CS
CAIT
SARAZIN
Data Storyteller/Brand Humanizer
ABOUT
Growth-mindset oriented brand strategist with 4+years of business analyst experience
CONTACT-
and 2 years of social media strategy + content writing, and SEO management. Seeking to
partner with companies/clients that align with my core values of striving to fail quickly
and frequently, on a quest for knowledge while assuming nothing, and creating something
bigger than one individual.
-
EXPERIENCE
soloandkicking,com
DIGITAL MARKETING DIRECTOR
Kelvin | Aug 2018 - Jan 2019
17 South Street
Williamsburg, MA
Spearheaded the overhaul of Kelvin's strategy to target more niche profitable audience segments.
+35% in conversions from discovering an underserved section of the target market through a
competitive SWOT analysis.
Drove the re-pivoting of Kelvin based on insights gained from surveys, focus groups and social
listening, leading to +25% new user sign ups.
EDUCATION
Grew the Kelvin community by 18% and sustained 5% engagement rates on subreddits/FB + LinkedIn
groups by listening to pain points and providing resources to address them.
BACHELOR OF SCIENCE:
Created content focusing on strong brand storytelling and tailored the message based on the stage
FASHION
in the customer journey.
MERCHANDISING
Launched paid advertising strategies including influencer + brand advocate relationship building
MANAGEMENT
and Facebook/Instagram ads.
2014
Fashion Institute of
Technology
New York, NY
CONTENT MANAGER
The Creative Exchange | June 2018 - November 2018
Crafted social media content, content repurposing funnels and TOV for over 5 B2B and B2C clients.
Analyzed hashtag, content type, and time of day performance through split testing, based upon set
SKILLS
Hootsuite, Buffer, + Loomly
Asana, Trello, Rindle, + Slack
Wordpress/Wix
Google Analytics
2 Years 100% Remote Work
Freelance Writer/Blog
Writing
KPI-centered goals, to drive future content decisions.
Developed and executed all social media campaigns in partnership with the creative team.
Pioneered an in-person social media and hashtag campaigns for a fitness client in collaboration with
the community manager, leading to +30% in new memberships.
Taught Instagram training sessions at events resulting in an average of 3 new clients per session.
Partnered with the founder to devise brand strategies, social media audits, and goal setting for new
clients.
SEO MANAGER/CONTRIBUTING WRITER
Hoboken Girl | Sept 2017 - October 2018
SEO
Developed short +long term SEO goals that supported top line goals leading to +25% in traffic.
Created key-word rich posts, concise meta descriptions, and high quality link-building.
Identified relevant long tail keywords for audience insights and SEO-optimization.
SOCIAL
@soloandkicking
@soloandkicking
Over-hauled the taxonomy of the Hoboken Girl website leading to +54% in page views.
INVENTORY PLANNER
Macy's | May 2014 - August 2018
Grew Junior’s business by $24M through a strategic min presentation policy
Developed and mentored 3 assistants and 2 trainees who were promoted.
Established new planning training program to cater to different learning styles
