Head of Product & Design with 11 years of experience leading teams, digital products, and high-impact branding projects. With a strong strategic background, combines business vision, user experience, and creative leadership to build scalable, consistent, and data-driven products. At Grupo Bloxs, led the company’s institutional rebranding, structured Product and Design teams, drove the creation of the company’s global platform, and launched initiatives responsible for increasing the pipeline to R$1 billion in mandated deals. Has solid experience in the financial sector — including the launch of the first digital bank in Salvador - Brazil — as well as a background as a technology startup co-founder and leader in UX/UI, design systems, branding, and digital innovation projects.