Brittany Pearl

BRITTANY R. PEARL PRO FI LE Results driven professional offering project management, account development and digital media expertise seeking a new challenge E XPERT I S E WIREFRAMING PROJECT MANAGEMENT DIGITAL & SOCIAL MEDIA MANAGEMENT BUDGET/TIMELINE CREATION & ADHERENCE - britpearl.com E XPERI EN CE MOROCCANOIL | NEW YORK DIGITAL PROJECT MANAGER | APRIL 2018 - PRESENT Spearhead development of moroccanoilprofessionals.com, a hairstylist interactive learning experience, managing CMS, directing Moroccanoil Micro Influencers in creation of digital content for the site plus Instagram account based on hair industry trends. Promote information transparency editing social media and website educational content targeting stylists. • Successfully launched Instagram account creating inspirational content for the hairstylist community, generating revenue for hair academy courses. • Enhance market reach and brand presence working in tandem with Trade Media Outlets for all digital advertising. PHOTO/VIDEO SHOOT LOGISTICS • Drive Moroccanoil Academy Classes revenue designing and posting Instagram advertisements. CUSTOMER EXPERIENCE • Achieved engagement of 55k forming a community of hairstylist 14K in nine months. QUALITY ASSURANCE STAKEHOLDER COMMUNICATIONS PROCESS IMPROVEMENTS TECH N I CAL S K I LL S ADOBE CREATIVE SUITE SKETCH -DIGITAL DESIGN TOOLKIT MICROSOFT OFFICE JIRA TEAMWORK ZEN DESK TRELLO BASECAMP EDUCAT I O N SYRACUSE UNIVERSITY THE COLLEGE OF VISUAL & PERFORMING ARTS B.S., COMMUNICATIONS MAY 2012 GENERAL ASSEMBLY CERTIFICATE, USER EXPERIENCE DESIGN DECEMBER 2018 NEW YORK INSTITUTE OF ART & DESIGN GRAPHIC DESIGN MARCH 2019 - PRESENT • Generate impactful visuals for social media and website leading art direction, facilitating educational photo/video shoots for Moroccanoil Professional brand channels. • Ensure budget and timeline adherence managing educational photo/ video shoots logistics inclusive of talent booking. ESTÉE LAUDER | NEW YORK ASSISTANT MANAGER | JULY 2017 - MARCH 2018 Pivotal role leading design, development, and execution of all seasonal and print educational collateral for field education and senior executive meetings • Facilitated user-friendly advances for Global Beauty Advisors by redesigning Estée Lauder’s global eLearning site for multi-brand sales associates • Maintained site using Drupal CMS to upload material and pull reports as necessary • Partnered with web developers to implement eLearning site design, leading team calls, tracking budget, and utilizing JRIA project management system for tracking ESTÉE LAUDER | NEW YORK ASSOCIATE | OCTOBER 2015 - JULY 2017 Helmed logistics planning and management of global incentive program for sales associates hosted in New York City • Oversaw Drupal CMS for eLearning website with over 12K users across 30 countries and 15 languages • Improved global eLearning site translation process; across global markets, aesthetics, and product knowledge bank as critical liaison between eLearning international teams • Optimized event flow and sourcing of materials, orchestrating, and improved shipping process’ for Europe and Asia education conferences 4 times per year ESTÉE LAUDER | NEW YORK ADMINISTRATIVE ASSISTANT | JULY 2013 - OCTOBER 2015 Effectively supported Vice President and Global Education Team managing calendars, trip itineraries, expense reports, and daily requirements • Led launch of the first global eLearning website • Contained costs and ensured seamless photo/video shoots managing logistics including budget, catering, flights and transportation