transitioned responsibility by training Sales/Field Marketing. Ensured optimal field execution of promotions with the creation of sales kits and constant communication with sales team and accounts. Executed customized marketing promotions for top accounts such as Supervalu/Albertsons, Safeway and 7-Eleven leveraging movie, music and sports partnerships. Education Towson State University | Bachelor of Science in Business Administration, Marketing Concentration