Camille Bernadette Roa

CAMILLE BERNADETTE ROA Amparo Subd. Caloocan City -- EDUCATION IMMACULADA CONCEPCION COLLEGE, BSBA. HRDM (2019 - 2023) Activities: Presentation of Operational Management and Calendar Setting SAP: Software Solutions (HR) Thesis or Feasibility Study (Pre & Final Defense)​ Dean's Lister IMMACULADA CONCEPCION COLLEGE, A.B.M. Senior High School, 2019 Activities: School Representative in Ms. Caloocan 2018 Supreme Student Council: Vice President Student Ambassador With High Honors PORTFOLIO Camille Roa | Portfolio CERTIFICATES HUBSPOT ACADEMY, SEO Certification 2025 SEO certified SEMRUSH ACADEMY, Keyword Research Certification 2024 Keyword Research with Semrush: A Step-by-Step Guide Udemy, Complete Local SEO Course 2025 Complete Local SEO Course 2025 My Business Portfolio My marketing projects throughout the years EXPERIENCE Rocky Mountain Wedding Collective (Feb 2025 - July 2025) - Freelance SEO Content Writer Canada Write and optimize SEO-driven blog posts, landing pages, and web content tailored to keyword strategy and search intent Conduct in-depth keyword research and competitor analysis using tools like SEMrush and Ahrefs to guide content planning Strategically implement keywords across titles, headers, meta descriptions, and content to improve organic search performance Collaborate with developers and designers to ensure content aligns with UX and page layout, especially for WordPress and Shopify sites Use SurferSEO and Ubersuggest to refine structure, readability, and semantic relevance in published articles Perform regular content audits to update outdated blogs, fix internal linking issues, and improve on-page SEO scores Monitor organic traffic, rankings, and CTR through Google Analytics and Google Search Console, adjusting content strategy accordingly Generate outlines, content briefs, and article drafts using AI tools like ChatGPT, Otter.ai, and Bard for faster content production Write product descriptions, email copy, and marketing messages optimized for conversions and engagement Stay current with algorithm updates and content marketing trends to ensure ongoing performance and compliance with best practices. Skills: SEO writing, content strategy, keyword research, on-page optimization, blog/article writing, conversion copywriting, AI-assisted content generation, content audit, metadata optimization, internal linking strategy, UX-aligned writing Software Utilized: WordPress, Ubersuggest, Grammarly, ChatGPT, Otter.ai, Bard, Google Docs, Google Sheets, google Workspace, Notion, Trello, Asana DIQ SEO (April 2025 - May 2025) - Freelance Technical Marketing and Automation Manager Utah, USA Design, develop, and optimize WordPress websites for visual appeal and performance Customize themes and plugins based on client requirements and SEO standards Use HTML5, CSS3, and JavaScript to style and implement front-end components Build responsive layouts with page builders like Elementor and WPBakery Optimize websites for speed, performance, and scalability Conduct SEO and performance audits using Search Atlas Document and maintain reusable code for scalability and handoff Troubleshoot site issues and improve UX based on analytics and metrics Stay current with industry trends and tools in web development and SEO Update content using OpenAI-powered prompt workflows Skills: WordPress development, theme and plugin customization, front-end development, HTML5, CSS3, JavaScript, responsive web design, page builder integration, website speed optimization, technical SEO, SEO auditing, UX/UI enhancement, performance monitoring, code documentation, AI-assisted content editing. Software Utilized: WordPress, Shopify, Elementor, WPBakery, Search Atlas, Google Analytics, Dashlane, Hubstaff, Chrome DevTools, GTmetrix, PageSpeed Insights, OpenAI (ChatGPT), VS Code, HTML Online Viewer. Utah Digital Marketing Expert (January 2025 - April 2025) - Freelance Project Manager | SEO Assistant Utah, USA I’ve been responsible for managing the flow of accounts and projects through the fulfillment team, ensuring that each task moves forward efficiently.​ I’ve kept clients informed and supported by providing consistent status updates and clear communication throughout each stage of the project.​ As I gained experience, I stepped into more of an oversight role within fulfillment, helping to guide processes and maintain quality across projects.​ I’ve also taken on special side projects independently, and we've reached our highest average position of all the keywords that have been ranking over time since 2021. From 7 to 5.94 Skills: Project management, client communication, team coordination, problem-solving, WordPress proficiency, Shopify proficiency, adaptability, workflow optimization, SEO. Software Utilized: WordPress, Shopify, Monday.com, Slack, Gmail, Google Docs, Google Sheets, Loom, Tango CleverAds (March 2023 - December 2024) SEO Associate Makati City, Philippines Write social media outreach posts on both informational and promotional topics.