Cameron Marie Needham
Motivated marketing, IT, and operations professional with technical, creative, analytical, and leadership skill
sets. I am a hardworking, self-starter, who is reliable, a creative thinker, a problem solver, detail-oriented, fun,
energetic, always eager to learn new things, and have a solutions-driven mindset. I enjoy wearing multiple hats
and taking on challenges.
Project Management
Email Marketing
CRM/Database Administration
QA/UAT & A/B Testing
Content Management
Technical Writing
SEO & SEM
Digital Marketing
Marketing Automation
CMS/Web Design/Development
SQL
Campaign Strategy
User Interface (UI) Design
Analytics
Business/Systems Analysis
Graphic/Layout Design
Social Media Marketing
User Experience (UX) Design
Process Improvement Implementations
E-commerce Administration
Project Plans and Scope
WORK HISTORY
Freelance Marketer/Project Manager – Freelance (Remote)
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Tempe, AZ
12/2017 – 06/2018
Administrator for the MS Dynamics CRM and KORE ProSports CRM Plug-In.
Analyze existing sales and marketing platforms for improvement opportunities.
Implement new sales and marketing automation system to streamline processes and procedures.
Create requirements documentation to improve and customize the CRM system.
Work with IT on a variety of vendor needs to integrate the various systems.
Manage projects and tasks.
Liaison between internal departments and the KORE ProSports software company.
Query the SQL database to validate customer data as well as create reports.
Business/Marketing Consultant (Remote) – Credit Rent Boost
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06/2018 – Present
Manage various projects for technical and marketing tasks
Help small businesses with various marketing needs: social media content, email marketing (build and
automation), website updates, e-commerce administration, system consulting and implementation.
Analyze business needs and concerns to recommend best possible solutions to meet the current need as
well as future wants.
CRM Manager – Arizona Cardinals Football Club
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Phoenix, AZ
Phoenix, AZ
10/2016 – 12/2017
Perform business analysis to gather requirements and system specifications for marketing and business
strategy.
Responsible for creative design for prominent website with e-commerce integration as well as a social
media strategy.
Research a variety of tools and platforms for process and marketing automation usage.
Design and template email campaigns and report on statuses (open rate, click-through rate, etc.).
Report on analytics for process improvement and user experience (UX) testing of site and systems.
Improve page content, keyword relevancy, and branding to achieve search engine optimization (SEO)
goals.
Increase customer engagement through social media and web content with consistent tone.
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Manage and administer content, creative assets, and marketing calendar to post updated content to
coincide with new product and service releases.
Create effective messaging using language, graphics, and marketing collateral.
Develop and implemented campaigns for email, online advertising, and search engines.
Wrote professional business correspondence and produced reports detailing updates.
Support Owner with daily operational functions.
Marketing Project Manager – Quantum Wellness Botanical Institute
Scottsdale, AZ
11/2016 – 08/2017
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Design and configured new company e-commerce site and customized layout and product page content
using HTML and CSS as well as implemented user experience (UX) best practices.
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Develop and implement campaigns for email, online advertising, search engines blog, and direct mail.
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Utilize project management tools to manage a variety of marketing projects, timelines, plans, statuses,
and lead team resources.
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Directed and coordinated marketing activities and policies to promote products and services.
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Built corporate brands by designing cohesive looks between elements such as logos and letterheads.
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Give creative direction for new product landing pages, blog posts, and lead magnets.
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Perform A/B and multi-variation testing on campaigns to improve campaign statistics.
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Increase customer engagement through social media and created content with consistent look and
tone.
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Improve page content, keyword relevancy, and branding to achieve search engine optimization (SEO)
goals.
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Devise email strategies, including segmenting, email autoresponders, and drip campaigns.
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Contribute ideas to improve development, strategic planning, and business operations.
Marketing Specialist/Project Manager – Home Brands Group/Re-Bath Tempe, AZ
01/2016 – 10/2016
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Manage and develop the creation and design of the new responsive corporate site and 90 franchisee
websites.
