Bryson Seifert

Bryson Seifert 📍 Pleasant Grove, UT | 📧-| 📞 - | 🔗 LinkedIn B2B Product Leader | Customer Growth & Retention | Monetization Strategy Data-driven product management leader with 9+ years of experience in B2B SaaS, fintech, and compliance-heavy industries. Proven ability to drive activation, retention, and monetization by designing customer-centric solutions, optimizing user journeys, and leveraging data analytics to improve engagement. Passionate about scaling B2B platforms, increasing lifetime value (LTV), and developing community-driven growth strategies. Core Competencies ✔ B2B SaaS Product Strategy – Expertise in leading customer-facing enterprise SaaS solutions, aligning product vision with revenue goals. ✔ Activation & Onboarding Optimization – Reduced friction in onboarding flows, boosting customer activation rates by 30%. ✔ Customer Retention & Growth – Implemented data-driven engagement strategies, increasing retention by 20% YoY. ✔ Monetization & Revenue Expansion – Launched pricing and upsell strategies that increased ARPU (Average Revenue Per User) by 15%. ✔ Community & Customer Feedback Loops – Established community-driven product feedback mechanisms to drive feature adoption. ✔ Cross-Functional Leadership – Experience leading customer success, marketing, sales, and engineering teams to achieve shared goals. ✔ Analytics & Experimentation – Deep experience with A/B testing, customer segmentation, and behavioral analytics to optimize user engagement. Professional Experience Finicity, a Mastercard Company – Murray, UT Senior Product Manager | 01/2022 – Present • Led B2B customer activation & retention initiatives for fintech data products, increasing customer engagement by 20%. • Designed a self-service onboarding platform, reducing time-to-value for enterprise customers by 50%. • Implemented automated retention workflows, reducing churn rate by 15%. • Developed tiered pricing strategies, increasing expansion revenue from existing customers by 12%. • Established customer advisory panels, influencing roadmap prioritization based on real user feedback. Federal Reserve Bank of San Francisco – Salt Lake City, UT Product Manager | 07/2020 – 01/2022 • Led adoption strategy for FedNow, the real-time payments network, growing early customer participation by 40%. • Built and executed retention-focused onboarding for financial institutions, reducing drop-off rates by 25%. • Developed reporting dashboards, enabling data-driven customer success and support improvements. Simple RFID – Orem, UT Head of Product | 06/2019 – 07/2020 • Launched B2B2C RFID SaaS platform, increasing inbound enterprise customer signups by 300%. • Designed customer segmentation models to optimize lifecycle marketing, improving retention by 22%. • Developed self-service tools that reduced support ticket volume by 40% and improved satisfaction. Senior Product Manager | 08/2017 – 06/2019 • Drove customer expansion strategies, increasing monthly active users (MAU) by 35%. • Led pricing strategy refinements, boosting upsell conversion rates by 18%. • Conducted A/B testing on feature adoption, optimizing core product interactions. Security Weaver – Lehi, UT Product Manager (CRM) | 03/2016 – 08/2017 • Implemented customer workflow automation, reducing manual processes for B2B clients by 40%. • Introduced new account expansion models, increasing upsell revenue by 25%. Education & Certifications 🎓 B.A., Philosophy | Minors in Business Management & Languages | Utah Valley University 📜 Scrum Fundamentals Certified (SFC) | Six Sigma Yellow Belt Professional | Blockchain Basics Why I’m a Fit for Customer-Focused B2B Product Roles ✅ Proven track record of driving customer activation, retention, and monetization for B2B SaaS & fintech. ✅ Experienced in community-driven product growth, leveraging customer feedback loops to refine solutions. ✅ Strong background in pricing optimization, self-service tooling, and upsell expansion strategies. ✅ Data-driven mindset with expertise in A/B testing, customer analytics, and lifecycle marketing.