BRUCE PRINS - MBA
Occupation
Gender
Nationality
Language
Availability
Contact Details
Cell phone
Email
Linkedin:
Residential Location
Chief Operating Officer, Chief Executive Officer, Managing Director,
Operations Director
Male
South African
English; Afrikaans
Immediate
--https://www.linkedin.com/in/bruce-prins-1a516b18/
Edenvale, South Africa
Profile
Experienced and highly motivated individual with over 20 years’ experience in the Hospitality Industry /
Retail Industry. Proven track record of success at Senior Level in General or Hospitality Management.
Possesses a Graduate level of intellect and a wide knowledge of the Industry. Strong skills in Financial
Management and a wider knowledge of Management Principles and Techniques. Have an appreciation of
the demands of conflicting interests and of meeting statutory requirements and high level of commercial
awareness. Solid skills in directing the work and resources of the company and ensuring the recruitment
and retention of the required numbers and types of well-motivated, trained and developed staff to ensure
that it achieves its mission and objectives. Able to develop and maintain an effective marketing strategy
and public relations. Also possesses skills to represent the company in negotiations with Customers,
Suppliers, Crisis Management, Communication and Media Relations, HIV/AIDS Peer Education, Labour
Relations, Occupational Development – (Education, Training and Development Practitioner),
Performance Management, Revenue Management, and other key contacts to secure for it the most effective
contract terms. Responsible for developing and maintaining Total Quality Management systems
throughout the company so as to ensure that the best possible products and services are provided to
customers as well as developing, promoting and directing the implementation of equal opportunities
policies in all aspects of the company’s work. Development, Training and Mentoring of Staff. Responsible
for contract and agreement drafting and reviewing of Hospitality Management Contracts; Non-disclosure
agreements; MOU’s; Employment Contracts; Supplier Agreements; SLA’s; Leases and Agent
Agreements.
Provide Strategic management and leadership to the best interest of the various brands by managing and
directing the overall sales and marketing actions of the brands; ensuring an effective customer service
culture and reputation; maintaining relationships between various stakeholders; human resources
management; quality assurance; talent development; budgets and; financial performance reports.
Applying the most cost-effective methods and approaches, providing leading-edge products and services
so as to retain the competitive edge. Developing and directing the implementation of policies and
procedures to ensure that the company complies with all health and safety and other statutory regulations.
Looking for permanent employment as a Manager / Director in the Hospitality / Retail Industry.
Curriculum Vitae: Bruce Prins
1
Tertiary Education
Qualification
Master of Business Administration
Dissertation title
“A study of employable professionals and their education in work ethics
and value systems”
Electives
Project Management, Small to Medium Business Management,
Operations Management
Year
2004
Institution
Academy of Modern Applied Psychology (UK)
Qualification
Modern Applied Psychologist
Year
2021
Institution
Learning Performance Link - ETDP-SETA (ZA)
Qualification
Occupational Directed Training and Development Practitioner
Year
2006
University
Dynamic Training Solutions (US/ZA)
Qualification
Microsoft Certified Systems Engineer – NT4 & A+
Year
2000
Education
1989
Die Kruin (ZA), Johannesburg
Matric (ZA)
*Subjects: English, Afrikaans, Biology, History, Art I – Design & Art II – Graphics 1986 – 1988
*High School Diploma, Art/Art Studies, General-
Johannesburg College of Education High Gifted Child Centre (ZA)
*Subjects: Psychology, Philosophy, Media Communication Studies, Drama, Petrochemicals, Informatics and
Electronics
Leadership and Excellence Awards
Accor Foundation Project Manager (South Africa)
Strategic Development, Design, Formulisation and
implementation of a Competency-based National
Diploma Program
Distinction in Small and Medium Business
Management
Lecturer with 100% Annual Pass Rate
Distinction in Project Management
Facilitator of Future Leader Program
Curriculum Vitae: Bruce Prins
- Accor Hotel Group; 2010, 2011, 2012
- Formula 1 (Pty) Ltd – 2005 – 2008
- MBA – 2003
- Birnam Business College – 2003
- MBA 2002
- Ster-Kinekor Theatres / Potchefstroom
University) - 1996
2
Exemplary Leadership in Business Award
An award for Chief Executive Officers/Managing Directors who
have impacted positively on the Nigeria Economy having met
the following lay down criteria.
· Conduct of business in best global practices
· Conducive business environment
· Good welfare treatment for your workers
· Certification of your products and services by the appropriate
regulatory agencies.
· Creation of jobs opportunities and employment of Nigerians
in your organization.
· Good corporate governance and Service delivery, etc.
