Caitlin Carroll Raimondo

CAITLIN CARROLL RAIMONDO 354 Cambridge Lane Newtown, PA 18940 ●- ●-OVERVIEW: ​Accomplished professional with broad marketing experience encompassing project management, data storytelling & analysis, content creation, integrated campaign development, direct response conversion, public relations and sales promotion with the ability to provide innovative and effective leadership in a team environment. EXPERIENCE THE WALL STREET JOURNAL​; Princeton, NJ April 2010 – December 2017 Global Brand Marketing & Sales Manager ​April 2013 – December 2017 ● Oversaw creation of custom marketing programs for global clients focused on driving conversions, promoting brand awareness and efficiently garnering successful engagement metrics; resulted in reaching 120% to revenue goal during most recent fiscal year. ● Collaborated with custom content team on development and oversight of advertiser-generated content, white papers and case studies. ● Educated internal sales teams, agencies and individual clients on the Wall Street Journal brands; maintained company-wide intranet platform, ensuring all marketing materials, relevant data metrics and brand assets were edited, cohesive and compelling. ● Outlined and managed go to market strategy and external marketing budget across multiple platforms for Dow Jones brands to articulate unique value proposition and brand identity in the marketplace. ● Supervised all conversations with endemic financial advertisers, major brokerage houses, CPG clients and those with direct response initiatives; specialized in providing continuous analysis of data to ensure programs drove sales and fulfilled acquisition strategies. Product Marketing Associate Manager October 2011 – April 2013 ● Maintained product marketing materials for Dow Jones brands in close partnership with corporate product and editorial teams, internal and external research teams and custom content solutions group. ● Liaised with consumer marketing team on development of brand strategy and external marketing plan to gain users, grow market awareness and strengthen brand position. ● Executed over two dozen live events, leveraging them for both brand awareness and client integration. ● Managed communication between site teams and sales on custom pitches, advertiser requests and new products. Advertising Sales Coordinator April 2010 – October 2011 ● Organized campaign screenshots and recaps for all advertisers, internal marketing and case study development. ● Provided back end support for largest broker clients, including tracking delivery metrics, direct response conversions and ad launch timing. ● Tracked sold opportunities through PPA software and maintained a master document of sold and pitched sponsorships. INVESTORS INSURANCE SERVICES INC.​; Jenkintown, PA June 2009 – April 2010 Public Relations Associate ● Provided support to fourteen financial advisors within OSJ brokerage branch under LPL Financial Services, including maintaining files, redesigning branch website, and composing business correspondence. ● Oversaw all social platform content and public/media relations for the branch; organized corporate meetings, branded events and media interviews to create awareness for our advisors. EDUCATION BOSTON UNIVERSITY COLLEGE OF COMMUNICATIONS​; ​Boston, MA May 2009 Bachelor of Science in Advertising with a minor degree in Business Marketing from School of Management SKILLS & HONORS: ​IAB Digital Media Sales Certified. Proficient in Microsoft & Adobe Suites, Salesforce, Wordpress & DFP. Two-time recipient of Dow Jones Exemplary Employee Award.