Busayo Banji Babalola

BUSAYO BANJI BABALOLA Utrecht, Netherlands | (- |- Professional Summary • Accomplished professional with more than 7 years of experience in Data Mining and Analysis, Digital Marketing, Human Resources, and Business Operations Management. • Proven ability to complete projects quickly and accurately with focus on quality and efficiency. • Adept problem solver, utilizing creativity and innovation to overcome challenging and complex issues. • Outstanding communicator with excellent report writing and presentation skills. • Highly Proficient in Microsoft Office suite, Outlook, Google Suite, Trello, Canva and continuing knowledge of HTML5, CSS, JavaScript and Python. Employment History Digital Business Manager (Remote) 09/2018 to Current BaseThings, Inc – Chicago, Illinois • Serve as an integrator on a variety of initiatives and innovations to maximize the effectiveness of business strategies and advance digital solutions rendered to clients. • Create, communicate and manage a prioritized digital services roadmap to key internal and external stakeholders. • Research, deploy and manage strategic digital tools like AI driven chatbots, analytics tools and social medial media management tools to help improve operational efficiency for the organization and clients in different industries. • Keenly own and/or manage assignment of primary clients’ accounts and partnerships as part of a broader strategic direction and ensure that services and support delivered meets or exceeds requirements through validation exercises/research. • Collect, organize and analyze insights that highlights business performance of digital tools offered to clients to inform strategic directions and drive productive decisions. • Extract, analyze and present relevant data and insight in a graphical format, using tools such as Canva, Microsoft Office and G-Suite tools. • Review and update client correspondence files and database information to maintain accurate records. • Display excellent knowledge of different industries like education, immigration etc to support digital tools offered to clients. Strategic Partnerships Manager (Contract Position) 12/2018 to 04/2019 KEEXS FOOTWEAR LIMITED – Lagos, Nigeria [First Innovative & Social Footwear] • Developed growth strategy and plans aimed at financial gain and customer satisfaction. • Sourced potential business deals by contacting potential partners and meeting to explore business opportunities. • Facilitated close to 20 new partnerships within the first 90 days. • Scrutinized potential business partnership by analyzing market strategies, deal potential and requirements, financial benefits while evaluating options and comparing with internal priorities. • Closed new partnership by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations. • Identified trendsetter ideas by researching industry and related events, publications, and announcements; tracking individual contributors and their accomplishments. Operations Manager 08/2017 to 11/2018 TWAB GR LIMITED – Lagos, Nigeria Responsible for overall coordination of all the company's operations management, including but not limited to: • Under minimal supervision, assisted in developing standard operating procedures for business operations. • Developed and strengthened performance metrics tracking and analysis to enhance tactical and strategic company plans. • Reduced average project expenses by 40% through aggressive negotiations with vendors and process improvements. • Optimized organizational operations and facilitated decision-making by examining problem-solving concepts, including quantitative methods and techniques. • Kept accurate and clear documentation for operational procedures and activities. Freelance Content Director (Remote) 07/2016 to 09/2018 Wipixar Solutions – Lagos, Nigeria [UpHiva.com and UNIOSUNConnect] • Successfully lead the Wipixar team in development of creative content, maintaining consistency with brand marketing and message strategies for UpHiva and UNIOSUNConnect. • Developed and reviewed business proposals and briefs to improve and scale business operations. • Customized brand messages aimed at capturing the target audience’s interest and drive engagement across various online platforms. • Lead creative planning and review sessions, with the aim of elevating the quality of content and designs. • Researched Tech trends and prepared appropriate articles on Tech related topics for www.UpHiva.com. • Sourced guests and coordinated Webinars for customers signed on to www.UpHiva.com • Monitored social media and online sources for industry trends. Human Resource Officer JAN DE NUL GROUP – Lagos, Nigeria [International construction firm specialized in Civil & Environmental projects] 02/2016 to 07/2017 • Enhanced team workflow and employee job satisfaction by coordinating communication between managers and employees • Reviewed and approved time-sheets and administered benefits for local hires • Maintained comprehensive Human Resources databases of over 700 employees on assigned projects on Excel recording new hires, tracking performance, transfers, terminations, changes in job classifications, visa status; tracking vacation, sick leaves, etc. • Prepared monthly, weekly and daily logs and reports using Microsoft Office Suite and other online and offline tools like Canva and PDF Xchange. • Provided other ad-hoc and administrative support (e.g. correspondence generation, accurate record keeping, and file maintenance) to the Human Resource Manager as assigned Freelance Content Writer (Remote) 09/2015 to 02/2016 TiwaRadio & Elgee McLawrence Concept - Lagos, Nigeria • Wrote and proofread blog and social media posts, website copy and articles. • Maintained current understanding of industry and social trends, enhancing writing and marketing success. • Completed accurate and polished formatting in line with publishing standards prior to submission. • Prepared and delivered wide range of reports, covering topics ranging from technology to politics and social trends. • Researched and wrote multiple articles each week. Service Quality Auditor 01/2014 to 09/2015 RHODIUM & LAMBERT CONSULTIING LTD – Lagos, Nigeria [Service enhancement firm focused on the financial services sector] • Provided quality periodic audits, data tracking analysis used to measure employee performance and the quality of customer service delivered for major financial institutions in Nigeria. • Performed ad-hoc data mining, collation and analysis of performance data against defined parameters • Promoted organizational brilliance, by suggesting and implementing digital solutions to improve the productivity of various processes quarterly. • Prepared regular reports and delivered presentations on service audit exercises carried in banks across the country • Using appropriate Microsoft Office applications and other tools, prepared business correspondence such as letters, reports, office memorandum, performance grids and proposals, etc. Education Master of Science: Business Administration – Business Analytics (MScBA) 2021 TIAS School for Business and Society - Netherland Product Masterclass: How to Build Digital Products Product School – San Francisco 2020 Digital Marketing 2017 Google Africa - Certified by IAB Europe Bachelor of Science: Industrial Chemistry Osun State University - Osogbo References Available on request. 2012