Briza Guerrero Trejo

Briza Guerrero Trejo

$24/hr
Community driven marketing strategies
Reply rate:
-
Availability:
Full-time (40 hrs/wk)
Age:
24 years old
Location:
Elgin, Texas, United States
Experience:
2 years
BRIZA GUERRERO Elgin, TX 78621 | - |-EDUCATION The University of Texas at Austin – Austin, TX Bachelor of Science in Advertising GPA: 3.17 Fall 2025 EXPERIENCE Nissi Vegan Mexican Restaurant – Austin, TX April 2024 - Present Cashier • Identified and corrected pricing discrepancies, leading to recovered revenue and increased overall profitability • Managed product transactions and informed customers about the latest sales, marketing campaigns, and special offers Michael & Susan Dell Foundation – Austin, TX January 2023 - January 2024 Alumni Associate • Designed and launched multi-channel digital campaigns using MailChimp, Instagram, and SMS, driving engagement • Managed onsite event logistics in collaboration with alumni, ensuring successful operations that fostered community engagement and aligned with brand messaging • Oversaw brand identity through the creation of written and digital content, ensuring alignment with brand values and messaging • Worked cross-functionally with leadership to translate program goals into effective email marketing strategies • Developed and implemented direct mail marketing campaigns aimed at funneling recent graduates into the workplace • Communicated consistent and clear reporting updates on strategy, timelines, and expectations Michael & Susan Dell Foundation – Austin, TX January 2020 – January 2023 Dell Scholar Ambassador • Formulated personalized financial plans to help scholars optimize and budget their scholarship funds, loans, and additional income, resulting in scholars being 60% less likely to rely on financially burdensome Parent PLUS loans • Administered and deployed email and SMS strategies to monitor key deadlines and supported the distribution of information for 5,000 scholars nationwide • Identified trends across communication channels adapting new outreach strategies that created a more streamlined student experience • Facilitated the transition of scholars from community colleges to four-year institutions, which contributed to scholars being 23% more likely to earn a bachelor's degree within four years • Analyzed scholar data to develop personalized financial and academic advising helping scholars become 50% more likely to graduate than their peers • Collaborated cross-functionally to onboard yearly cohorts of 500 new scholars nationwide, ensuring they were familiar with processes and requirements • Fostered relationships with scholars contributing to a graduating rate consistently over 80% • Tracked and reported scholar data to ensure accessibility across teams allowing academic intervention aimed to redirecting scholars back to a graduation pathway • Scheduled and created biweekly social media content calendar and designed original content using Canva The Lab – Austin, TX January 2023 – May 2023 Account Management • Analyzed in depth market research and audience analysis to identify key demographics, attitudes, and behaviors toward carrier screening • Managed workflow as Account Executive ensuring the delivery of a campaign strategy including digital media planning, creative concepting, public relations outreach aimed at increasing awareness of carrier screening services IDEA Public Schools – Austin, TX August 2019 – December 2020 HS College Counselor Assistant • Coordinated with parents and counselors to manage and track field trip payments and deadlines, ensuring timely submission and accurate financial planning • Provided tailored constructive feedback on students’ college application materials contributing to a 100% college acceptance rate SKILLS AND ACTIVITIES • • • • Texas Hispanic Business Association Technical Skills: Excel, Outlook, Canva, SurveyMokey Languages: Fluent in Spanish and English Work Eligibility: Eligible to work in the U.S. with no restrictions
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