Cameron Mark Forrester-
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Profile
Masterful storyteller. Multiple award winning Creative and Marketing Director experienced in
mentoring and leading creative teams, marketing and sponsorship. Impactful and solid experience
developing and aligning creative, marketing and media strategies across multiple platforms, with a
hands on approach.
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Producer
February 2021 – Present
Video Producer & Editor create innovative, engaging and memorable video assets, ensuring on
brand and meeting marketing requirements generating video content for clients and own branded
social platforms production of long and short form assets for multi-platform campaigns
Achievements include:
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Create and develop multimedia (audio/video) content for customer and Brand stories,
internal company announcement videos, external promotional social videos, product
marketing videos, recruiting videos, corporate training and other enterprise-wide projects
Script, storyboard, budget, allocate resources, set deadlines and select optimal forms of
media for projects
Work independently, as well as part of a team, to establish project deliverables
Collaborate closely with internal / external clients and stakeholders to help facilitate the
creation of multimedia content
Plan video shoots; scout, select and reserve shoot locations
Woolworths is Australia’s largest supermarket chain. Operating 995 stores across Australia.
Social and Content Planner
February 2020 – December 2020
Social and Content Planner develops digital and social content strategies to deliver against
business priorities. Working with internal and external stakeholders led the development of content
plans and end-to-end content strategy to support the company calendar of events. Managing,
planning and production of multi-channel content. Ensuring legal compliance and safety of content.
Working closely with marketing teams to ensure content is promoted, repurposed and shared with
key audiences across digital, social media, paid media, offline and print.
Achievements include:
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Developed and lead digital, multimedia and social content marketing strategies on
campaigns including Mother’s Day, Father’s Day, Halloween and Christmas.
Mother’s Day Virtual Cards and Recipes had a reach of over 2.875 million and Cook with
Mum over 2.063 million. The campaign was one of the highest performing despite Covid19.
Delivered all campaigns on time and on budget that exceeded all KPIs.
Ensured these campaigns are tightly curated and cohesive across all channels and
platforms.
1021 Creative is a creative marketing agency specialising in online media curation, social media
marketing and creative product development. Formed in 2014, 1021 Creative works with major online
media brands such as Google and Apple to help develop their strategic marketing goals.
Content Analyst
November 2018 – November 2020
As Content Analyst I provided editorial services including evaluating and classifying streaming
content to ensure relevant recommendations according to genre, theme and similarity in addition to
algorithmic suggestions.
Achievements include:
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Analysed tens of thousands of streaming content titles for leading global providers.
Foxtel Arts is dedicated to arts, artists and a diverse heritage of creative expression.
Max, CMC and [V] Hits are Australia's music TV channels on Foxtel.
Arena is the premiere general entertainment channel of fashion, beauty and gossip.
Creative Director
January 2017 – October 2019
Creative Director creates and executes all marketing campaigns and mentors the creative team
(promo, digital and social), external agencies and suppliers to meet sales targets and ensure brand
alignment. Analyses and reports on campaign performance. Curates and executes TV interstitials,
Long form programs, TVC’s, radio, print, outdoor, digital and social media to drive an increase in
viewership.
Achievements include:
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Developed and produced the Promax USA Bronze award winning Post Yes Marriage
Equality campaign for [V] Hits that was played across all Foxtel channels and delivered
across a range of social channels.
Created and executed the Greatest Songs of all Time campaign for Max which saw the
highest reach for the channel in 2018.
Produced and edited long form content for music channels including INXS, CMC Songs
and Stories and Tina Arena Mother’s Day special.
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Created the annual Sales Reels for the arts, music and Arena Channels for use by
Marketing
Presto was a joint venture between Foxtel and Channel 7 and was Australia’s 1st online streaming
service offering thousands of Movies and TV shows on demand.
Creative Director
May 2016 – December 2016
Creative Director creates and produces multi channel marketing campaigns while also managing
the creative teams (on air, digital and social), external publicity and marketing agencies and
stakeholders to meet sales targets while ensuring brand alignment. Lead digital transformation of
Foxtel Movie and General Entertainment Channels to a streaming platform. Develops digital and
mobile app UI/UX as well as promotional sales and pricing strategies.
Achievements include:
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Increased subscriber base from 130,000 to 750,000 in a six month period. Exceeded
marketing management and sales KPIs by leading the creative direction across all
platforms and improving relationships with agencies, stakeholders and suppliers.
Reduced overall expenditure by bringing all creative in-house by streamlining business
processes across TV, radio, print, outdoor, digital and social media. Directed voiceover and
on air talent, managed promos, graphics and audio suites.
Foxtel is Australia’s leading pay TV company and streaming service with over 2.8 million
subscribers.