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Manage and delegate creative requests from 130 franchises as well as internal departments.
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Create user guides and training videos for new CMS platform as well as the Sales and Marketing
Resource e-commerce portal.
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Lead design and development of marketing materials and sales resource tools for the e-commerce
portal project and franchisee website platform.
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Create and monitor email marketing campaigns and analytics.
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Development and administration of marketing, inventory, project/task management, and other
database applications using QuickBase.
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Manage brand standards for all marketing collateral and oversee consistent application.
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Write engaging and successful marketing, advertising and website copy.
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Communicate marketing teams' plans and accomplishments to verify alignment with senior
management objectives.
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Coordinate trade shows, media buying and planning, sales promotions and direct mail campaigns.
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Manage project deadlines, monitored milestones through to completion stage.
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Liaison for the service provider program between Re-Bath and Home Depot.
Marketing Coordinator/Project Manager – Hunter Contracting Co.
Gilbert, AZ
11/2014 – 01/2016
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Develop and implement campaigns for email, online advertising, search engines, and direct mail.
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Manage, design, and develop new company website utilizing CMS, HTML, and CSS.
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Development and administration of marketing, proposal, and building information modeling (BIM)
databases.
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Review and analyze blueprints for designing graphics using Sketchup and LumentRT for proposals, social
media, email newsletters, lead magnets, project documentation, and spec sheets.
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Write copy that maintains compliance with corporate and legal guidelines.
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Manage, create, and organize content and creative assets for various marketing channels.
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Plan and coordinate events, including trade shows, annual charity golf tournament, and vendor fairs for
clients and partners to attend.
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Develop and implement social media calendar to enhance the presence for Hunter Contracting on
Facebook and LinkedIn.
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Proofread marketing documentation and proposals to check for spelling, grammar and inaccurate facts.
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Convey noteworthy information about project successes and product updates to stakeholders and
upper management.
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Draft engaging, accurate and effective press releases.
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Monitor creative and promotional product requests from internal teams for various events and business
development efforts.
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Cultivate and manage relationships with key clients, vendors and community partners.
Technical Analyst (Remote) – Anderson Direct & Digit
Poway, CA
06/2013 – 11/2014
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Freelance/independent contractor for Anderson from May 2014 until November 2014
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Analyze web-based projects for user experiences based on various target audiences and segment
requirements from clients.
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Create requirements documentation and application user manuals.
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Utilize project management tools to update the team on project statuses, plans, and timelines.
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Participate in project reviews: gather stakeholder requirements and assign tasks for project completion.
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Create reports and query database using SQL for data-driven testing.
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Perform system analysis, testing, implementation checks, and user support for platform transitions.
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Support system developers by creating system models, diagrams, and chart.
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Gather requirements and perform gap analysis through design workshops with users.
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Write protocols, qualification documents, test plans and test reports for quality assurance purposes.
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Continually improve methods and standard operating procedures for processes, success measurements,
document and workflow techniques.
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Collaborate successfully with cross-functional development teams to design and develop new features
or fix existing issues.
Senior IT Analyst – UnitedHealth Group
San Diego, CA
08/2011 – 11/2012
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Create requirements documentation for new features to improve functionality based on current
business operations and analysis of future business needs in EHR systems.
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Provide continued maintenance and development of bug fixes and patch sets for existing application
and upgrades.
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Provide documentation on start-up, shut down and first level troubleshooting of processes to help
client's staff.
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Collaborate with clients from concept through final delivery of product or service.
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Develop user and data flow charts and diagrams to include in project presentations and requirements
documents.
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Design strategic plan for component development practices to support future projects.
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Propose technical solutions for new functional designs and suggest options for performance
improvements.
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Direct offsite training for business users to maximize productivity.
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Document business processes and analyze procedures to make sure they will meet changing business
needs and align with future requirements.
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Research and resolve issues regarding the integrity of data flow into databases.
