Camila Ramírez
Digital Marketing
Phone:
-
Address:
227 El Narges, Fifth Settlement
New Cairo, Cairo
Email:
-
Passionate and highly motivated publicist with excellent teamwork skills combined with the discipline to work extremely well on my own if
required. I am an outgoing individual who is eager to be challenged. I am incredibly determined, self-motivated and self-disciplined.
Looking forward to using and further develop my analytical skills and knowledge in a practical and fast-paced environment.
EXPERIENCE
GetYourGuide
December 2018 - May 2019
Social Media Specialist
- Supporting and guiding customers through their travel journey, working one-on-one with them to ensure that they love where they're going
- Handle and follow up the app reviews in Google Play & App store
- Resolve and engage with customers inquiries through the different social media platforms (Facebook, Instagram, and Twitter)
- Escalate customer feedback suggestions and complaints to improve the customer experience and build customer loyalty
- Assist other departments in ensuring seamless customer experience, from before booking to beyond the end of the trip
Sony Music Entertainment Chile
November 2017 - October 2018 (1 year)
Digital Marketing Coordinator
- Develop and implement campaign strategies, establishing and reaching objectives and KPIs to generate, grow, and connect with
fans/audiences.
- Keep & build strong communication with key stakeholders (Spotify, Shazam, Musical.ly, etc).
- Work hand in hand with the marketing team to guarantee maximum optimization on campaigns and artist strategy.
- Produce digital marketing plans, reports, and presentations that facilitate the achievement of results.
- Develop and execute email marketing campaigns, including database upkeep and newsletters deployment. Grow and maintain artists’ fan
databases.
- Execute marketing actions with new technologies and partners.
- Design and execute contesting for exposure and audience growth and capture, using digital tools and partnerships.
- Assist in the creation of content strategies, editorial calendars, and publishing schedules.
- Identify and research high impact content types to drive maximum reach and engagement for artists campaigns.
- Develop and execute plans to highlight and stimulate user-generated content.
- Manage ongoing quality assurance of artists’ online presences.
- Negotiate, allocate and manage the Digital Marketing monthly budget.
- Assist with other ad-hoc duties and special projects when required.
Sony Music Entertainment Chile
April 2015 - October 2017 (2 years 7
months)
International Product Manager
- Create, develop, and execute marketing strategies, and overall project management to the assigned projects.
- Research and evaluate customer needs, industry landscape, and market trends.
- Identify and analyze new and innovative exposure and revenue generating opportunities for assigned artists.
- Manage and arrange artists promotional visits to the country: press agenda, visas, hotel, transportation, etc.
- Negotiate, allocate and manage project budgets.
- Oversee and lead the campaign planning & strategy, product rollout, content creation, photo/video shoots, creative assets, and more.
- Collaborate with all label departments including release planning, sales, radio promotion, and business development to align efforts and
maximize results.
- Work closely with the Communications Agency to research and coordinate press opportunities.
- Work closely with the Digital Marketing team on the planning and execution of online marketing plans and strategies. Assigned projects: All
English-speaking artists, such as: Camila Cabello, One Direction, ZAYN, Harry Styles, Justin Timberlake, Martin Garrix, The Chainsmokers,
Arcade Fire and many more!
Sony Music Entertainment Chile
August 2014 - July 2015 (1 year)
Digital Marketing
- Content management and interaction with fans and followers on Sony Music Chile social media
- Creation of relevant, original, high-quality content for a diverse range of genres and artists
- Constant monitoring of fan interactions: listen and respond to users embodying the Sony Music identity
- Plan and take into action strategy in order to grow and engage with the community
- Analyze key metrics and tweak strategy as needed
- Monitoring all social media activities, producing reports on social media efforts and interpretation of the results
- Research direct competition and industry’s best practices
WineClr
March 2013 - August 2014 (1 year 6
months)
Community Manager
- Establish the communication strategy for the mobile application: WineClr, both for Chile and New Zealand.
- Manage the social media platforms of the app and create content in the appropriate languages.
- Create monthly social media reports.
- Teamwork with a graphic designer.
Simple Chile
January 2013 - March 2013 (3 months)
Community Manager
- Community Manager Internship in the digital department of Simple Chile agency.
- Management of two main accounts: @MamaFansTucapel and @LápizLópezChile social media accounts.
- Content creation and monthly reports/statistics.
EDUCATION
Universidad Mayor
2014 - 2015
University Degree in Advertising
Duoc UC
Bachelor's Degree in Advertising
SKILLS
Teamwork, Communication, Copywriting, Creativity, Adaptability, Decision Making, Ability to Work Under Pressure
LANGUAGES
Spanish (Native), English (Full professional proficiency), German (A1)
2009 - 2012