Creative Director – Multi Platforms
November 2008 –May 2016
Creative Director develops and implements compelling and results driven campaigns across all
marketing channels. Responsible for recruitment, training and development as well as managing
internal and external stakeholders, agencies and contractors. Defines brand guidelines and
ensures brand cohesion across all platforms. Manages Content Management System to ensure
consistent customer experience. Manages ticketing CRM for sales, season passes and
subscriptions. Develops promotional sales and pricing strategies. Launch new products and
devices. Manages release calendars for new release and library titles. Classifies content, oversees
financial management and achieves sales and viewership KPIs. Analyses and reports on
campaign performance.
Achievements include:
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• Developed and implemented new policies reducing production costs by $400,000 by
identifying duplication and creating more efficient internal and external resourcing and
business processes. Subsequently other departments and teams adopted the same
procedures making further expenditure savings across the company.
• Developed multi platform marketing strategies for the launch of new products and devices.
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Lead and mentored creative teams, winning seven ProMax Australia Awards and two
ProMax USA Awards for Global Excellence for ‘In-House Rebrand’ enabling greater skills
for the team and the highest viewer satisfaction across any Foxtel service.
Directed multiple rebrands on several services resulting in an increase of sales on all
platforms, greater brand awareness, delivered under budget and on time by in house
creative teams.
Successfully converted 30% of traditional customers from linear to video on demand on
Foxtel Store by creating a compelling transition campaign.
Planned, shot and edited Main Event’s biggest Pay Per View title to date ‘Andre Rieu Live’
resulting in Main Event’s most successful year.
Launched Foxtel Anytime, delivering aligned TV, radio, print, digital and social media
campaign increasing downloads form 1,000 a week at launch to over three million a week
within six months.
Increased brand recognition of Presto from 4% to 40% within a six month period. Created
successful rebrand campaign that included redeveloped product.
Customer satisfaction increase by managing CRM, overseeing subscription queries,
competitions and customer complaints.
Led Presto’s most successful Unbelievable campaign across all platforms and integrated
TV shows into Presto with Channel 7, internal and external agencies.
Increased subscriber base across multiple platforms constantly exceeding marketing and
sales KPIs by project managing the creative direction across all platforms.
Successful integration of new creative teams during Foxtel takeover of Showtime and
launching new Foxtel movie channels aligning new team with brand guidelines and KPIs
resulting in a more skilled and diverse team achieving stronger results.
Managed sponsorship of Flickerfest 2011 and Sydney Film Festival 2014 achieving greater
brand awareness and sales for both Presto and Foxtel Store.
Sydney Film Festival is one of the World’s oldest running film festival, screening over 190 films in
12 days in June with over 200,000 attendees.
Contractor, Promotions Producer
2014 Season
Achievements include:
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Produced the 2014 season trailer in consultation with the Marketing Manager to create an
engaging campaign, resulting in a 30% increase in ticket sales year on year and increase of
social media from 8,000 the year prior to 95,000
Managed Sponsorship deals with Presto.
Foxtel’s Pay Per view services include Movies, TV shows, Boxing, Concerts, Special Events and
has over 1.5 million sales per month.
Senior Promotions Producer
April 2007 – October 2008
Senior Promo Producer creates and executes engaging campaigns across all platforms around
new release movie titles and special pay per view events to achieve sales targets. Mentors
creative team.
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Developed and implemented compelling promos, marketing reels and long form interstitials
that achieved the highest selling movies and sponsorships on Foxtel Box Office.
Created seasonal campaigns for Foxtel Box Office including the creation of the Dark Knight
and Heroes campaigns. Resulting in an increase in sales by 20%.
Launched Australia’s first HD Video on Demand Service.
FOX8 is Australia’s most watched subscription channel with over 2 million viewers a week.
Lead Producer
November 1999 – April 2007
Lead Producer creates and executes marketing campaigns of FOX8 shows including promos,
stunts, live shoots and special events.
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Developed on and off air creative including TV promos, print, radio, digital and bus wrap for
Rockstar FOX8’s highest rating show in 2007, winning an ASTRA Award 2007: Best Off Air
Program Promotion for Rockstar: It’s Gonna Be Big campaign.
Launched Season One of Australian Next Top Model, FOX8’s highest rating show in 2005
winning ProMax BDA Award 2005.
Produced event reels for 2004 and 2005 DIVA Awards Sydney.
Planned, shot and produced promos and sales reels for FOX8’s highest rating shows
including An Evening with Marcia Hines, Buffy Interstitials, Headstart and Rockstar.
Various channels available on Foxtel, producers work on multiple channels.
Junior Promotions Producer
1997 – November 1999
Achievements include:
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Produced promos, various shoots, image spots, sales reels and interstitials for FOX8, FX,
Fox Kids, Fox classics, FX, Main Event Pay Per View and World Movies.
Technology
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AVID (advanced)
Marquee (Avid Motion Graphics)
Final Cut Pro
Premiere Pro
Protools
Adobe Creative Cloud including Adobe Experience Manager (CMS)
Facebook Business Manager, Hootsuite, Mailchimp
Showreels
https://www.Vimeo.com/cameronforrester
https://www.linkedin.com/in/cameronmarkforrester
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