Bryan Nies

BRYAN NIES 2 Crestline Dr #2 ! San Francisco, CA 94131 - !-Highly organized, creative, and analytical marketing and events professional, focused on luxury brand development and management. Proven track record of on-time, results-driven outcomes involving large and small scale event planning, strategic marketing, project management and development, client engagement, and education. Melier, Inc. Present Experiences/Event Director Management Director all event programming (start-up in the luxury wine industry). Executed 8-150/ person corporate, residential, and social wine experiences. • Marketing: Designed and conceived all event collateral, based on brand message to drive all in and out-event brand awareness. Created social media content, and worked with marketing team on all aspects of the brand (messaging, creative, content etc) • Luxury Event Management: Complete pre- through post-event management including budgeting, logistics, execution, client communications, and invoicing. • Partnership Development: Connected Melier to new business partners in the wine, luxury social club, and corporate sectors. Finalized at least 5 new partnerships in rst month of employment. • Blog, Campaign Email Newsletters, Customer Relations: Curated monthly wine selections for Melier club members, based on their preferences. Composed monthly member newsletter, and wine notes. Managed all orders and customer services for all members and corporate event clients. LG Electronics- Senior Manager Ops and Experience; SKS Builder Marketing Implemented a complete strategic plan for the SKS (Signature Kitchen Suite) Experience And Design Center in Napa, CA including: • Event creation: Developed event content for the SKS client base of luxury builders, designers and appliance dealers. Created new content including the scheduling of CEUs, guest speakers, and luxury sales training. • Budget Management: Manage budget including operations of the center, event budgeting, and part-time staf ng for the center. • Builder Marketing: Built bene cial relationship with local partners to drive awareness of the center, establish mutually bene cial relationships, and overall, cut operational costs while building strong and successful campaigns. • Social Media Marketing: Work with executive chef on the creation of social posting to highlight the SKS brand, including interactive videos with local wine makers. Riggs Distributing, Inc- Director of Marketing -); Event Manager -) Responsible for strategy, planning, and execution of marketing promotion, events, social media, CRM, and brand management of a luxury appliance distributor (Sub-Zero, Wolf, and Cove brands). Manage a six-person events/sales team, three luxury, concierge-service Showrooms, and a $250,000 budget. • Manage and develop full marketing strategy and support for 30+ B2B relationships, involving promotional and consumer strategies, digital, event, and niche marketing campaigns. Implemented KPIs, ROIs, and increased visitor showroom traffic 70%. • Developed and implemented the B2B and B2C creative content, and calendar for all digital and cross platform, social media marketing including FB, Twitter, Pinterest, LinkedIn, and Houzz. • Managed the opening of new showrooms in SF and Honolulu. Recruited, evaluated, and hired all managers, chefs, staff, and consultants. Developed budgets, PR, and events for each location. • Project managed new website development and marketing campaigns. Developed new video and print marketing plan from creative and storyboard, to final shooting and presentation. • Project managed complete cycle of new events geared toward new client development. Launched a new template for events and marketing achieving 54% increase in customer satisfaction scores, the highest in 6 years. fi fi fi fi Page 1 of 2 • CRM management: Created and rolled out marketing drip campaigns, managed customer database, and built consumer personas to target specific initiatives and align company marketing strategy. Implemented first-ever metrics showing ROI and growth of my Showroom/Marketing campaigns. • Develop new company-wide training content and documented best practices to improve and teach the new protocols. Adventures Northwest- SF Regional Events Manager Events manager for SF, East Bay, and North Bay singles club of 2500+ members. Developed and managed all daily events, large-scale parties, and weekend/overnight excursions for SF office. • Maintained weekly budget, contractor confirmation, and pro"t-loss reports. • Authored weekly blog, Facebook, and Constant Contact e-mail communications to members. • Developed and managed monthly calendar of events (approx. 34 events per month). • Increased average attendance per event by 50%, increased average profitability of events by 5%. Folsom Street Events- Event Co-Producer, Associate Board Member Contracted Event Producer for 3 yearly, large-scale (3,000+ attendees) events. Responsible for all parts of event production from creative conception to contracting and day-of problem solving and event management. Collaborated with designers, tech crews, entertainment, volunteers, security, and city government (ISCOTT) to produce three yearly, large-scale events. • Involved with all event logistics from contract negotiation to main client contact during events. • Identified, screened, and participated in process selecting 17 beneficiaries for $360k of grants. I M Creative- Production and IT Staff Contracted Production Manager and IT support for large event design and production studio. • Collaborated with event producers to create and problem-solve set design, audience flow, and live event logistics for Morgan Stanley’s Accelerated and Reserved Program in multi-US cities and SF City Hall Events. • Served as on-call SF based expert responsible for procurement of service providers, equipment, and supplies, working within strict fiscal and time-based budgets. • Problem-solved, managed, and assisted clients with computer technology during the event. Oakland East Bay Symphony- FT |- PT Associate Conductor, Administrative Director Perform a variety of leadership roles in support of the organization’s music operations and administrative functions, including ensemble rehearsal and preparation, event planning and management, social media, and fundraising. • Direct diverse musical groups ranging from 100 youth [vocalists] to 150+ professional musicians. • Design, plan, and implement complex event logistics, serving diverse stakeholders. • Utilized community data to market organization through new social media campaign. Resulted in 100s attendees and $5K plus new donations. Charitable Trevor Project, Suicide Counselor for LGBT youth AIDS/Lifecycle Rider, Individually raised over $10k as part of 545-mile, SF to LA bike ride fundraiser. Education Johns Hopkins University, MM Orchestral Conducting Northwestern University, BA Psychology, BM Piano Performance Relevant coursework includes: Calculus, Statistical Analysis, Cognitive Psychology - Additional Skills and Training Extensive experience with Microsoft Office, public speaking, live performance Salesforce, Pardot, Photoshop, Google Docs, Pages (Mac), Constant Contact, MailChimp, Facebook, Pinterest, Twitter, and Instagram. Completed coursework for PEMBOK, Project Manager Certification. Page 2 of 2