NTA-Channel 10 and Business Executive
Forum – Nigeria (October 2017)
Publications
Insights and Tips for Owning or Managing a
Hotel
June 2016
*”….For people working in the Hospitality Industry, it can
be a door to a very interesting career that is less
physically intensive than most. However, it requires a lot
of time and it requires excellent people skills. When
working in a business that accommodates, feeds and
even entertains people, it needs human beings to make it
work, not only machines, and definitely not people who do
not like people as a rule…….””Bruce Prins”
Understand and Manage a Customer Service
Culture
August 2017
*”….First off though, my attitude has always been to have
an integrated approach towards customer service, by
focusing first on the internal and then the external
customers of a business. Another aspect of my approach
to writing this book has been that it is not the positive
customer feedback that is important but the negative
ones. Only when we know, can we adapt and to adapt
we have to review and innovate, where possible…..”
“Bruce Prins”
Hotel Habits for the Home
June 2020
*”…. In it I discuss health and safety at home, taking care
of linen, making beds, tidying rooms, cleaning bathrooms,
cleaning kitchens, cleaning floors, hosting visitors,
washing dishes, taking out the trash and doing the
laundry. It's my hope that you'll get ideas to implement in
your own home and make it a safer place…..” “Bruce
Prins”
Negotiation – The Art of Give and Take
*”…. The aim of this book is to allow you to see what
makes negotiation necessary, in both a personal and
professional situation. It may help you better understand
all the elements needed to negotiate successfully while at
the same time applying these to your relationships with
people in both your personal and professional life…..”
“Bruce Prins”
Curriculum Vitae: Bruce Prins
August 2020
3
Professional Courses / Training
Articulate E-Learning – 2016
PagePlus Desktop Publishing – 2016
Astirpax
Advanced MS Excel – 2012
Dynamix Learning Solutions
French A1 - 2010
French A2 – 2011
Alliance Française
Introduction to French – 2009, 2010
Private Lessons – M Malengret
Media Interviews and Crisis Management – 2010
Arcay Communications and Media
Crisis Management - 2010
Revenue Management - 2010
Budgeting in a hotel environment - 2010
Performance Appraisals - 2009
Day to Day Management - 2008
Train the trainer – 2008
Accor Académie International
Fidelio Front Office V7.14 PMS – 2007 / Opera PMS 2013
Micros Fidelio
HIV/AIDS Peer Educator – 2006
Health (On-Site)
Coach the Adult Learner – 2005
Learning Performance Link
Plan and Conduct Assessments – 2004
Institute of People Development
Hotel Management Certificate - 1998.
Hotel Formula 1 (Pty) Ltd
Labour Relations and Counselling – 1997
Management Certificate – 1997
Ster-Kinekor Theatres (Pty) Ltd
Professional Registration
Member of MENSA (International High-IQ society)
Computer Skills
Microsoft Office Advanced Level (Word, Excel, Internet,
Outlook)
Microsoft Certified Systems Engineer – NT4 & A+
Property Management System and Customization
(Fidelio/Opera Management System)
Articulate E-Mail Learning Set-up Software
Serif PagePlus Desktop Publishing Software
End-User Support – ZA 180 Workstations and 5
Servers) – 2010 TO 2012
Areas of Expertise
Strong planning, organising and monitoring
abilities and an efficient time-manager.
Focus on accuracy and attention to detail.
Focused, self-motivated and target driven;
determined to succeed.
Effective judgement and decision-making
skills.
Strong business vision and strategic
acumen.
Able to see opportunities and to set and
achieve goals.
Creative, pro-active and innovative.
Able to handle change and adapt to new
situations, environments and technologies.
Crisis Management.
Curriculum Vitae: Bruce Prins
Good interpersonal skills - works well with
others, motivates and encourages
Service orientated attitude and great customer
facing skills.
An inspiring leader with the ability to think
laterally, provide solutions and exercise
independent judgement in the Resolution of
Problems.
Able to interact with other people at all levels of
the organization and from diverse backgrounds.
A critical thinker – Strong analytical skills;
accurate and probing
Able to communicate orally, in writing, or via
electronic means, in a manner appropriate to
the audience
4
Duties Breakdown
Chief Operating Officer
1 year
Managing Director
8 Years
6 Months
Director of Human Resources (/
Operational Projects)
3 Years
9 Months
Project Leader
2 Years
2 Months
General Manager
10 Years
2 Months
100% Strategy and Business Reengineering
25% Marketing
20% Financial Budgeting and Analysis
10% Customer Service
5% Product Auditing
25% Strategic Management and Planning
10% Recruitment
5% Procurement
30% IT Support
10% Training Management
10% Budgeting
25% Projects
25% Development and Quality
40% Training
30% Customisation and Processes
20% IT Support
10% Customer Service (Suppliers and Personnel)
30% Customer Relations
15% Quality Control
10% Stock and Asset Control
25% Administration
20% Hotel Operations
Career History
1.
JANUARY 2021 - DECEMBER 2021
Cedarcrest Hospitals – Abuja, Nigeria
CHIEF OPERATING OFFICER
Responsibilities
Responsible for the achievement of the Company’s vision, mission and strategic direction, as well as
driving the accomplishment of growth and expansion programs, governance policies and the
management of business risks.
Report to Shareholders
2.
