Brittany Simpson

EXPERIENCE B S BRITTANY SIMPSON Dedicated to empowering businesses to approach marketing with authenticity, integrity & data. CONTACT- SKILLS Marketing strategy Content development/promotion Digital PR Social media strategy/ management Email marketing EDUCATION MASTER OF ARTS, PUBLIC RELATIONS IUPUI | '08 - '10 BACHELOR OF ARTS, MASS COMM/PR LSU- SHREVEPORT | '04 - '08 OWNER GO YELLOW DIGITAL | NOV '18 - PRESENT A local-loving, one-woman-show marketing consultancy dedicated to empowering solopreneurs, tiny + small biz to approach marketing with authenticity, integrity & data. Provide strategy and execution on Social Media Strategy, Social Media Management. Paid Social Media Ad Strategy/Management, Content Strategy & Development, Marketing Strategy. Analytics/Reporting. Digital PR, Local PR, Email Marketing/Newsletter Management and beyond. DIRECTOR OF MARKETING HYDE PARK VENTURE PARTNERS | MAY '18 - NOV '18 Responsible for building the brand of the fund across all markets and catalyzing meaningful relationships across 60+ portfolio companies, creating and curating helpful resources for founding teams, and leading communications. Create and own strategic content strategy to deliver helpful resources to entrepreneurs. Execute event strategy across Midcontinent, collaborating with top VCs and startups founders. Led the distribution of newsletter and communications, including investor communications DIRECTOR OF MARKETING SERVICES SITE STRATEGICS | JAN '18 - PRESENT Manage ever-evolving team of marketing professionals to provide full-stack services. Develop and implement KPI-driven marketing strategies for clients, with clear goals for proving ROI. Manage half a dozen, high priority client accounts to ensure highest level customer service and strategic oversight. Execute onboarding process, transitioning prospective clients into ongoing marketing services clients. ONBOARDING & OUTREACH MANAGER/ DIGITAL MARKETING STRATEGIST SITE STRATEGICS | DEC '16 - JAN '18 Managed prospect profiling & new client onboarding as it relates to establishing expectations, performing extensive analysis of existing digital marketing performance and identifying goals and downloading marketing team of scope of work. Developed thorough onboarding process for integration of new clients into agency workflow Assisted in development of client strategy to inform marketing execution. Collaborated with production team to fine tune and adapt agile marketing framework to address client benchmarks and business goals. DIGITAL MARKETING STRATEGIST RELEVANCE | MAR '16 - NOV '16 Collaborated on creation of digital marketing strategy, including ideating content, strategizing content delivery to assist and guide potential B2B and B2C consumers through the customer journey and act as the main strategist and trusted counsel on promotion campaigns across paid, earned and owned media platforms. MARKETING MANAGER LE MERIDIEN | SPOKE & STEELE | SEPT '15 - FEB '16 Managed all marketing initiatives for Spoke & Steele and Le Meridien Indianapolis to drive overall revenue. Managed special events, charitable events, and special projects including online advocacy, writing, and creative strategy. Spearheaded reputation management (Yelp, TripAdvisor, etc.). SOCIAL MEDIA MANAGER SITE STRATEGICS | AUG '14 - AUG '15 Managed agency's internal social platforms Provided daily management of upward of a dozen clients' social platforms