Caleb Omos

CALEB OMOS OSAZIE Email Marketing & Lead Generation Specialist | Marketing Automation | B2B & E-commerce Client Acquisition PROFESSIONAL SUMMARY Results-driven Email Marketing and Lead Generation Specialist with hands-on experience building full-funnel outreach systems that attract, nurture, and convert prospects into clients. Skilled in cold email strategy, B2B prospecting, prospect qualification, and automated drip sequences designed to generate consistent interest replies and move leads through the pipeline. HubSpot certified with deep proficiency in Mailchimp, MailerLite, Brevo, and Klaviyo. Backed by a strong foundation in data analytics, CRM management, audience segmentation, and workflow automation, combining creative copywriting with a data-first approach to deliver measurable lead generation and revenue outcomes. CORE SKILLS & COMPETENCIES Lead Generation & Cold Outreach: B2B prospecting, cold email campaigns, prospect research, market identification, ICP development, interest reply generation, sales pipeline building Email Marketing: Campaign strategy, welcome sequences, abandoned cart funnels, drip campaigns, lead nurturing, A/B testing, audience segmentation, personalisation, email copywriting Marketing Automation: Trigger-based workflows, behavioural email sequences, CRM automation, n8n, HubSpot workflows, contact segmentation, drip campaigns Copywriting & Messaging: Cold outreach copy, landing page copy, promotional campaigns, urgency and conversion frameworks, value-driven messaging Analytics & Reporting: Campaign performance analysis, open rate & CTR optimisation, response rate tracking, KPI dashboards, Power BI, Excel, Google Sheets ESPs & CRM Tools: HubSpot (certified), Mailchimp, MailerLite, Brevo, Klaviyo Tools & Platforms: Canva, n8n, Notion, SQL, Python, Power BI, Google Workspace, Slack, Trello, Airtable LEAD GENERATION & EMAIL MARKETING PORTFOLIO Full-Funnel Lead Generation & Email Campaign — GlowNest Natural Skincare (E-commerce Brand) A complete 4-project lead generation and email marketing system built from scratch for a natural skincare ecommerce brand — covering prospect nurture, cold outreach copywriting, promotional campaigns, and performance analysis. • Lead Nurture & Welcome Sequence — Built a 3-email automated welcome funnel on a Trust, Educate, Convert framework with personalised merge tags and timed automation delays; first email recorded ~40% open rate during testing, outperforming the industry benchmark of 30–35%. • Cold Outreach Campaign — Designed promotional outreach copy using urgency-based frameworks and value stacking, A/B tested across segmented prospect audiences in Nigeria and the United States to evaluate engagement patterns and refine targeting. • Abandoned Cart Recovery Funnel — Engineered a 3-email behavioural lead recovery sequence (Remind → Urgency → Incentivize) with staged send delays and a strategically timed incentive to maximise conversion without sacrificing margin. • Performance Analytics Report — Produced a full campaign report benchmarking open rates, delivery rates, and bounce rates against industry standards, with five data-backed recommendations to improve future lead generation outcomes. • Workflow Documentation — Documented end-to-end outreach and nurture workflows in Notion, creating repeatable SOPs suitable for deployment across multiple client accounts. Email Lead Generation System — ForgeCore Fitness Supplements (E-commerce Brand) A Klaviyo-based lead generation and retention email system designed for a fitness supplements e-commerce brand, focused on prospect acquisition, engagement, and repeat purchase automation. • Designed a subscriber acquisition and welcome funnel targeting fitness enthusiasts, using benefit-led copywriting and audience segmentation to drive qualified lead engagement from day one. • Built automated post-purchase and re-engagement sequences to move cold leads back into the active pipeline, reducing churn and improving customer lifetime value. • Implemented Klaviyo behavioural triggers to personalise outreach based on prospect actions,browsing, cart additions, and purchase history, increasing message relevance and response rates. PROFESSIONAL EXPERIENCE Operations & Lead Generation Intelligence Associate — Independent / Client SupportJun 2025 – Present • Monitored prospect and client communications across multiple agency accounts to identify outreach opportunities, engagement signals, and pipeline risks, directly informing lead qualification and follow-up strategy. • Prepared structured intelligence reports on prospect trends, recurring pain points, and pipeline performance for senior stakeholders, enabling faster, data-driven outreach decisions. • Managed HubSpot CRM records, logging prospect interactions, tracking pipeline stages, and maintaining clean contact data across active lead generation campaigns. • Tracked outreach timelines against SLA benchmarks, flagging unresponsive prospects in real time to maintain consistent pipeline activity and follow-up cadence. Administrative & Data Support Assistant — Vital College, Lagos • • • • Oct 2023 – Jun 2024 Maintained accurate digital records for 150+ contacts with 100% data integrity — directly applicable to clean prospect list management and CRM hygiene for lead generation campaigns. Automated monthly reporting workflows using advanced Excel formulas, saving 10+ hours per week and improving visibility into key performance metrics. Streamlined data entry and document filing workflows, reducing processing time by 30% through systematic process improvements. Coordinated timely data submissions across departments, achieving a 20% improvement in reporting turnaround through proactive follow-up. Customer Experience Representative — Hodnet Plus, Lagos Sep 2020 – Mar 2021 • Managed 50+ daily customer interactions with a 95% first-contact resolution rate — demonstrating the communication, persuasion, and follow-up skills central to effective cold outreach and lead conversion. • Delivered structured weekly customer feedback reports that directly informed three product improvements, showing ability to translate prospect insight into strategic recommendations. • Supported end-to-end customer onboarding, reducing friction by 15% through clear, targeted written communication. EDUCATION BSc. Economics — Second Class Upper | Obafemi Awolowo University, Ile-Ife CERTIFICATIONS & PROFESSIONAL DEVELOPMENT 2019 – 2024 • • • • • HubSpot Email Marketing Certification — HubSpot Academy (March 2026) HubSpot Email Marketing Software Certification — HubSpot Academy (March 2026) Data Analytics Program — ALX Africa (December 2025) Professional Foundations Certificate — ALX Africa (August 2025) Data Entry & Productivity Certificate — Udemy (May 2025)