JUNE 2012 - DECEMBER 2020
MP Hotels – Lagos, Nigeria
MANAGING DIRECTOR
Responsibilities
Overall strategic and operational management of a hospitality management and consultancy company
contracted to manage 3 up-scale resorts (lodges) and 2 urban economy hotels
o Marketing (Brand, Pricing, Distribution, Social Media)
o Finance (Reporting, Budgets, Analysis)
o Product (Rooms, F&B, Conferencing and Activities)
o Quality (Mystery Shopper, Product Audits, Internal Controls)
o Hotel Development (Product, Brand and Design)
o Strategy (Business and Market Trends)
o Human Resources (Recruitment, Policies and Procedures)
o Procurement (Negotiation and Sourcing)
o Pre-opening (New and taken over hotels)
Training, Coaching and Skills Development of local Managers
Report to Shareholders
Contracts and Agreement drafting and Reviewing
*Reason for leaving: Career Development
Curriculum Vitae: Bruce Prins
5
3.
AUG 1998 – MAY 2012
Accor Hotels International – Gauteng, South Africa
DIRECTOR OF HUMAN RESOURCES (OPERATIONAL PROJECTS)
(Mercure Hotels & Hotel Formula 1 Group)
Responsibilities
•
IT support co-ordination (180 WS, 5 servers)
•
Training Management
•
Human Resources Strategic Management
•
Corporate Responsibility Projects (Wellness, HIV/AIDS, Environmental Management, Fair Trade,
ECPAT)
•
Hotel Development
•
Operational Quality Assurance.
PROJECT LEADER
(Accor Hotels International)
Responsibilities
Training of users on Windows and Property Management System
Meet deadlines of upgrade of IT equipment in hotels
Customisation of Property Management System to product specifications and processes
User support and support reference development
Co-ordination of supplier and IT personnel
GENERAL MANAGER
(Hotel Formula 1 Group)
Responsibilities
Customer Relationship Management
Quality Control
Stock and Asset control
Facilities Management and Maintenance
Payroll and Cash Administration
Supplier Administration and payments
General Hotel Operations
COURSE DEVELOPER
Birnam Business College (Education)
Responsibilities
Assessments and Quality Assurance
Academic Board Member
Lecturing and Examinations
*Reason for leaving: Accor (SA) sold majority of hotels – Went in search of career development
4.
CINEMA MANAGER
Ster-Kinekor Theatres – Gauteng, South Africa
July 1993 – Dec 1997
*Reason for leaving: Joined Father in setting up a business venture
5.
SALES ASSISTANT
Lessem’s of Rosebank – Gauteng, South Africa
Dec 1991 – Jun 1993
*Reason for Leaving: Better Prospects
Curriculum Vitae: Bruce Prins
6
Endorsements
*… I have had the pleasure of working with Bruce within the context of our relationship in both the hospitality and
consulting sectors for the past three years. I have found him to be methodical, diligent, committed, motivational
and innovative. His unquestionable ethics and convictions are notable. The three units he oversees at present
are some of the best hotels in our inventory. Our company and staff have embarked on various Industry
Development Initiatives as well as some of these proposed by Bruce and I have found his involvement professional
and well executed. He had never shied away from providing us with constructive criticism and suggestions on how
we can improve our service delivery and those recommendations have proven both insightful and pragmatic. He
is a born entrepreneur and with his intellect and intelligence he would amicably and to the benefit of any
organization, bring his diverse experience and business acumen. I sincerely recommend him to any organization
that would see it as an opportunity to improve their operations and service levels …….” Marek Zmyslowski,
Managing Director, Jovago.com
“..... I supply this testimonial in favour of Mr. Prins. Bruce has performance the function of Director of Human
Resources, reporting to myself, since August 2008 and has done so with due diligence and commitment. I have
found Bruce to be an innovative and methodical individual, who has not only assisted me in the strategic
management of the Human Resources component of our business, but has also had an impact on the culture and
values within our group of Hotels in South Africa. This he has done by being a supportive and respected member
of our country’s management team. His natural Project Management Skills have shown itself to add value to our
organization and as such we have also given him the responsibility of managing the Information Technology
support locally. I sincerely recommend Bruce to any organization and can with confidence assure the reader that
he will perform his role to the best of his abilities…. ” Philippe Trapp, Managing Director, Accor Hospitality South
Africa
*…..Bruce, during his tenure, has shown an unparalleled dedication and loyalty to the Accor Group. He has been
a vital collaborator within the various Accor brands’ and has exceeded the expectations of Management. Indeed,
being an innovative and strategic thinker, he has introduced ideas within Accor that were implemented worldwide.
Moreover, his willingness to take initiatives was always appreciated and Bruce always went the extra mile to ease
everyone’s work……” Zahra Peera, Chief Executive Officer, Hotel Formula 1 (Pty) Limited
References
Linkedin
Various
https://www.linkedin.com/in/bruce-prins1a516b18/
Mr Marek Zmyslowski
Managing Director
Jovago.com
Email:-
Mr Phillipe Trapp
Managing Director
Accor (Hotel Formula 1 (Pty) Ltd
Email:-
Curriculum Vitae: Bruce Prins
7
