Cameron Borrett

Cameron Borrett Product leader- - Berlin/Flexible Dynamic and innovative Product Leader with strong experience in green-tech, fin-tech, e-commerce, and ad-tech. Proven expertise in leading product development, driving success, and managing crossfunctional teams. I thrive at bringing Ideas to life, and making products people love. Experience Contract | Product Strategy Aug 2023 - Current InnoEnergy - Defined training and certification strategy to meet government grants and gain new clients contracts across the battery, solar and hydrogen value chain. Stepz - Developed a digital self-guiding tour platform in 2 months, securing 130 IBM customers, within the first month of launch, and now added to Zalando product catalogue. ArtyMrFox - Built an online photography marketplace. Connecting local artists, with customers and local print shops. Consulting with small businesses on problem identification and strategy formulation. Cloover Sustainability | Co-founder & CPO Oct 2022 - July 2023 Built the product and drove the business from Ideation through to fully automated user & partner onboarding flow securing 11 partnerships and over 50 paying customers. Led and managed all things product and technical (website, UX, MVP, CRM, Marketing, etc.), continuously iterating MVP to find Product-Market Fit. Succesfully ran online marketing ads, gaining CTR of over 8% and driving 20% increase in customer aquisition Led networking and investments efforts, to later gain 7M pre-seed investment, and 105M series A Klarna | Senior Product Manager | Content Generation & Advertising Platform Oct 2021 - Oct 2022 Implemented a feature for detecting and flagging ‘new arrival’ content, streamlining content management. Created an adaptive bitrate streaming video player for Klarna's first sponsored video ads, later optimizing streaming costs by 70%. Developed a generic banner supporting all ad types, reducing development time by 60%. Expanded ad placements from 2 to 6, generating over 200M weekly impressions and increasing sponsored revenue by 30%. GroupM Data & Technologies | Product Manager | Media Planner, Datalab Dec 2018 - Oct 2021 Expedited the MVP launch for an audience builder and planning tool within one quarter, whilst maintaining the legacy product. Improved data model accuracy by over 60% through collaboration with Data Scientists, preparing for the shift away from cookies. Revitalized a struggling product, increasing job success by 18% and user adoption by 52% within 6 months. Ridge & Partners and BSE3D | Mechanical Design Engineer Aug 2014 - Dec 2018 Managed a multidisciplinary team of 5, overseeing building services projects worth over £100M from inception to completion. Conducted detailed design specifications and utilized building monitoring technologies to improve energy center efficiency. Key Responsibilities Lead capital raising efforts with Angels and VCs, and established scalable processes and principles for the company. Manage team costs, budget and resourcing, Set clear vision and missions for the company/product Set SMART KPI’s for the company/product, that align with the companies mission & vision Own a clear roadmap and backlog, ensuring full transparency to all stakeholders. Monitor of user behaviour, market trends, and user tests to validate and spark new ideas. Manage multiple cross-functioning and cross-boarder teams, ensuring efficient processes, lean methodologies and coordinated development. Pitched and won, many large scale construction projects. Leading the Mech and Elec Engineer works throughout the project. Education Airdev - Certified no-code full-stack developer. 2023 Scrum Alliance - Certified Scrum Product Owner (CSPO) course. 2019 Udemy - Product Management online training course. 2018 University of Nottingham | Architectural Engineering | BEng 2.1 Hons 2009 - 2014 Dissertation: ‘The integration and performance of photovoltaic PV panels in the design of large supermarkets to help reach government carbon emission reduction targets’ Hard Skills Full-stack, no-code development (Bubble) Automation tools (Zapier) CRM & Project Management tools UX Design tools (Canva, Figma...) Data Analysis tools (Looker, Tableau, BQ...) Digital Marketing, SEO, Brand PM tools (Jira, Monday, Trello...) Soft Skills Personable and powerful motivator Candid and transparent communicator Excellent problem solver who loves to learn Catalyst for innovation Keen eye for detail Critical and analytical thinker Do’er - I get stuff done. Efficiently Extra Curricular Organized corporate volunteering days for over 100 GroupM Data and Technology employees. Active in hiking, yoga, cycling, skiing, tennis, padel, squash, and table tennis. Creative pursuits in photography, guitar, sketching, painting, and DIY home projects. Board games, puzzles, reading, and entrepreneurial ventures.