Byron Gordon

ByronGordon San Francisco, CA 94107 ▪-▪- Social Media, Video, Email Marketing & Public Relations Specialist Driven to help clients develop their brand Summary ▪ ▪ An accomplished content marketing & public relations professional with extensive social media and content marketing experience. A strong proponent of using social media marketing tools to manage and develop a brand’s Web content, generate social capital to dramatically boost levels of user engagement and measure the effectiveness of digital content. Technorati columnist; Paid advertorial writer, featured on Venture Beat, Huffington Post, & Social Media Today Professional Experience Congregation Emanu-El, San Francisco, CA Communications Manager/Web Content Writer Jan, 2015 – Feb, 2021 ▪ Executed Emanu-El’s online communications & marketing strategy, including drafting and editing of content from weekly emails to flyers and brochures; oversaw management of communications calendar, tracked web analytics and evaluated digital content and its effectiveness at increasing response rates ▪ Consolidated all social media strategies, from posting to evaluating metrics to measuring levels of engagement (have more than doubled the followers of Emanu-El’s FB page since assuming management of it generating a total engagement metric of 7.3% ▪ Website administrator, optimized web content, increased web referral traffic by more than 10% ▪ Spearheaded curation of original content and centralized production of monthly magazine, Emanu-ElSF, (circulation of approximately 1,700 subscribers); created customized weekly email campaigns that routinely generate 30%+ open rates and 30% or more CTRs; boosted FB referral traffic to 15% from 7% ▪ Identified and negotiated vendor relationships; produced press coverage in the SF Chronicle and J. The Jewish News of Northern California ▪ Oversaw a near 100k communications/marketing budget; Produced brochures; drafted press releases as needed BGORDON CONSULTING, San Francisco, CA 2014 Contractor ▪ Supervised social media content for Chapter Three’s FB, Twitter, Google + & LinkedIn channels; drafted case studies and provided strategy on social media outreach ▪ Consulted for start-up, Looky.co ▪ Drafted Sales Enablement Manifesto White Paper for San Francisco PR agency, BOCA Communications ▪ Developed social media content for Chapter Three’s FB, Twitter, Google + & LinkedIn channels and provided strategy on social media outreach Consulted for start-up, Looky.co; drafted Looky.co press release ▪ Resume continued on page 2 1 ByronGordon - SEO-PR, San Francisco, CA Content Marketing Specialist ▪ Drafted blog posts for Questia 2007 – 2013 ▪ Drafted white paper for GlobeNewswire, a NASDAQ OMX company; Drafted white paper on Sales Enablement for PR agency, BOCA Communications ▪ Builder and developer of the entire SESConferenceExpo YouTube channel; grew channel organically from zero to more than 500,000+ views and 1,900+ subscribers; conducted 200+ video interviews with speakers and exhibitors; SES YT channel generated revenue of nearly $1,000 monthly ▪ Launched Rutgers University blogger outreach campaign: Enabled Rutgers University to get a dozen blog posts from social media bloggers about the accelerated social media marketing program, which generated a ROMI of 3.0X. This generated nearly 1000 tweets and visits to the Rutgers landing page were up more than 42% by the end of the social media campaign. Sold out the University’s first social media marketing course as part of its Mini MBA Program ▪ Marketed very first Crowdopolis 2012 conference – Secured publicity in such major media pubs and blogs as Revenews, ConvinceandConvert, Website Magazine, Blogworld, Gigaom, MarketingProfs ▪ Wrote and optimized press releases for SES conferences, using Business Wire, Grew SES Google + channel by more than 25%; Developed SES Flickr channel and added more than five hundred conference pics ▪ Director and manager of all WordStream blogger outreach campaigns; secured publicity in a variety of blogs and online news publications, including contributed articles to the following: Techcrunch, BtoB magazine, Paidcontent, Boston Business Journal, MarketingVox, MarketingProfs, Website Magazine, Allbusiness.com, Huffington Post, SEOBook, PopLabs eConsultancy, Boston Globe, Media Post ▪ Optimized and drafted copy for SES YouTube channel and ThermoSpas YouTube videos ▪ Secured media and blog coverage for SES speakers and Incisive Media managerial staff on respected SEO/PPC blogs, in addition to business media. Examples include: Entrepreneur, About.com, Technorati, Bruce Clay, PPC-Hero, SF Business Times, BtoB, SmartBrief, Wall Street Journal, Expo Magazine, Event Marketer Magazine, Forbes, eM+C, Chicago Sun-Times, and CP24 ▪ Directed Cengage Learning’s HighBeam Research blog promotion campaign; wrote and optimized press releases, drafted blog content for Questia, and directed blogger outreach increasing Web traffic more than 10% to HighBeam blog Education B.A. Political Science/Journalism, Macalester College, St. Paul, MN Computer & Marketing Skills ▪ ▪ ▪ ▪ MS Office Suite Marketing Cloud Copywriter Salesforce ▪ Google analytics ▪ ▪ ▪ ▪ YT video marketing Blogger outreach Draft white papers ▪ Draft optimized press releases SEO & keyword research ▪ WordPress blogger 2