Brittany Kahl

BRITTANY KAHL +1 - |-| Linkedin.com/in/brittanykahl CONTENT MARKETING LEADER Driving brand affinity and increasing market share | Leveraging content, user insights, SEO, and powerful storytelling. An experienced content marketing professional and storyteller skilled in developing content that establishes brands, identifies target audiences, drives engagement, generates leads, and drives conversion. Brings 9+ years of demonstrated success in developing targeted content, increasing user engagement, and building YOY growth. Leverages 8+ years of direct experience working within the coaching, health & wellness, and fitness industries - across B2B and B2C audiences with expertise in establishing productive and lasting relationships across teams, departments, and businesses. - Core Professional Strengths ❑ Content Strategy ❑ Storytelling ❑ Copywriting ❑ Brand Voice & Tone ❑ Content SEO ❑ Lead Generation ❑ Customer Lifecycle ❑ Audience Engagement ❑ B2C & B2B SaaS ❑ Data-Driven Strategy ❑ Project Management ❑ Leadership & Collaboration PROFESSIONAL EXPERIENCE CONTENT MARKETING MANAGER| REGENIFIED March 2024 - Present Lead the content strategy at Regenified to further the regenerative movement, lead the narrative, educate key audiences, build awareness, and generate leads. ▪ Developed the content marketing plan from the ground up in order to effectively drive content marketing strategy and creation. ▪ Partner with marketing, sales, and leadership teams to center content around larger business goals and needs. ▪ Develop content leveraged across web, blog, social media, and email, as well as sales enablement content such as case studies, guides, one-pagers, and digital brochures. LEAD CONTENT STRATEGIST | TRAININGPEAKS · TRAINHEROIC 2023 - 2024 Develop and implement content marketing strategies leveraged across acquisition, lifecycle, & product marketing teams. Leverage a profound understanding of the health and fitness industry, SaaS products, and strong knowledge of human behavior, to produce powerful content that drives action. ▪ ▪ Drive business growth by developing the content strategy around key business objectives and metrics. o Engage current and potential users, drive conversion, and increase adoption by bringing the product to life through creative storytelling. o Turn customers into dedicated users by emphasizing key value propositions across digital channels. Lead the content strategy for go-to-markets, while working closely with product engineers and creatives. o Create annual and seasonal roadmaps that ensure alignment of go-to-markets with targeted campaigns and overall content strategy. ▪ Continually gain insight from current users and key personas by conducting surveys and interviews, and applying insights to help drive content strategy and storytelling efforts. ▪ Utilize all appropriate digital channels and assets to drive content strategy from ideation through execution, including web, blog, social media, video, podcast, guides, email, and in-app. CONTENT EDITOR | TRAINHEROIC 2021 - 2023 Draw in potential and existing customers by leading content creation and strategy in collaboration with key stakeholders across marketing and business development teams. Apply a deep understanding of the coaching and fitness industries to deliver targeted content to key audiences. ▪ Drove business growth by producing engaging content that was leveraged across acquisition, lifecycle, and product marketing teams. o Developed content that effectively generated leads, drove conversion, and increased product adoption. o Crafted copy that resonated with key user segments and personas across the customer lifecycle, utilized across a variety of digital channels including web, blog, social, podcast, guides, video, and email. MANAGER, DIGITAL CONTENT MARKETING | UNIVERSITY OF DENVER, GRADUATE COACHING PROGRAMS 2015 - 2021 Held multiple roles of increasing scope and responsibilities, including Enrollment Marketing Coordinator, Program Marketing Manager, and then promoted to Manager of Digital Content Marketing in Dec 2017. Oversee marketing strategy and execution to drive enrollment growth for the university’s online coaching programs. Develop and implement content marketing strategies that establish brand awareness, generate interest, and capture leads. Manage a team of marketing coordinators - including a graphic designer, copywriter, and social media coordinator - to execute marketing strategies to continually reach quarterly and annual enrollment goals. ▪ Established the department as an industry-leader and effectively grew enrollment YOY by leveraging targeted content marketing strategies. ▪ Managed the end-to-end development of the marketing strategy for the university’s new online programs, including identifying target audiences, developing messaging, crafting value propositions, and leveraging a variety of channels including web, blog, social media, video, email, and strategic partnerships. ▪ Successfully launched multiple new online coaching programs while delivering maximum exposure, awareness, and lead generation. ▪ Led the event marketing strategy and represented the program at events across the country, building relationships, connecting with key stakeholders, and establishing a strong brand presence. ▪ Increased market competitiveness by positioning the program as a leader in the industry, including highlighting current customers and alumni, and demonstrating the value proposition of the program compared to similar in the industry. ENROLLMENT COORDINATOR, ENGLISH INSTRUCTOR | SPRING INTERNATIONAL LANGUAGE CENTER 2011 – 2015 Provided English language instruction for international adult learners, as well as managed recruitment of new students to the program. Served as the Social Media Manager for the company’s Instagram and Facebook platforms. Worked with adult students across different cultural backgrounds and languages. ▪ Established a strong online presence and brand awareness by developing and executing social media marketing. ▪ Traveled internationally to recruitment fairs across South America and guided students through the enrollment process. ▪ Organized and led cultural events throughout the year, which provided an added value and improved the overall student experience. ▪ Played a key role in increasing market share by building the institution’s social media presence and positioning the program against competitive international language programs. EDUCATION & TECHNOLOGY UNIVERSITY OF DENVER |Graduate Certificate in Communication Management | Public Relations & Marketing Digital Marketing Workshop (2017) | Building a Data-Driven Organization Workshop (2018) COLORADO STATE UNIVERSITY | Bachelor of Arts (BA) | Double Major: International Studies & Spanish INTERNATIONAL HOUSE RIVIERA MAYA | CELTA: Certificate in English Language Teaching to Adults MS Office Suite |G Suite | Wordpress | Sprout Social | MailChimp | HubSpot | Google Analytics | Google Search Console Moz | Sigma | Miro | Confluence | Jira | Asana | Slack Visit my Online Portfolio: brittanykahl.wixsite.com/the-bk-script