Bruno Henrique, Digital Marketing & Brand Strategist
Minas Gerais, Brazil |-| -
LinkedIn: https://www.linkedin.com/in/brunohnrq/
Portfolio: https://www.behance.net/brunosantos619
Professional Summary
Marketing professional with 8+ years of experience in digital marketing, brand strategy, social
media, and product marketing, helping brands grow through data-driven strategies and audience
engagement. Expertise in content creation, influencer marketing, and product launches, with a
strong background in managing digital campaigns and large-scale activations.
I am currently seeking remote marketing opportunities where I can leverage my expertise to help
companies in North America scale their digital presence, enhance brand engagement, and drive
measurable business results.
Core Competencies
Digital Marketing, Social Media Management, Content Strategy, Product Marketing, Event
Planning & Activation, Influencer Marketing, SEO & SEM, Market Research, Campaign Analytics,
Brand Development, B2B & B2C Marketing, Agency & Vendor Coordination.
Experience
Social Media Manager, January 2024 – February 2025
University of Uberaba, Brazil
- Managed the university’s social media presence, engaging an audience of over 250,000
followers.
- Created, scripted, filmed, edited, and published content across multiple platforms.
- Handled community management, influencer partnerships, and real-time event coverage.
- Monitored performance metrics, generated reports, and provided guidance to junior social
media professionals.
Content Strategist & Event Marketing Specialist, August 2022 - March 2023
EXP Productions, Brazil
- Developed and executed strategic content plans for social media and event marketing.
- Scripted and produced engaging digital content, managing B2B client relations.
- Led event coverage, brand activations, and audience engagement strategies.
Product & Content Marketing Specialist, October 2020 – February 2022
Electric Ink, Brazil
- Led marketing initiatives for a newly established department focused on cosmetic products.
- Managed content production, agency coordination, and influencer marketing.
- Spearheaded product ideation, packaging development, and market trend analysis.
Brand & Product Marketing Specialist, April 2016 – September 2018
Skala Cosmetics, Brazil
- Managed social media and influencer marketing, driving brand growth in 75+ countries.
- Led product development, from naming and formulation to packaging and launch strategies.
- Coordinated trade shows, promotional campaigns, and business performance analysis.
Education
Bachelor’s in marketing and advertising (4 years, Graduated December 2013)
University of Uberaba, Brazil
Courses
Growth-Driven Design: Hubspot Academy, February 2025
Marketing Tools: Growth Marketing: LinkedIn Learning, January 2025
Growth Marketing Foundations: LinkedIn Learning, January 2025
Designing Growth Strategies: LinkedIn Learning, January 2025
Agile Foundations: LinkedIn Learning, January 2025
Viral Marketing and How to Craft Contagious Content: Wharton Online, May 2024
Languages
- Portuguese: Native
- English: Fluent (C1 CEFR)
Skills
- Google Ads, Meta Ads, HubSpot CRM, Adobe Creative Suite, Microsoft Excel (advanced)
- Canva, Trello, Microsoft Planner
- Expertise in video and photo content creation for social media
- Strong background in brand positioning and experiential marketing at events