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Manage testing cycles, including test plan creation, development of test cases and coordination of
quality assurance (QA) and user acceptance testing (UAT).
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Create project and progress database to enter and track test cases and bugs/defects.
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Assign tasks to associates, staff projects, track progress and updated managers, partners and clients as
needed.
Owner/Marketing Consultant (Remote) – Meeker Ink
Mesa, AZ
01/2006 – 04/2014
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Create client websites and web/database applications.
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Help clients plan their marketing campaign strategies and content calendars.
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Consult clients on a variety of CRM and marketing platforms based on their business needs.
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Manage, create, and organize content and creative assets for all marketing channels.
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Utilize project management tools to update clients on project statuses, plans, and timelines.
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Audio and video editing for communications and presentations for clients.
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Perform initial client assessment and analysis to begin research process.
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Coordinate and participate in promotional activities and trade shows.
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Plan and launch innovative, creative and effective communications campaigns.
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Build and maintain professional relationships to develop new business opportunities.
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Create effective messaging using consistent tone, graphics, and marketing collateral.
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Create high-quality marketing strategy documentation, including product marketing briefs, FAQs and
project requirements documents.
Lead Business/QA Analyst – Go Daddy, Inc.
Tempe, AZ
09/2008 – 08/2011
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Manage and administered team collaboration tools to organize project plans and track progress.
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Create use cases and user stories to define the needs and best solution(s) for the customer/end user.
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Verify completion of product updates and new feature launches by creating and implementing several
system analysis checklists and worksheets for sign-off.
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Identify process inefficiencies through gap analysis.
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Manage testing cycles, including test plan creation, development of scripts, and testing progress
reporting.
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Assign tasks to associates, staffed projects, track progress and update managers, partners, and clients as
necessary.
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Document business processes and analyzed procedures to make sure they will meet changing business
needs.
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Member of Product Sponsorship Team - perform competitor research and business analysis exercises,
brainstorm ideas and determine target audience as well as possible collateral and requirements
documentation for new products and projects.
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Member of the Communications Group - create the monthly internal email newsletters.
EDUCATION
On-going professional development - Udemy.com
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On-going professional development in Business, Marketing, Information Technology, Operations, Project
Management, and Graphic Design
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2018 Coursework completed in Digital Marketing, Dynamics CRM, and Business Requirements
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2017 Coursework completed in Email Marketing, Social Media Marketing, and Project Management
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2016 Coursework completed in Interior Design, Web Design, Databases, and Graphic Design
Certificate of Completion – San Diego State University (Online)
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Database Development
Intermediate SQL
11/2011 – 01/2012
01/2012 – 02/2012
SOFTWARE/TECHNOLOGY KNOWLEDGE
WordPress
MS Dynamics CRM
Zapier
MailChimp
Volusion
Microsoft Office Suite
Adobe Illustrator
Hootsuite
QuickBase
FormStack
JIRA
ActiveCollab
DotNetNuke (DNN)
Yoast SEO
LeadPages
Canva
Infusionsoft
Zoom
Adobe Campaign
SmartSheet
Adobe Premier Pro
Wix
HTML
HubSpot
Marketo
Eloqua
Constant Contact
Google Analytics
Adobe InDesign
Adobe Captivate
Facebook Ads Manager
1AutomationWiz
JotForms
AceProject
Slack
Drupal
GetResponse
HotJar
Optimizely
Asana
GoToMeeting
WooCommerce
WebMerge
Adobe XD
Zoho CRM/Marketing
CSS
SalesForce
3DCart
ExactTarget (SF)
1ShoppingCart
Google Adwords
Adobe Photoshop
Adobe Acrobat Pro
Klipfolio
SQL Server Management Studio
Trello
BaseCamp
Joomla
DIVI Builder
Wistia
Zendesk
Google Docs & Sheets
Podio
Shopify
DocuSign
Adobe After Effects
Adobe InCopy
Marketing 360
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