Bruce Popky

I am a highly experienced marketing, design and web development professional with BtoB and BtoC experience across multiple sectors, including: IT, financial services, food & beverage, commercial printing, wholesale distribution, professional services and entertainment.

My goal is to help business owners and sales organizations that need to increase targeted communications throughout the sales funnel: Business startup, website refresh, sales campaigns, end-to-end lead generation/nurturing programs, copywriting, PR and more. I have experience addressing all phases of a business' brand, outreach and lead generation needs, and the hands-on skills to develop programs, end-to-end.

Skill set includes: marketing strategy, branding, PR, sales support, trade show collateral, lead generation & nurturing programs, SEM, UI design, and front-end web development. I offer expertise in graphic design, copywriting, targeted messaging, and integrated campaign development.

Software and technologies include: Adobe Photoshop/Illustrator/InDesign/Dreamweaver, Apple FinalCut Pro/Motion/Logic, Apple Keynote, Camtasia, WordPress, HTML/CSS/Javascript/jQuery, Zurb Foundation, ActiveCampaign, HubSpot, Salesforce, Google Analytics/Search Console, SEMRush, Moz, CrazyEgg, Microsoft Office 365, BaseCamp.