Brooke Hand

Brooke Hand - Email:-LinkedIn: https://www.linkedin.com/in/brooke-hand-67413aa4/ Professional Profile: Marketing automation, AI, digital, and lifecycle management are the areas of my work I am most passionate about. I love the challenge of understanding behaviours of customers, the influences that take them on a journey with our company, and how I can build on and improve the customer lifecycle. I am always developing my skills and knowledge in these areas to understand new trends and characteristics that are ever-changing in our rapidly evolving digital world. I have the ambition of progressing into leadership roles as my abilities and experience grow. My professional values are eminent; I always hold myself and my work quality to high account. Solid communication and collaborative team work are incredibly important to me in a work environment, especially while operating in a global team requiring daily international cooperation. I thrive under pressure and easily adapt to changing workplace environments. I enjoy a challenge and I am always assessing ways to operate smarter and become more effective in all areas of my work. I enjoy helping others, and always offer support to my team members in times where workloads are significant, and deadlines are tight. Tertiary Education: Bachelor of Commerce, University of Canterbury -). Majors: Marketing and Management. Diploma in Professional Scuba Instruction – New Zealand Academy of Diving. PADI Scuba Instructor – 2 Specialties. Employment History: Digital Marketing & Automation Specialist Employer: Tait Communications; November 2018 – Present Responsibilities: Marketing Automation and CRM Operations: - Manage global marketing operations and workflows - Build, manage and analyse campaigns for lead generation and sales enablement - Global database management and analysis - Engagement, management, and analysis of leads throughout buying cycle, qualified lead progression for lead to opportunity conversion - Enable and maximize marketing automation for global and regional campaigning Digital Marketing - Innovation in the use of current and emergent digital environments and tools - External digital strategy contribution Marketing CRM Analyst Employer: Tait Communications; June 2017 – November 2018 Responsibilities: - Own CRM reporting and analysis - sales & marketing, product management, c-suite. - Global support for regional Super-Users with processes, troubleshooting, and analysis. - CRM Super-user, supporting our head office, and regional sales and marketing in Asia-Pacific, Southern Africa, India Sub-continent. - Marketing CRM operations. - Build and analyse marketing automation and operational automation programs/workflows in Marketo. - Set up email automation programs and nurture streams for regional target segments, also developing newsletters when content assistance is required. - Working in the global marketing team with campaign creation and initiatives. - Direct global lead handling process from Marketo to C4C. - Responsible for management and maintenance of data in Marketo and C4C. - Support and guide regional sales and marketing teams with CRM incidents, training, and best practice for new processes. Global Change Manager – CRM Migration Project Employer: Tait Communications; January 2017 - Present Responsibilities: Change Manager for global CRM migration project - Salesforce.com to SAP C4C Develop and execute change management strategy. - Stakeholder impact assessment and engagement. - Organisational impact assessment and risk mitigation. - Communication plan creation and management. - Manage, organize, and execute end user training and documentation. - Transition planning. - System testing of workflows and basic functionality. - Work with company departments to continuously improve CRM data quality, user adoption, and best practice for company processes. - Provide ongoing system support to all stakeholders and end-users. CRM Assistant Employer: Tait Communications; June 2016 – May 2017 Responsibilities: - Working within the global marketing team to support campaign creation and initiatives. - Support lead handling process from Marketo to Salesforce. - Support management of data in Marketo and Salesforce. - Analyse automated marketing campaigns. - Support sales and marketing by developing and producing reports in the CRM. - Support and guide regional sales teams with CRM incidents, training, and best practice for new processes. Account Services & Social Media (part-time) Employer: Strategy Design & Advertising; December 2015 – May 2016 Responsibilities: Reporting to the Group Managing Partner, develop and implement a social media strategy for Strategy Group. Manage company and specified areas of Partner’s professional social media accounts. Communicate content through relevant social media channels. Publish articles to the company website. Develop thought leadership content when required. Co-Founder & Executive Director (voluntary) Employer: NZ First Home Buyers Initiative; July 2015 – February 2017 Responsibilities: Facilitate the day-to-day management of the organisation. Providing resource tools for first home buyers. Event hosting; bringing together industry and community leaders to motivate and guide first home buyers into their first home. Professional partnering between first home buyers and service providers. Research and Advocacy for first home buyers. Benchmarking Advisor Employer: Business Leaders’ Health and Safety Forum; July 2013 – May 2016 Duties/Responsibilities: Provide general administration support to ensure the benchmarking tool is current, accurate and available for all members to use. Provide initial technical support for members wishing to use the tool. Manage and lead a support group of Forum members who will provide feedback and consider tool use and development options. Promote the tool internally and motivate Forum members to use the tool. Provide the Executive Director with reports and analysis of benchmarking data and provide ideas and consider how the tool could be improved to advance the Forums core objectives. Assist the Forum to promote the tool and the outputs to relevant stakeholders, including new members and other interest groups. Undertake such other duties as are required to fulfil the accountabilities of the role. Customer Relationship Management Intern – Summer Internship Employer: Tait Communications; 9th December 2014 – 20th February 2015 Duties/Responsibilities: Organisation of CRM database within the tool, SalesForce. Establish relationships with global and local sales and marketing teams. CRM administration. Professional Marketing Internship Employer: Strategy Design and Advertising; July 2015 – October 2015 Duties/Responsibilities: The purpose of this internship project is to identify potential Pacific rim organisations that can successfully engage with Strategy's diverse range of disciplines; ultimately leading to ongoing business covering all executions, and achieving the client's objectives. This not only involved the identification of such organisations, but the understanding of who they are, what they have, and what they need. Health and Safety Administrator Employer: Lyttelton Port Company Limited; 26th April 2013 – 20th December 2013 Duties/Responsibilities: Reporting directly to the Human Resources Manager, carry out any allocated administration tasks. Organise staff training when necessary. This role was offered to me after contacting the company to ask if any work experience opportunities were available. It enabled me to gain corporate experience throughout my first year of university studies. I worked one full day per week. Volunteer Causes: FLINT – Christchurch Leadership Team NZ Tech Marketers – Executive Council Member NZ Marketing Association – Southern Region Committee Member (current) NZ Marketing Association – Advisory Board Member for Southern Conferences (current) Written references*: Hi Anthony, I wanted to send you a note to express how impressed I am with Brooke’s work and commitment in the C4C project in general and at the sales conference. She has been a key element making this a success throughout the project and across the regions, always delivering top notch work and showing professionalism, teamwork and willingness to help no matter the task. Her organization skills have given her the ability to manage various aspects of the project and stay on top of all responsibilities while still taking care of her marketing duties, no doubt that she constantly shows Tait’s 3 main values on a daily basis and is a great asset to this team and to Tait.    Fernanda Zanini Global Sales Operations Manager Tait Communications *Other references can be provided on request.