Brooke Herron
Phone: - Email:-
Marketing and Communications Consultant
Global/Europe
Aug 2014-Current
Marketing and Social Media/Communications Consulting: social media strategy, email campaign and sales strategy, online ad
campaigns, digital marketing strategy, PR strategy, content marketing writing and management.
Marketing and Communications Management
Remote (Europe)
July 2017-Dec 2018
Wine Scholar Guild
Managed social media, marketing and communications strategy as a contract management consultant; Brought on to take SM
audience and growth to next level while also initiating and implementing new marketing, advertising, communications and PR
initiatives. Affected 30% growth website traffic within first 6 months, 20%+ online sales increases within first 6 months, 1300%
increase Instagram, 43% increase Facebook (7,000-10,000), 1000% Twitter, Designed/Managed Facebook/LinkedIn/Google ad
campaigns with high ROI, designed lead capture marketing email campaigns, implemented press list and PR policy restructuring,
contributed to international school business development.
California Sales and Brand Manager
San Francisco, CA
Oct 2012-Oct 2014
Robert Kacher Selections French Wine Import Company
-Brand and Sales Management for California (Autonomous position with head of company in NYC)
-B2B Sales and Marketing Management for California Market (including all trade & consumer events mngmnt & marketing)
-Distributor-wholesale management, Pricing and Programming, Managed Sales-force education & annual CA budget
National Sales and Brand Manager
Muscardini Cellars of Sonoma
Sonoma, CA
Aug 2010- Oct 2012
-Management of B2B sales, B2C and B2B marketing and events, business development, and social media
-Managed all wholesale business for the U.S. and set up winery social media profiles, did outreach in community
Northern California Sales and Brand Manager
Robert Oatley Vineyards
Petaluma, CA
Feb 2009 – Aug 2010
-Collaboration with Distributor to introduce and sell Robert Oatley Wines in the Northern California marketplace
-Fostered relationships with the distributor’s sales force in order to gain more cooperation and support in the marketplace.
-Management of sales to off-premise and on-premise accounts in the Northern California marketplace (B2B Account
Management/Sales).
Hospitality Director and Business Development Manager
Michel-Schlumberger Wine Estate
Healdsburg, CA.
Feb-
-Managed hospitality and events, wine education and B2B referral network; collaborated with Marketing Director on DTC Sales
and Marketing Projects
-Hired hospitality team; Managed trade events & journalist/press relations; Created local referral network/outreach program
EDUCATION:
CSU Study Abroad Program in Florence, Italy
BA in International Relations, San Francisco State University
WSET Level 3 Advanced Certification
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