​ Create copies that align with project-specific guidelines. Select high-quality photos and videos that may complement the written copy. Improve click conversion rates with the strategic creation of online advertisements. Improve search result rankings with a targeted SEM and SEO strategy. Writing email marketing copy Understanding how to leverage tools like ChatGPT and Google Workspace Skills: Crafting Social Media Copies, Blog/Article Writing, SEM/PPC, Copywriting Email Marketing Software Utilized: Monday.com, GoogleAds, Google Workspace, Otter.ai, ChatGPT, Bing AI, Bard Google, Mail Chimp, Mail Meteor, Instantly.ai, Slack, Asana HeadsetAdvisor (September 2024 - February 2025) - Freelance SEO Specialist Cordova, USA Conduct keyword research to find high-intent and long-tail opportunities. Optimize meta titles, descriptions, headers, and internal links. Ensure content aligns with search intent and user experience. Perform technical SEO audits to identify and fix issues. Monitor site speed, crawl errors, and indexation problems. Analyze backlink profiles and disavow harmful links. Identify link-building opportunities through competitor analysis. Track rankings, traffic trends, and conversions using analytics tools. Test and refine SEO strategies based on data insights. Stay updated on Google algorithm changes and SEO trends. Collaborate with writers, developers, and marketing teams. Optimize images, structured data, and schema markup. Ensure mobile-friendliness and improve core web vitals. Continuously adapt and refine strategies for better results. Skills: Keyword research, On-page SEO, Technical SEO, Content optimization, Link building, Backlink analysis, Data analysis, Google Analytics, Google Search Console, Competitor research, SEO audits, Site speed optimization, Schema markup Software Utilized: Google Analytics, Google Search Console, SEMrush, Ahrefs, Surfer SEO, PageSpeed Insights, Ubersuggest, Keyword Planner, Grammarly, Google Sheets, Google Docs, Microsoft Excel, ChatGPT Plantscape Inc (January 2024 - August 2024) - Freelance​ Marketing Assistant Minneapolis, USA I write informational blog content with SEO best practices. Indexing blogs in the Google Search Console. Track page performance in Google Analytics. Create optimized content and upload it to WordPress Keyword Research using SEMrush Fix missing alt text to images using SEMrush and Ahrefs Create Schema Markup using Harpa x LTD. Create columns to track ad performance and budget, and conduct keyword research for SEM using Google Ads ​ Skills: SEO, Copywriting, Technical SEO, On Page and Off Page SEO, Web Scraping​ Software Utilized: Google Analytics, Google Search Console, SEMrush, Hubspot, Wordpress, Ahrefs, Schema.org, SuferSEO, Harpa x LTD, Lead Rocks, Clay, Apollo.io, LinkedIn Sales Navigator, Google Workspace, Trello, Google Ads. Forceget Digital Freight Forwarder (Nov 2023 - Feb 2024) - Freelance SEO Copywriter Istanbul, Turkey On-page SEO copywriting Off-page SEO copywriting Write information blog posts Write informational glossaries Link building by writing guest blogs Skills: On-Page SEO, Search Engine Optimization (SEO), Link Building and SEO Copywriting Software Utilized: Wordpress, Google Workspace, Otter.ai, Whatsapp AgencyBox (Sept 2023 - March 2024) - Freelance Email Copywriter Henderson, Nevada, United States Write informative articles/blogs Write email sequences Use Slack as the team main source of communication Skills: Email Strategy, Search Engine Optimization (SEO), Copywriting, Email Marketing Software Utilized: Monday.com, GoogleAds, Google Workspace, Otter.ai, ChatGPT, Bing AI, Bard Google, Mail Chimp, Mail Meteor, Instantly.ai, Slack, Asana Amarra Sara (August 2022 - March 2023) E-commerce Assistant on Shopify Singapore Uploading products manually on Shopify Making SKU’s for inventory Run their online stores successfully and scale up their operations Skills: Product Uploading to Shopify, File Management, Operations Software Utilized: Shopify, Google Workspace VS Pro Team (January 2020 - January 2022) SEO Assistant La Union City, Philippines Assist in comprehensive technical SEO audits and ongoing website maintenance through Screaming Frog Assist in writing informational blog content following SEO best practices. Help index blogs in the Google Search Console. Support tracking page performance using Google Analytics. Aid in creating and uploading optimized content to WordPress. Conduct keyword research with SEMrush. Assist in fixing missing alt text on images using SEMrush and Ahrefs. Help create Schema Markup​ Conducted comprehensive link-building campaigns to improve website authority and search engine rankings. Identified and analyzed potential link opportunities through competitor analysis and backlink audits using tools like Ahrefs and SEMrush. Developed relationships with industry influencers and bloggers to secure high-quality backlinks. Created and distributed compelling content and guest posts to earn organic backlinks.​ ​ Skills: Technical SEO, On-page SEO, Off-page SEO, Content Writing, Link-building​ Software Utilized: Screaming Frog, Google Search Console, Google Analytics, WordPress, SEMrush, Ahrefs, Google Workspace PERSONAL Red Cross Volunteer, The Feast church retreat Volunteer, and an advocate for breast cancer patients. Age: 25 REFERENCE DAN SANTOS - Backend Engineer