Camila Kwong
Paid Media
Strategist
Hobbies: My dog, hockey,
music, photography, travel
How to reach me:
Email:-Linkedin:
@camilakwong
Website:
http://camilakwong.com/
Personal Profile
Facebook, Google,
Amazon, LinkedIn, Bing
Reddit, Twitter Quora Ads,
& Analytics growth
marketer with 7+ years of
experience in building and
managing campaigns with
over $1 million USD
monthly ad spend.
Skills & Platforms
Paid Search & Social, Google
Analytics,, Media Buying,
Strategic Planning, Creative & LP
Direction, Hubspot, Amplitude,
Chartio, Airtable, Asana, Notion,
Google Ads Editor
Languages
English - Native
Cantonese - Intermediate Speaking
French - Reading only
Educational Training
John Molson School of
Business (JMSB)
Bachelor's of Commerce in
Marketing
Attended from-
ADMA
Diploma in Digital Marketing
Attended from November May 2013
Career Summary
Career Summary
Freelance Paid Media
Strategist
Senior Ad Ops/Account &
PPC Manager
Mar 2021 to Present
Gunggo - Jul 2014 to Jun 2017
Consult, create, and optimize
ecommerce, Saas and lead gen
clients through Facebook,
Google, LinkedIn, Bing, Amazon,
Reddit, Twitter & Quora Ads
Currently working on ad
budgets of $1million+
USD/month
Paid Media Manager
Format.com - Aug 2021 to Feb 2022
Created, strategized &
optimized all paid media
channels for Format.com, a
Canadian company
Worked on ad budgets of
$100K USD/month
Paid Media Manager
Ascenial - Apr 2021 to Jul 2021
Strategized and optimized on
Facebook, Google and Amazon
Ads for 7-figure ecommerce
and service brands
Worked on ad budgets of $1
Million USD/month
Created paid media audits for
potential clients
Created SOP processes for
efficient business and client
operations
Growth Marketing Manager
Galactic Fed - Nov 2019 to May 2021
Strategized, created, optimized
Facebook, Google, LinkedIn,
Twitter & Reddit Ads for many
different types of companies
and industries, all over the
world
Managed ad budgets of $50K
USD/month
Deep expertise in eCommerce
and Lead Gen (B2B & B2C)
Worked with sensitive topics
such as cannabis, politics,
credit cards, health
Knowledge in conversion
tracking and Analytics
Managed a team of ad
specialists
Set up online advertising
campaigns through RTB &
Programmatic for hundreds of
advertisers with average
monthly budgets of $100K for
each client
Created, operated, optimized
and reported on campaigns
using the Gunggo Co Ltd ad
serving system that generated
ad revenues of over $1 million
monthly
Established and fostered
relationships with 100+
advertisers worldwide
Created and headed the PPC
Department
Strategized and executed
Google and FB Ads campaigns
totaling in ad spend of over
$20K/month
Freelance Social Media &
SEO Specialist
Boss Digital - Sep 2012 to May
2018
Created Google and Facebook
Ads campaigns for various
clients with average of $10K
monthly ad spend
Wrote social media content for
clients to post daily on
Facebook, Twitter & LinkedIn
Researched SEO keywords for
clients in different industries
Created briefs for writers using
researched keywords for SEO
articles
Coordinated a team of 4 to
write 10 SEO articles each
week
Online Marketing Executive
WBX.com - Nov 2011 - Apr 2014
Managed and coordinated the
planning, production,
implementation, and reporting
of online marketing campaigns
Researched and supported
planning and implementation of
media buying opportunities
Managed the email marketing
schedule and designed the
monthly email template
Supporting role for affiliate
marketing and management
activities
